La Nota Económica

Name

La Nota Económica

Legal name

La Nota Económica

Website

https://lanotadigital.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription publications: Digital and print subscriptions providing economic, sectoral and business news content for Colombian business leaders. Subscribers receive both digital and printed publications as part of a business community.
2. Zona VIP: Exclusive premium content zone offering concise analysis of economic variables and sector trends for business opportunity identification.
3. Economic Research Center: Research and analysis services providing reliable data and projections on different sectors and markets for business decision-making.
4. Custom Call Service / Operations Outsourcing: Business process outsourcing services helping companies optimize resources, reduce costs, and increase profitability.
5. Marketing and Communications: Customized communication, relationship and advertising strategy services tailored to client business needs.
6. Business Training: Organizational and team growth-focused knowledge building services aimed at improving company and employee results.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

La Nota Económica is a Colombian business intelligence center that publishes economic, sectoral, and business news in digital and print formats under subscription, targeting Colombian business leaders and entrepreneurs. The company offers a tiered subscription model (digital publications, printed magazine, exclusive VIP analysis zone, enterprise business portal) complemented by multimedia content channels (podcast, La Nota TV) and a suite of ancillary professional services including economic research, operations outsourcing (Custom Call Service), customized marketing and communications, and corporate training programs.

Product overview

La Nota Económica is a business intelligence center offering a multi-product portfolio centered around economic journalism and business intelligence services. The core offerings include the Zona VIP subscription (exclusive analysis content), the Portal Empresarial (business portal), printed and digital publications (Revista Impresa), the Vademécum de Mercados directory, and La Nota TV/Podcast multimedia content. Supporting services include the Centro de Investigaciones Económicas (research), Custom Call Service (BPO), Mercadeo y Comunicaciones (marketing), Capacitaciones Empresariales (training), and La Nota Educativa (academic offerings). The company has served Colombian business leaders for over 27 years as a primary source for economic and business information.

Differentiator

Problem solved

Functional benefit

Brands

• La Nota TV: Television content platform featuring business and economic content.
• Podcast La Nota
• Zona VIP
• Portal Empresarial
• Vademécum de Mercados
• La Nota Educativa
• Centro de investigaciones económicas

Products and services

• Suscripciones (Subscriptions) Digital and printed publication subscriptions connecting subscribers to a business community, with specialized tools and resources to support commercial, financial, and management objectives of Colombian enterprises.
• Zona VIP Exclusive membership area providing concise analysis of economic variables and sectors to help companies identify trends and business opportunities and stay at the forefront of the market.
• Portal Empresarial Business portal providing specialized tools and resources for the entrepreneurial and corporate community in Colombia, hosted at empresas.lanotaeconomica.com.co.
• Revista Impresa (Print Magazine) Printed magazine delivering economic, sectoral, and business news, serving as a primary source for Colombian business leaders for over 27 years.
• Vademécum de Mercados Annual market directory providing comprehensive business and market information for Colombian enterprises, with the 2025 edition promoted on the company website.
• Centro de Investigaciones Económicas Research and analysis division providing businesses with reliable data and projections on different sectors and markets to facilitate decision-making.
• Custom Call Service (Operations Outsourcing) Operations outsourcing services that help companies optimize resources, reduce costs, and increase profitability by third-party operations handling.
• Mercadeo y Comunicaciones (Marketing and Communications) Customized communication, relationship, and advertising strategy services tailored to client business needs, drawing on the company's long-standing position as a preferred source for economic information in Colombia.
• Capacitaciones Empresariales (Business Training) Business training programs focused on organizational growth expectations, building knowledge to drive results for companies and their employees.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valora Analitik: Colombian business and investment news platform offering real-time market data and economic analysis. Direct peer given overlapping subscription content, financial data integration, and Colombian business audience focus.
• Portafolio: Colombia's flagship business daily targeting executives and investors with economic, sectoral, and corporate news. Closest direct competitor to La Nota Económica in Colombian business journalism and a primary substitute for paid business information subscriptions in the same market.
• La República: Colombian business newspaper and digital platform covering economic, sectoral, and corporate news for executives. Direct peer in the Colombian business subscription media category with overlapping target audience and editorial positioning.
• Revista Dinero: Leading Colombian business magazine covering economic analysis, sectoral trends, and entrepreneur profiles. Direct peer given overlapping print/digital subscription model and shared target audience of Colombian business leaders.
• Forbes Colombia: Colombian edition of Forbes covering business leaders, economic analysis, and sectoral trends. Direct peer in the premium business information subscription category for Colombian executives and entrepreneurs.

Broad incumbents

• Bloomberg: Global subscription-based business and financial news service with real-time market data. Broad incumbent whose Bloomberg Terminal and digital subscriptions represent the high-end substitute for premium Colombian economic intelligence.
• El Tiempo: Colombia's largest general newspaper with a substantial business section and digital subscriptions. Broad incumbent competing for the same Colombian executive readership across both news and economic coverage.
• The Economist: Global subscription-based weekly offering in-depth economic, sectoral, and business analysis. Broad incumbent demonstrating the premium subscription model La Nota Económica's VIP zone attempts to replicate at a Colombian scale.
• Semana: Major Colombian news magazine covering politics, economics, and business. Broad incumbent offering overlapping economic and business content to the same executive audience as La Nota Económica.

Emerging players

• Fedesarrollo: Colombian economic research center publishing sectoral analysis, projections, and policy research. Comparable to La Nota Económica's Centro de Investigaciones Económicas on the custom research and analysis service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RevistaLNE
• YouTubeyoutube.com/channel/UCooyiktOpxsGoKNoE5CzoBQ?view_as=subscriber
• Facebookfacebook.com/LNotaEconomica
• LinkedInlinkedin.com/company/la-nota-economica
• Instagraminstagram.com/lanotaeconomica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Nota Económica