What Hungry does

Perjantai Markkinointiviestintä Oy is an independent Finnish marketing communications agency headquartered in Turku with a secondary office in Helsinki. The firm employs over 20 specialists and delivers a unified portfolio of services spanning strategic planning, creative design, content production for multiple channels, and comprehensive digital services under the positioning of "one partner" sufficiency (Yksi kumppani riittää). It serves B2B and B2C clients across Finland in industries including manufacturing (Meyer Turku, VAK Group, Antti-Teollisuus, DEN Finland), food and consumer goods (Orkla Suomi, Atria, Bunge Finland, Arla Pro, NIVEA, Myllärin), retail and shopping centers (Kauppakeskus Jumbo, VEKE, Euromaster), automotive (Jaguar), real estate (Areim / Gloria), and public sector and healthcare (Fimvo, Varha wellbeing region).

The agency's core business model is professional services revenue generated through project-based engagements and ongoing retainers, sold via a sales-led, direct-relationship go-to-market model to enterprise, mid-market, and SMB clients in Finland. Beyond traditional creative and digital services, Perjantai has developed proprietary client-specific applications — notably Vuosikello™, a year-clock launch-planning application, and Launch Plan, a complementary launch tool, both built for Orkla Suomi to coordinate product launches across its brand portfolio. The agency has also produced custom interactive assets such as the Aikaorava mobile-game concept for a family rehabilitation provider, demonstrating capability to deliver experiential and technology-enabled work outside pure communications.

Operationally, the firm positions itself as agile, creative, and execution-oriented, and uses AI internally as a productivity tool for routine tasks. It runs a formal customer-satisfaction program, reporting an NPS of 74.1 measured in Spring 2025, which it cites as a quantitative input into service development. The agency is privately held with no disclosed institutional investors, subsidiaries, or acquisition history, and maintains active presence on LinkedIn, Facebook, and its portfolio website as its primary demand-generation channels.

Name

Hungry

Legal name

Perjantai Markkinointiviestintä Oy

Website

https://hungry.fi

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Perjantai is an independent Finnish marketing communications agency with 20+ specialists across Turku and Helsinki, delivering strategy, creative, content, and digital services to enterprise, mid-market, and SMB clients in Finland, with marquee accounts including NIVEA, Orkla Suomi, Meyer Turku, Atria, and Varha.

Ownership category

akta.pro rank

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Creative Services: Perjantai generates revenue through providing professional marketing communications services including strategic planning, creative design, content production, and comprehensive digital services. Revenue is derived from project-based work and ongoing service retainer relationships with clients across multiple industries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hungry is an independent marketing communications agency providing strategic marketing planning, creative design, content production across channels, and comprehensive digital services to enterprise, mid-market, and public sector clients in Finland. The firm operates as a single integrated partner ("Yksi kumppani riittää") and has additionally developed proprietary client-specific applications such as Vuosikello™ and Launch Plan for product launch coordination.

Product overview

Perjantai is an independent creative agency offering a unified portfolio of marketing communications services. The core offering spans strategic planning, creative design, content production across channels, and comprehensive digital services. The agency has developed two proprietary applications—Vuosikello™ and Launch Plan—for Orkla Suomi, which represent its technology-enabled service offerings beyond traditional agency work.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Planning Strategic marketing planning service for clients, including analysis of client business objectives, goal setting, and structured marketing communications planning. Targeted at enterprises seeking purposeful, timely, and results-oriented marketing strategies across all channels and industries.

Quantifiable outcome

• NPS index of 74.1 — indicating high customer loyalty and satisfaction (measured spring 2025)
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BBDO Finland: Finland presence of the BBDO Worldwide advertising network. Comparable because it pursues full-service marketing-communications mandates from Finnish and Nordic enterprise clients in verticals similar to Perjantai (consumer goods, retail, B2B).
• DDB Helsinki: Finland office of the DDB Worldwide creative network. Comparable because it serves the same Finnish enterprise client base (food, retail, public sector) with full-service strategy, creative and digital capabilities anchored by a global network.
• TBWA\Helsinki: Finland office of the TBWA global advertising network. Comparable because it competes directly for Finnish enterprise marketing-communications business using a network-backed resource model that contrasts with Perjantai's independent positioning.
• McCann Finland: Finland office of the McCann Worldgroup network. Comparable because it offers integrated strategy, creative and digital communications services to enterprise clients in Finland across categories that overlap with Perjantai's portfolio.
• Wieden+Kennedy: Global independent creative agency with a strong track record for brand-led work for major multinational clients. Comparable because it competes for the same kind of creatively driven brand briefs where Perjantai operates (e.g., NIVEA), particularly in Europe.
• Ogilvy Finland: Finland presence of the Ogilvy network. Comparable because it competes for Finnish brand strategy, advertising and integrated communications mandates at enterprise scale across the same verticals Perjantai serves.

Direct peers

• Forsman & Bodenfors: Swedish independent creative agency of comparable positioning to Perjantai — Nordic-focused, creatively led, serving major regional brand owners. Comparable because it competes for the same kind of independent, creatively rigorous briefs from enterprise clients across the Nordics.
• North Kingdom: Swedish digital-first creative and experience agency operating across the Nordics. Comparable because it serves regional and global enterprise clients with digital and brand experience mandates similar to Perjantai's 'comprehensive digital services' line of business.
• Avidly (Finland / Nordic): Nordic marketing and HubSpot-specialized agency offering strategy, content, and digital services to mid-market and enterprise clients. Comparable because it overlaps with Perjantai's digital-services and B2B client base and competes for similar CRM, content and integrated marketing mandates in the Nordics.
• Åkestam Holst: Swedish independent creative agency part of the NoA collective. Comparable because it competes for Nordic brand-building and integrated marketing-communications work with the same independent positioning, creatively led ethos and enterprise client focus that Perjantai markets in Finland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/perjantaimarkkinointiviestinta
• LinkedInlinkedin.com/company/perjantai-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hungry