Xpert marketing

What Xpert marketing does

Xpert marketing, operating under the brand name "xpert teambuilding," is a Munich-headquartered B2B event services company that designs and delivers corporate team-building experiences for German-speaking enterprises. Founded in 2007, the company offers a catalog of more than 20 event formats organized into three primary categories: social impact events (SolarBuddy solar-light assembly, Pure Water Project water-filter backpacks, The Hand Project mechanical prosthetics), sustainable/climate-neutral events (Windfarm, Insektenhotel workshop), and digital events incorporating AI and VR (AI Quest, Virtual Reality events). It also provides traditional corporate occasion formats including Christmas parties, summer festivals, company anniversaries, kick-offs, escape games, and GPS-based city rallyes across Berlin, Frankfurt, Köln, München, Hamburg, Düsseldorf, and Vienna.

The company operates without a proprietary technology platform; event delivery relies on third-party tools including Gather Town (virtual meetings), Google Maps/Streetview (location-based challenges), and GPS applications for outdoor rallyes, alongside AI-powered challenge generation for the AI Quest product. Charitable partnerships with SolarBuddy, Pure Water Project, and The Hand Project are integral to the social-impact product line, with physical products built during events being donated to communities in developing countries.

Commercially, Xpert marketing sells events on a per-person basis with starting prices of €49 (SolarBuddy), €50 (Pure Water Project), €59 (Windfarm), and €69 (Insektenhotel Workshop). A minimum booking of 15 participants is enforced, with smaller groups charged a flat rate equivalent; groups exceeding 500 receive bespoke concepts. The go-to-market is sales-led and direct, with a website inquiry form triggering a 24-hour telephone consultation, followed by a custom proposal and order confirmation. The customer base is dominated by large German enterprises (BMW, Siemens, Bosch, Allianz, Microsoft, Munich RE, Novartis, BCG, Bayern LB, Linde AG, Hermes, Fraunhofer, BSH, Rohde & Schwarz, MAN, Clariant), with stated delivery capability across Europe.

Name

Xpert marketing

Legal name

xpert marketing & events GmbH

Website

https://xpert-marketing.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Xpert marketing (xpert teambuilding) is a Munich-based B2B event services firm founded in 2007 that delivers corporate team-building experiences—including social impact, sustainable, and AI/VR formats—on a per-person pricing model to enterprise clients across the DACH region.

Ownership category

akta.pro rank

Product category

Corporate Team-Building Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Corporate team building
• Social impact events
• Sustainable teambuilding
• Virtual team events
• Corporate event services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Teambuilding Event Services: B2B event services revenue generated through per-person pricing for team-building activities. Events are customized to client requirements and priced based on format type, duration, and participant count. Minimum booking threshold applies (15 participants or flat rate equivalent). Custom enterprise quotes issued for large-scale events (500+ participants).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Xpert marketing (operating as xpert teambuilding) designs and delivers corporate team-building events across Germany, Austria, and Europe. The portfolio spans social impact events (solar light, water filter, and prosthetic hand building activities donated to communities in need), sustainable and climate-neutral events (wind turbine construction, insect hotel workshops), and digital events using AI, VR, and virtual platforms for remote and hybrid teams. Events are priced per participant, customizable for groups from 15 to over 500, and delivered on-site, outdoors, online, or in hybrid formats.

Product overview

xpert teambuilding is a team-building events company offering a portfolio of innovative and sustainable corporate events. The core offerings span three main categories: Social Impact Events (building solar lights, hand prosthetics, water filters for donation), Sustainable Events (climate-neutral activities like windfarm challenges), and Digital Events with AI and VR. Key product lines include Pure Water Project, SolarBuddy, Windfarm, and various Escape Games. Events are delivered in multiple formats including indoor, outdoor, virtual (online), and hybrid, covering occasions such as Christmas parties, summer festivals, kick-offs, company anniversaries, and apprentice events. The company serves major corporate clients across Germany and Austria with locations in Berlin, Frankfurt, Cologne, Munich, Hamburg, Düsseldorf, and Vienna.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Water Project Sustainable team-building activity where corporate teams build water filter backpacks that are donated after the event. Priced from €50 per person, 2-hour duration, minimum 15 participants. Designed for corporate groups seeking climate-neutral team events with tangible social impact.
• SolarBuddy Team-building event where participants assemble solar-powered lights that are donated to children in developing countries. Priced from €49 per person, 0.5–2 hour duration, materials donated after the event. Designed for corporate clients seeking CSR-aligned activities.
• Windfarm Sustainable team-building challenge where teams build wind turbines with minimal CO2 footprint. Priced from €59 per person. Positioned as a climate-neutral team event for corporate sustainability goals.
• Insektenhotel Workshop Ecological conservation workshop where teams build insect hotels for nature conservation. Priced from €69 per person, 2–3 hour duration. Designed for corporate CSR and sustainability engagement.
• Social Impact Events Category of team-building events combining team activities with tangible social impact, such as building solar lights for children in developing countries or constructing hand prosthetics for donation. Designed for corporate clients seeking CSR-aligned team experiences.
• Nachhaltige Teamevents (Sustainable Events) Climate-neutral team-building events focused on environmental sustainability, including building wind turbines and ecological projects for corporate clients.
• KI und VR Events (AI and VR Events) Digital team-building events incorporating artificial intelligence and virtual reality technologies for interactive team experiences. Includes AI Quest and AR-based team formats tailored for remote and hybrid teams.
• AI Quest AI-driven virtual team event combining text-based challenges, image recognition tasks, and interactive puzzles in a virtual environment. Uses AI to automate challenge generation and scoring in team competitions.
• Virtual Reality Events Immersive VR-based team-building experiences using virtual reality technology for corporate clients.
• Online Teamevents Virtual team-building events designed for remote and hybrid teams, including interactive online challenges and quizzes.
• Stadtrallyes (City Rallyes) Outdoor team activities exploring cities through GPS-based rallies and challenges, available in multiple German and European cities.
• Outdoor Events Outdoor team-building activities including team challenges and nature rallies for corporate teams.
• Teambuilding Events Core indoor team-building event offerings for corporate groups of various sizes.
• Weihnachtsfeier (Christmas Party) Corporate Christmas celebration events designed to bring teams together during the holiday season.
• Kick-Off Events Team events for company kick-offs and project launches, available as online events.
• Sommerfest (Summer Festival) Corporate summer celebration events for teams.
• Firmenjubiläum (Company Anniversary) Corporate anniversary celebration events for milestone occasions.
• Azubi Events Team-building events designed specifically for apprentices and vocational training participants to foster integration and engagement.
• Edutainment Educational entertainment events combining learning objectives with team engagement for corporate audiences.
• Picture Perfect Creative team-building event focused on photography and visual challenges for corporate teams.
• Escape Game – Operation Codebreaker Team escape game involving cracking number locks, deciphering codes, and solving puzzles for corporate groups.
• Escape Game – Mission: Green Escape game testing team knowledge on social, ecological, and economic sustainability topics for corporate groups.
• Events für Großgruppen (Large Group Events) Custom team-building event concepts developed for corporate groups exceeding 500 participants, with individually designed formats.
• Around the World Virtual team game using Gather Town platform and Google Maps Streetview for international team experiences, combining quizzes, streetview challenges, and photo/video submissions.

Quantifiable outcome

• All events are climate-neutral
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Partnerships

Three partnerships are on record, tiered core.

• SolarBuddycoreStrategic or Co-development PartnerCharitable partnership for solar light building events. Teams build solar-powered lights that are donated to children in developing countries. This partnership enables the core product offering of the SolarBuddy event format.
• Pure Water ProjectcoreStrategic or Co-development PartnerCharitable initiative providing water filter backpacks. Teams build and donate portable water filtration systems to communities in need. Integral to the Pure Water Project event format.
• The Hand ProjectcoreStrategic or Co-development PartnerCharitable partnership for building mechanical hand prosthetics. Teams construct prosthetic hands for people in developing countries. Supports the social impact dimension of the event portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Teamgeist Events: German team-building and event provider with a portfolio of indoor, outdoor, and virtual formats for corporate clients. Direct competitor in the German enterprise and mid-market event segment.
• Simmeth.Event: German event agency offering team-building, incentive, and corporate event formats to enterprise and mid-market clients. Competes head-to-head with xpert in DACH on similar indoor and outdoor event product lines.
• Teamevent GmbH: German corporate team-building agency offering a comparable portfolio of social impact, sustainable, and indoor/outdoor event formats for B2B clients. Directly competes with xpert teambuilding in the DACH Mittelstand and enterprise market.
• Tribeity: European (Swiss-based) corporate event and team experience provider offering curated team-building experiences across multiple countries. Comparable target customer base of corporate HR/People teams seeking differentiated group activities.
• Hütchen & Partner Eventagentur: Boutique German event agency delivering team events, incentives, and corporate gatherings with a comparable sales-led, custom-concept approach targeting DACH enterprise customers.
• BBQ Events GmbH: Established German event agency specializing in team-building, incentives, and corporate events with similar indoor/outdoor/online formats. Targets comparable enterprise customers in Germany with a comparable sales-led GTM motion.
• Limex Events: German corporate event agency focused on team-building and employee engagement experiences. Comparable service portfolio and customer base in the DACH Mittelstand segment.

Broad incumbents

• CWT Meetings & Events: Global meetings, events, and travel management division of CWT serving enterprise clients with corporate event programs. Comparable only at the corporate-events category level, with a much broader service portfolio and global footprint than xpert.
• BCD Meetings & Events: Global corporate meetings and events agency serving multinational clients with end-to-end event management. Overlaps with xpert on corporate offsite and team event delivery but operates at significantly larger scale across the full M&E value chain.

Emerging players

• EventInc: European event marketplace/platform that helps companies book venues and team events. Partial overlap with xpert on the discovery and booking layer for corporate team events, particularly in DACH, but competes primarily as an aggregator rather than a delivery agency.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xpert-teambuilding

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xpert marketing