Mint Communications

What Mint Communications does

Mint Communications Sdn Bhd is a privately held Malaysian education-marketing company founded in 2012 by Ms. Nickie Yew and Dr. Michele Lam and headquartered in Kuala Lumpur. The company's core function is connecting parents — both local and expatriate — with international schools, preschools, enrichment centres, and special educational needs providers across Southeast Asia. Its flagship product is the Private & International School Fair (PISF) series, an annual physical fair operated across Kuala Lumpur, Ipoh, Penang, Johor, Sarawak, Sabah, and Singapore, supplemented by a Virtual PISF platform launched in 2020. Mint also operates Education Destination Malaysia, an annual guidebook and companion website featuring a school directory, school finder, and comparison tool, alongside Education Destination Asia, a digital platform covering nine Asian countries with Browsealoud translation support in over 100 languages.

The technology stack is asset-light and primarily web-based: directory and comparison websites (educationdestinationmalaysia.com, educationdestinationasia.com), event management infrastructure for physical and virtual fairs, and partner-provided tooling (Browsealoud). TheKnowledge-Lab sub-brand distributes third-party EdTech products — INFOBASE research databases, Texthelp Read&Write and Browsealoud, Rosen LevelUp, and Learn360 — to schools, layering a licensing/royalty stream onto the event-led base.

Mint generates revenue through four streams: (1) exhibitor and sponsorship fees from schools participating in PISF events, (2) sales of the Education Destination Malaysia annual publication and digital listings, (3) LED digital advertising slots at partner-run Sureworks Higher Education Fairs, and (4) licensing and distribution margins on third-party EdTech products distributed to schools. The company serves two primary customer segments: parents (consumers seeking international education options) and international schools/early childhood providers (B2B participants paying to access those parents). The firm operates without disclosed outside funding, holding the Malaysia Book of Records designation as The Largest International School Fairs in Malaysia and featuring in The Star Malaysia as of 2025.

Name

Mint Communications

Legal name

Mint Communications Sdn Bhd

Website

https://mint-communications.asia

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Mint Communications is a Malaysian education-marketing company that connects parents with international schools through large-scale school fairs (PISF), school-finder websites (Education Destination Malaysia/Asia), and EdTech product distribution across Malaysia, Singapore, and eight additional Asian and Middle East countries.

Ownership category

akta.pro rank

Product category

Education Marketing Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Educational Services (611)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

akta.pro secondary industries

Educational & Academic Publishing Distribution (Textbooks) (CRAOALAC), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Education marketing services
• International school fairs
• School directories
• EdTech distribution
• Parent-school matching

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Management (School Fairs): Organizing and hosting the Private & International School Fairs (PISF) across Malaysia and Singapore, connecting schools with parents. Revenue generated through exhibitor fees and attendance.
2. Publication Sales: Annual publication of Education Destination Malaysia guidebook, available at selected bookstores nationwide and online. Also publishes Education Destination Asia.
3. LED Digital Advertising: Digital LED advertising spaces at Sureworks Higher Education Fairs with 12 slots of 10-seconds each across two screens, operational from 10am to 10pm.
4. EdTech Distribution: Distribution of educational technology products including INFOBASE research databases, Texthelp reading/writing tools (Read&Write, Browsealoud), and Rosen LevelUp reading platform to schools and educational institutions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mint Communications organizes the Private & International School Fairs (PISF) connecting parents with international schools across Malaysia and Singapore, both in-person and virtually. The company also publishes the Education Destination Malaysia and Education Destination Asia guidebooks and websites featuring school directories, School Finder tools, and comparison resources. Through sub-brands (TheKnowledge-Lab, Sureworks, IPSEF), it distributes third-party EdTech solutions and hosts education forums.

Product overview

Mint Communications operates a portfolio of education marketing products centered on connecting parents with international schools. The core offerings include the Private & International School Fair (PISF) event series (both physical and virtual formats since 2012), complemented by two digital platforms: Education Destination Malaysia and Education Destination Asia featuring school finder and comparison tools. The product suite is extended through partnerships with Sureworks (higher education fairs) and IPSEF (international education conferences). A sub-brand, TheKnowledge-Lab, distributes third-party EdTech solutions including research databases and literacy tools.

Differentiator

Problem solved

Functional benefit

Brands

• Private & International School Fair (PISF): School fairs connecting parents with international schools in Malaysia and beyond, including virtual options.
• Education Destination Malaysia (EDM)
• Education Destination Asia
• Sureworks
• International & Private Schools Education Forum (IPSEF)
• TheKnowledge-Lab

Products and services

• Private & International School Fair (PISF) Annual education fairs connecting local and expatriate parents with international schools, preschools, enrichment centres, and special educational needs centres in Malaysia and Singapore. Held since 2012 across multiple Malaysian states with virtual format since 2020.
• Education Destination Malaysia (EDM) Annual guidebook publication and companion website featuring detailed international school directories, an interactive school finder, school comparison tools, feature articles, and news from international education institutions in Malaysia.
• Education Destination Asia Website platform listing international schools across nine Asian countries (Malaysia, Singapore, Brunei, Indonesia, Thailand, Vietnam, Myanmar, China, UAE). Features school finder, comparison tools, direct enquiry capability, and Browsealoud translation support for over 100 languages.
• Sureworks Higher Education Fair Directory Higher education fair directory and companion website (Sureworks.info) featuring comprehensive search, institution comparison tools, news in higher education, and LED digital advertising spaces at fairs.
• International & Private Schools Education Forum (IPSEF) Annual conference and networking event organized as official partner of Method UK for IPSEF events across Europe, Middle East, and Asia. Connects advisors, schools, investment bodies, and suppliers in international education.
• TheKnowledge-Lab EdTech Solutions EdTech solutions portfolio offering research databases (INFOBASE), streaming video platforms (Learn360, Classroom-Video), literacy software (Read&Write, Browsealoud), and adaptive reading platforms (Rosen LevelUP) for K-12 education distribution to schools.

Quantifiable outcome

• Thousands of parents and families connected with international schools since 2012
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Method UKcoreStrategic or Co-development PartnerOfficial partner of Method UK for organizing the annual International & Private Schools Education Forum (IPSEF) in Europe, the Middle-East and Asia. IPSEF provides opportunities for delegates to discuss current issues and trends in international education, followed by school visits.
• SureworkscoreChannel Partner/ Reseller/ DistributorPartnership for publishing fair directories and managing digital LED advertising spaces at Sureworks Higher Education Fairs held annually in Kuala Lumpur. Directories contain floor plans, talk schedules, exhibitor lists, and useful articles.
• INFOBASEsupportingTechnology or IntegrationEdTech partner providing research databases with 80+ years of history supporting K-12 learning outcomes, including Source Reference platform with 1.5 million full-text articles and Science Online.
• TEXTHELPsupportingTechnology or IntegrationEdTech partner providing Read&Write literacy software (used by 25+ million people worldwide) and Browsealoud accessibility/translation tool supporting 100+ languages for website visitors.
• Rosen LevelUPsupportingTechnology or IntegrationEdTech partner providing adaptive reading platform for PreK-2+ educators and students to foster literacy growth with personalized learning experiences.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• International Schools Database: Global directory platform for international schools with comparison tools and fee data across multiple countries. Comparable in providing multi-country school discovery and comparison functionality to parents.
• Edarabia: Middle East-focused education directory and school search platform covering international schools across the UAE and broader region. Comparable in aggregating international school listings and providing parent-facing discovery tools.
• SchoolAdvisor: Singapore-based school review and comparison platform serving parents evaluating international and local schools. Directly comparable as a regional digital school discovery and review service targeting expatriate and local parents in Southeast Asia.
• HoneyKids Asia: Singapore-based family and education media platform serving parents with school reviews, guides, and event coverage. Comparable as a parent-facing content and discovery platform for international education in Southeast Asia.
• WhichSchoolAdvisor (Asia): Asia-focused school review and comparison platform covering international schools across the region. Closely comparable in serving parent discovery needs for international schools with comparison tools and editorial content.

Regional players

• Klook (Education & Activities): Asia-based experiences and activities marketplace with growing education vertical. Comparable as a regional platform facilitating parent discovery and booking of enrichment and educational experiences.

Broad incumbents

• Sureworks Higher Education Fairs: Higher education fair organizer with which Mint has a partnership. Comparable as an education fair operator, though focused on tertiary rather than K-12 international schools, representing a related but distinct segment.
• British Council (Education Services): Operates international education advisory services and school connections in Malaysia and globally. Comparable as a broad incumbent providing international education information and pathways to parents and students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mintcommunications.asia
• LinkedInlinkedin.com/company/mint-communications-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mint Communications