Tenuta Carobbio
Tenuta Carobbio is a family-owned Tuscan winery in Panzano in Chianti producing Sangiovese-based Chianti Classico, Riserva, Super Tuscan Cru wines, and extra virgin olive oil, sold exclusively through its own Italian e-commerce platform, on-site wine shop, and tasting experiences.
- Company typePrivate
- Founded1985
- HeadquartersPanzano, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tenuta Carobbio does
Tenuta Carobbio is a privately held Italian winery and estate located in the Conca d'Oro of Panzano in Chianti, between Florence and Siena. The property, originally established in the 15th century and re-energized starting in 1985 by founder Carlo Novarese, extends over approximately 50 hectares of vineyards, olive groves, and woodland at 350-450 meters altitude on alberese and galestro soils. Under the current ownership of the Novarese family (Alberto, Francesca, Alessandra, and Federica) and the direction of enologist Dario Faccin (appointed 2013), the estate produces a portfolio of Sangiovese-based Chianti Classico DOCG and Riserva DOCG wines plus Super Tuscan Cru wines (Leone Sangiovese, Pietraforte Cabernet Sauvignon, Magaldo Merlot), a Pinot Bianco (Piluka), a Rosato (Terra Rossa), a Vin Santo Occhio di Pernice dessert wine, and a cold-pressed Tuscan extra virgin olive oil. Winemaking relies on temperature-controlled fermentation, extended maceration, and a mixed oak aging program combining Slavonian oak botti and French barriques, with vineyard layout designed to limit cluster count per vine.
The business operates as a direct-to-consumer winery with no disclosed wholesale or export channel. Revenue is generated through (i) the proprietary e-commerce storefront at tenutacarobbio.com selling wines, olive oil, branded accessories and electronic gift cards (€25-€200), with Italy-only flat-rate shipping of €15 waived over €150; (ii) on-site sales at the estate wine shop in Panzano; and (iii) paid wine tasting experiences - Carobbio At First Sight (30 minutes, €15/person) and Carobbio In Depth (1.5 hours, €30/person) - offered in Italian, English, or French. Distribution is entirely domestic (Italy only), payments are processed via Stripe and PayPal, and the company's recorded headcount is 1-10 employees. Villa Toscana Il Capiteto on-site hospitality is temporarily closed for renovation across 2025, and there are no external investors, funding rounds, parent company, awards, patents, or partnership agreements recorded in the data.
Tenuta Carobbio firmographics
Firmographics- Name
- Tenuta Carobbio
- Legal name
- Società Agricola Carobbio s.r.l.
- Website
- https://tenutacarobbio.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tenuta Carobbio is a family-owned Tuscan winery in Panzano in Chianti producing Sangiovese-based Chianti Classico, Riserva, Super Tuscan Cru wines, and extra virgin olive oil, sold exclusively through its own Italian e-commerce platform, on-site wine shop, and tasting experiences.
- Ownership category
- akta.pro rank
Tenuta Carobbio industry classification
Industry- Product category
- Chianti Classico Winery
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Tenuta Carobbio is headquartered
LocationHeadquarters
- HQ city
- Panzano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Tenuta Carobbio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales (E-commerce): Sale of wines (Chianti Classico DOCG, Riserva, Rosato, Cru wines, Vin Santo) and olive oil through the company's own online shop at www.tenutacarobbio.com. Products are shipped to customers in Italy via courier.
- On-site Wine Tastings: Revenue from wine tasting experiences offered at the estate: Carobbio At First Sight (30 minutes, €15/person) and Carobbio In Depth (1.5 hours, €30/person). Private tours available in Italian, English, or French.
- Accessories and Merchandise: Sale of branded accessories including bottle holders (portabottiglie) and corkscrews (cavatappi) through the online shop.
- Gift Cards: Electronic gift cards available in denominations of €25, €50, €100, €150, and €200.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chianti Classico DOCG 2019 - €16.50/bottle (0.75l) |
| Unit Pricing | Pay-as-you-go | Chianti Classico Riserva DOCG 2017 - €25.00/bottle (0.75l) |
| Unit Pricing | Pay-as-you-go | Rosato Terra Rossa IGT 2025 - €13.00/bottle (0.75l) |
| Unit Pricing | Pay-as-you-go | Leone Sangiovese IGT 2016 - €60.00/bottle (0.75l) |
| Unit Pricing | Pay-as-you-go | Pietraforte Cabernet Sauvignon IGT 2017 - €60.00/bottle (0.75l) |
| Unit Pricing | Pay-as-you-go | Magaldo Rosso Toscana IGT 2018 - €41.00/bottle (0.75l) |
| Unit Pricing | Pay-as-you-go | Vin Santo del Chianti Classico Occhio di Pernice DOC 2013 - €22.00/bottle (0.375l) |
| Unit Pricing | Pay-as-you-go | Olio Extravergine di Oliva - €18.00/bottle (0.500l) |
| Transaction based/ take rate | Pay-as-you-go | Shipping - €15 flat rate (free for orders over €150) |
| Unit Pricing | Pay-as-you-go | Wine Tasting Experiences |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tenuta Carobbio product offering
Product offeringCore offering
Tenuta Carobbio is a Tuscan estate winery in the Chianti Classico region that produces and sells Sangiovese-based Chianti Classico wines, premium Super Tuscan Cru wines, Vin Santo, Rosato, Pinot Bianco, and cold-pressed extra virgin olive oil. Sales are direct-to-consumer through the company's own e-commerce platform shipping within Italy and through the on-site wine shop at the Panzano in Chianti estate. The estate also operates paid wine tasting experiences for visitors and offers branded accessories and gift cards.
Product overview
Tenuta Carobbio is a traditional Chianti Classico winery producing a portfolio of wines and olive oil. The core offering centers on Sangiovese-based Chianti Classico DOCG and Riserva wines, complemented by premium Cru wines (Leone Sangiovese, Pietraforte Cabernet Sauvignon, Magaldo Merlot) and specialty wines including a Pinot Bianco, Rosato, and Vin Santo. The estate also produces extra virgin olive oil and branded accessories (bottle holders, corkscrews), plus wine tasting experiences. Products are available through the online shop with shipping within Italy. The portfolio reflects a blend of Chianti Classico tradition and Super Tuscan innovation under the guidance of enologist Dario Faccin.
Differentiator
Problem solved
Functional benefit
Products and services
- Chianti Classico DOCG 2019
Companies that use Tenuta Carobbio
Customer profileSegments2 records
Ideal customer profiles3 records
Tenuta Carobbio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Tenuta Carobbio partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Tenuta Carobbio competitors and assessment
Company assessmentBroad incumbents
- Marchesi de' Frescobaldi: Historic major Tuscan wine group producing Chianti Rufina, Chianti Classico, Brunello, and Super Tuscan across multiple estates with global distribution. Represents the larger historic Tuscan incumbent peer set.
- Ruffino: One of the largest Chianti producers globally (now part of Constellation Brands), offering Chianti, Chianti Classico, Riserva, and Super Tuscan ranges across price tiers. Provides the broad-incumbent benchmark for distribution scale and brand reach against which Carobbio's D2C model competes.
- Castello Banfi: Large international Italian wine producer headquartered in Montalcino with significant Brunello, Chianti Classico and Super Tuscan production, plus on-site hospitality. Relevant incumbent reference point for hospitality + Chianti + Super Tuscan portfolio strategy.
- Marchesi Antinori: Iconic Italian wine dynasty with Tignanello and Solaia Super Tuscans plus extensive Chianti Classico portfolio across multiple estates. Premium incumbent most often cited when benchmarking Tuscan quality reputation globally.
Direct peers
- Badia a Coltibuono: Family-owned Chianti Classico estate in Gaiole with a long heritage, organic/biodynamic viticulture, on-site restaurant, wine school, and villa accommodations. Highly analogous on D2C + hospitality + heritage positioning.
- Isole e Olena: Boutique Chianti Classico producer based in Barberino Tavarnelle run historically by winemaker Paolo de Marchi. Comparable premium-tier Chianti Classico and IGT lineup with a similarly small artisanal footprint.
- Castello di Ama: Single-estate Chianti Classico producer in Gaiole in Chianti (Tuscany) of broadly similar scale, with comparable portfolio breadth (Chianti Classico, Chianti Classico Riserva, single-vineyard IGTs), D2C e-commerce, on-site tastings, and hospitality. Closest direct competitor on product mix and operating model.
- Fèlsina: Famed Chianti Classico estate in Castelnuovo Berardenga producing Chianti Classico, Riserva, and Super Tuscan (Rancia, Fontalloro). Comparable premium-tier structure with traditional Sangiovese focus and parallel IGT/Sangiovese offerings.
- Tolaini: Tuscan estate in Castelnuovo Berardenga producing Chianti Classico and single-vineyard Super Tuscan IGTs. Has invested in estate hospitality and experiences. Closely comparable on artisanal premium positioning plus tourism offering.
Emerging players
- Tua Rita: Boutique coastal Tuscan (Bolgheri) producer of high-scoring Super Tuscan IGTs (Redigaffi, Perlato del Bosco) from a similarly small family team. Useful benchmark on premium-tier Super Tuscan pricing and critical-acclaim path analogous to Carobbio's Cru tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tenuta Carobbio social profiles
Digital presenceTenuta Carobbio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenuta Carobbio leadership team
Management profileNumber of profiles
Profiles2 records
Tenuta Carobbio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenuta Carobbio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenuta Carobbio
What does Tenuta Carobbio do?
Tenuta Carobbio is a Tuscan estate winery in the Chianti Classico region that produces and sells Sangiovese-based Chianti Classico wines, premium Super Tuscan Cru wines, Vin Santo, Rosato, Pinot Bianco, and cold-pressed extra virgin olive oil. Sales are direct-to-consumer through the company's own e-commerce platform shipping within Italy and through the on-site wine shop at the Panzano in Chianti estate. The estate also operates paid wine tasting experiences for visitors and offers branded accessories and gift cards.
Is Tenuta Carobbio a public or private company?
Tenuta Carobbio is a private company. It is classified as family owned and is currently operating.
When was Tenuta Carobbio founded?
Tenuta Carobbio was founded in 1985. It employs 1 to 10 people.
Where is Tenuta Carobbio based?
Tenuta Carobbio is headquartered in Panzano, Italy, in the Europe region.
How does Tenuta Carobbio make money?
Four revenue lines are on record. Direct Wine Sales (E-commerce) is the primary driver. The others are on-site Wine Tastings, accessories and Merchandise and gift Cards.
Who are Tenuta Carobbio's main competitors?
Broad incumbents on record are Marchesi de' Frescobaldi, Ruffino, Castello Banfi and Marchesi Antinori. Direct peers are Badia a Coltibuono, Isole e Olena, Castello di Ama, Fèlsina and Tolaini. Tua Rita is listed as an emerging player.
Does Tenuta Carobbio have an API?
No public API is recorded for Tenuta Carobbio.
What industry is Tenuta Carobbio in?
Tenuta Carobbio's product category is Chianti Classico Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 445298 and its SIC code is 2000.