Name

Fruttella

Legal name

Fruttella Company

Website

https://fruttella.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Fresh Produce Export

NAICS

Orange Groves (11131), Citrus (except Orange) Groves (11132), Grape Vineyards (111332)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)

akta.pro secondary industries

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF), Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)

Keywords

• Fresh citrus export
• Egyptian agricultural products
• Citrus packing services
• Cold chain storage
• Fresh produce supply

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Agricultural Product Export: Fruttella generates revenue through cultivation and export of Egyptian fresh agricultural products including citrus (oranges, lemons, grapefruit), grapes, pomegranates, and onions to international markets worldwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fruttella cultivates and exports premium Egyptian fresh agricultural products — primarily citrus (Navel, Valencia, Baladi, Sweet Orange, Adalia Lemon, White/Red Grapefruit), seedless grapes, pomegranate, and onions — from its 30,000-acre farms in Qalyubeia to international markets across 23 countries. The company operates a vertically integrated, closed-loop production system encompassing cultivation, harvesting, packing (25 tons/hour), pre-cooling, cold storage (4,000 tons), and export, supported by Global Gap, BRC, and ISO 9001 certifications.

Product overview

Fruttella is an Egyptian agricultural export company founded in 1975 that operates a vertically integrated fresh produce business. The core product portfolio consists of citrus varieties (Navel Oranges, Valencia Oranges, Baladi Oranges, Sweet Oranges, Adalia Lemons, White/Red Grapefruit), grapes (Red and White Seedless), pomegranate, and onions (Golden and Red). Supporting services include citrus packing with a capacity of 25 tons/hour using SAMMO electronic sizing technology, pre-cooling and cold storage facilities (4,000 ton capacity), and de-greening rooms. The company operates farms in Qalyubeia (~30,000 acres), a pack house established in 2004 with 45,000+ tons seasonal capacity, and exports to markets including Canada, European countries, UK, Gulf countries, and Far East.

Differentiator

Problem solved

Functional benefit

Products and services

• Navel Oranges Large to medium seedless round table fruit with deep orange color, thick skin for easy peeling, and high juice content. Grade 1 quality, available in sizes 42-88. Season: October-March. Primarily a table fruit for international distributors and retail buyers.
• Valencia Oranges Medium to small seedless round fruit with thin skin and bright orange interior. Primarily used for juice extraction, also a table fruit. Late-season variety, Grade 1 quality, sizes 56-125. Season: February-June.
• Baladi Oranges Small to medium Egyptian seedy fruit with smooth thin skin, good coloration, and high juice content. Primarily used for juice extraction, widely required in Western Europe. Grade 1 quality, sizes 56-125. Season: December-February.
• Sweet Orange Small seeded fruit with high sugar content and high juice content. Primarily a table fruit but also used for juice extraction. Grade 1 quality, sizes 56-125. Season: December-February.
• Adalia Lemon Medium to large lemon with firm, oily, smooth skin, bright yellow color, elongate shape, and abundant juice. Grade 1 quality, sizes 80-138. Season: December-April.
• White/Red Grapefruit Nearly round to slightly pear-shaped grapefruit with smooth peel. Available in white and red varieties. Pale-yellow to pink or deep-red pulp, segmented with thin membranous walls, juicy and sweet-acid when ripe. Grade 1 quality, sizes 30-80. Season: December-April.
• Red Seedless Grapes Round, seedless, firm and sweet berries with excellent crisp texture. Suitable for fresh eating and commercial purposes. Season: June-August.
• White Seedless Grapes Elongated seedless berries with bright green color, thick skin, and crisp firm texture. One of the world's most popular varieties due to excellent eating quality and good shelf life. Season: May-July.
• Pomegranate Round fruit with smooth, leathery skin ranging from orange-yellow to dark red when ripe. Interior compartments filled with sweetly acid, juicy pulp in red, pink, or whitish colors. Grade 1 quality, sizes 8-15. Season: September-October.
• Golden Onions Dry onion variety with strong onion flavor, white inside with yellow-brown papery skin layers. High in energy, B6, B1, and folic acid. Sizes: Small-Medium-Large. Season: March-June.
• Red Onions Medium to large onions with mild to sweet flavor. Often consumed raw, added to salads for color, and grilled or lightly cooked.
• Citrus Packing Services Full-service citrus packing including washing, sorting, waxing, drying, grading, and packing. Capacity of 25 tons/hour. Chemicals used comply with internationally accepted standards (OPP, TBZ, IMAZALIL). Packing options include 15 kg cartons, 7 kg cartons, and 500 kg bins. Packing follows international standards and quality grades.
• Cold Storage Services Pre-cooling and cold storage facilities with 4,000-ton capacity. Features automatic computerized temperature, humidity, and carbon dioxide adjustments. Equipped with Carrier Industrial compressors and condensers (American technology). Preserves freshness of citrus and other fresh produce for export shipments.

Quantifiable outcome

• 45,000+ tons per season production capacity
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• San Miguel: Argentina-headquartered global citrus producer and exporter with integrated farming, packing, and global distribution — a broad incumbent operating in the same citrus export category as Fruttella but at significantly larger scale and with Southern Hemisphere seasonality.
• Cutrale: Brazilian global citrus giant (and major orange juice processor) with vertically integrated orchards, packing, and global distribution — a broad incumbent whose scale and integration model represent the upper-bound benchmark for vertically integrated citrus exporters.
• Unifrutti Group: Multi-country integrated fruit producer and exporter with citrus, grape, and stone fruit programs across the Southern Hemisphere and Mediterranean — a broad incumbent operating a similar vertically integrated export model but with materially larger scale and geographic diversification.
• Sunkist Growers: Long-established US citrus cooperative that markets a branded global citrus portfolio (oranges, lemons, grapefruit) to international retailers — a broad incumbent competing in the same downstream fresh citrus category, primarily via retail brand rather than private-label.
• Capespan: South African-headquartered global fresh produce marketer and distributor with citrus, grape, and deciduous fruit programs across multiple continents — a much larger incumbent operating a comparable vertically integrated citrus export business but at global scale.

Regional players

• Domaines Agricoles: Morocco's largest agricultural group and a leading citrus producer-exporter serving EU and North African markets — comparable in crop mix and B2B export orientation, but competing from a different North African production base.

Direct peers

• PICO (Egyptian Modern Agriculture): Egyptian agricultural producer-exporter focused on citrus and other fresh produce for international markets — a direct domestic peer operating from the same Egyptian production base and competing in overlapping European and Gulf B2B export channels.
• Daltex: Egyptian fresh produce grower and exporter supplying citrus, grapes, and vegetables to European and Gulf markets from Egyptian farms — a direct regional peer competing in the same end-markets with a similar B2B export channel mix.
• Oranfrizer: Italy-based citrus packer and exporter specializing in Sicilian oranges and lemons with integrated packing, cold storage, and global B2B distribution — directly comparable to Fruttella's Mediterranean citrus pack-and-export model.
• ANECOOP: Spanish agricultural cooperative that is one of Europe's largest citrus packers and exporters, operating a vertically integrated model very similar to Fruttella's cultivation-to-export approach and serving overlapping B2B retail customers across the EU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Fruttella-100057573665274
• LinkedInlinkedin.com/company/fruttella

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fruttella