Magnolia Physical Therapy
Magnolia Physical Therapy is a private outpatient physical therapy practice founded in 2005, operating three clinics across the New Orleans metro and delivering manual therapy, dry needling, electrodiagnostics, pelvic floor therapy, and the proprietary Spine Lab Program to individual musculoskeletal, chronic pain, and post-surgical patients.
- Company typePrivate
- Founded2005
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Magnolia Physical Therapy does
Magnolia Physical Therapy is a private outpatient physical therapy practice founded in 2005 and headquartered in the New Orleans metropolitan area, operating three clinic locations in Harvey (Westbank), Marigny (New Orleans), and Harahan (Elmwood). The practice delivers musculoskeletal rehabilitation, pain management, and specialized therapeutic services to individual patients across all age groups, with a particular focus on orthopedic conditions, sports injuries, post-surgical recovery, neurological and balance disorders, and women's health/pelvic floor dysfunction. Clinical staff include fellowship-trained (FAAOMPT) and board-certified specialists, with on-site diagnostic capabilities including electromyography/nerve conduction studies (EMG/NCS) and musculoskeletal ultrasound performed by Dr. Ron Helwig.
The service portfolio spans manual therapy, dry needling, therapeutic ultrasound, massage therapy, the proprietary Spine Lab Rehabilitation Program, pelvic floor therapy, a Brain Body Session targeting chronic pain via nervous system assessment, pre-hab (preventative rehabilitation), and telehealth consultations. Care is delivered through a 4-Phase Recovery Program covering pain management, corrective exercises, functional training, and injury prevention. Patient acquisition is hybrid: direct-to-consumer scheduling (online and phone), Louisiana's direct-access regulatory framework, physician referrals, and the Attorney Case Concierge Program for personal injury and workers' compensation cases. The practice also runs educational content marketing via a blog, monthly newsletter, Facebook, Instagram, and TikTok.
Revenue is generated through professional-services fees for PT sessions (typically 30-60 minutes, 2-3 visits per week for 4-6 weeks) reimbursed by insurance plans, supplemented by self-pay telehealth and packaged offerings such as the Brain Body Session. Magnolia is co-owned by three founders — Beth Winkler (CEO, PT), Lisa Taglauer (President, CFO, PTA), and Dr. Ron Helwig (CMO, DPT) — and has been continuously operating for 16+ years with 370+ five-star reviews and recognition including Gambit's "Best of New Orleans" readers' poll. No outside institutional investors, funding rounds, or M&A activity are disclosed.
Magnolia Physical Therapy firmographics
Firmographics- Name
- Magnolia Physical Therapy
- Legal name
- Magnolia Physical Therapy Harvey (Westbank)
- Website
- https://magnoliatherapyla.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnolia Physical Therapy is a private outpatient physical therapy practice founded in 2005, operating three clinics across the New Orleans metro and delivering manual therapy, dry needling, electrodiagnostics, pelvic floor therapy, and the proprietary Spine Lab Program to individual musculoskeletal, chronic pain, and post-surgical patients.
- Ownership category
- akta.pro rank
Magnolia Physical Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
- akta.pro secondary industry
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
Keywords
Where Magnolia Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Magnolia Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Physical Therapy Services: Fee-for-service physical therapy sessions typically lasting 30-60 minutes per visit. Treatment plans typically involve 2-3 visits per week for 4-6 weeks. Louisiana is a direct access state allowing PTs to evaluate and treat without physician referral.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard physical therapy session (30-60 minutes) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Magnolia Physical Therapy product offering
Product offeringCore offering
Magnolia Physical Therapy is an outpatient physical therapy practice that delivers hands-on rehabilitation, diagnostic, and wellness services across three clinic locations in the New Orleans metro area. Its offerings include general physical therapy, dry needling, EMG/NCS electrodiagnostics, musculoskeletal ultrasound, pelvic floor therapy, therapeutic ultrasound, massage therapy, and the proprietary Spine Lab Rehabilitation Program. The practice also operates an Attorney Case Concierge Program that coordinates care for personal injury cases and provides telehealth consultations.
Product overview
Magnolia Physical Therapy is a physical therapy practice offering a comprehensive suite of rehabilitation and therapeutic services across three locations in the New Orleans metropolitan area. The core service portfolio includes specialized treatments such as Dry Needling, Electromyography (EMG) and Nerve Conduction Studies (NCS), Musculoskeletal Ultrasound, Pelvic Floor Therapy, and The Spine Lab Rehabilitation Program (an exclusive spinal care program). Supporting services include Massage Therapy, general Physical Therapy, therapeutic Ultrasound, Brain Body Sessions for chronic pain, Telehealth consultations, and Pre-hab preventative rehabilitation. The practice also offers an Attorney Case Concierge Program for legal case coordination. Services are delivered through a 4-Phase Recovery Program emphasizing pain management, corrective exercises, functional training, and injury prevention, with treatment addressing conditions including arthritis, back and neck pain, joint pain, sports injuries, neurological disorders, and balance disorders.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy One-on-one physical therapy sessions with licensed therapists to identify the root cause of pain, build personalized treatment plans, and restore strength and mobility through evidence-based interventions.
- Dry Needling Therapeutic technique using filament needles to release muscle tension and pain by inducing twitch responses in trigger points, addressing unrelenting muscle tension, restricted mobility, and unresolved neurological and movement dysfunction.
- Electromyography (EMG) and Nerve Conduction Studies (NCS) Diagnostic testing used to evaluate musculoskeletal and neuromuscular conditions by measuring muscle electrical activity and nerve signal transmission.
- Musculoskeletal Ultrasound Advanced imaging modality used for diagnosing and treating musculoskeletal conditions, enabling visualization of soft tissues, muscles, tendons, and ligaments.
- Pelvic Floor Therapy Specialized treatment for pelvic floor dysfunction including pelvic pain, incontinence, endometriosis, rectal and prostate pain, urinary leakage, and post-prostate surgery recovery for men.
- The Spine Lab Rehabilitation Program Exclusive rehabilitation program incorporating manual therapy and specialized techniques for comprehensive spinal care and recovery.
- Massage Therapy Therapeutic massage services delivered by licensed massage therapists for stress, soreness, and pain relief, incorporating sports massage and trigger point massage techniques.
- Therapeutic Ultrasound Therapeutic ultrasound treatment modality used to promote tissue healing, reduce inflammation, and relieve pain in musculoskeletal conditions.
- Brain Body Session Discovery session designed to help patients understand the connection between nervous system function and physical symptoms, particularly for chronic pain conditions.
- Telehealth Remote physical therapy consultation and treatment services delivered via video conference, enabling patients to receive care while maintaining social distancing.
- Pre-hab (Preventative Rehabilitation) Preventative rehabilitation program designed for patients awaiting surgery, those with weakening muscles or joints, or individuals with physically demanding jobs or sports.
- Attorney Case Concierge Program Coordinated program for personal injury attorneys featuring a dedicated liaison, lien protection acceptance, electronic medical records, 24-hour records turnaround, and patient compliance reports.
Quantifiable outcome
- Most patients begin seeing results within a few weeks of committed treatment
- +1 more outcomes
Companies that use Magnolia Physical Therapy
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Magnolia Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Magnolia Physical Therapy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Dry Needling CertifiedcoreAdvanced certification in dry needling techniques for trigger point therapy and muscle release
- American Physical Therapy Association (APTA)coreMember of the national professional organization for physical therapists
- American Board of Physical Therapy Specialties (ABPTS)coreBoard-certified specialist designation through the national certifying body
- South Broad Community Health CenterminorCommunity health initiative where CEO Beth Winkler serves as board president. Center planned to provide affordable healthcare services for nearby residents.
- Entrepreneurs' Organization (EO)minorLisa Taglauer served as first female president for the Louisiana chapter. Organization supports entrepreneurs with resources and networking.
- Louisiana Physical Therapy Association (LPTA)minorLisa Taglauer previously served as New Orleans District Chair and board member. Organization increases awareness of professional association benefits.
- Personal Injury AttorneyscoreAttorney Case Concierge program provides dedicated liaison, accepts liens, guarantees evaluation, provides electronic medical records, 24-hour record requests, patient compliance reports, and direct access to treating PT. Handles coordination from referral through case completion.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Magnolia Physical Therapy competitors and assessment
Company assessmentDirect peers
- Ivy Rehab Network: Outpatient PT and pediatric therapy network with a similar mix of orthopedic, pelvic health, and specialty services across the U.S. Closely aligned clinic model and specialty programming.
- Drayer Physical Therapy Institute: Outpatient PT brand owned by Upstream Rehabilitation with broad orthopedic and specialty programming, comparable clinic economics and operational model.
- Athletico Physical Therapy: Multi-state outpatient PT provider with specialties in orthopedics, sports medicine, and work-related injury rehab. Comparable in clinic model and therapist-led delivery.
- ATI Physical Therapy: National outpatient physical therapy chain offering orthopedic, sports, and specialty PT services across hundreds of clinics. Directly comparable service mix and DTC-plus-referral go-to-market approach.
- Professional Physical Therapy: Outpatient PT practice with orthopedic and sports-medicine emphasis, providing comparable one-on-one therapist treatment and direct-to-consumer scheduling.
- Select Physical Therapy (Select Medical): Large outpatient PT brand operated by Select Medical with broad orthopedic and post-surgical rehab offerings. Operates similarly structured clinics with therapist-led treatment plans.
- BenchMark Physical Therapy: Southeast-focused outpatient PT provider with orthopedic and post-surgical rehab as core offerings. Similar geographic concentration to Magnolia in adjacent regional markets.
- Results Physiotherapy: Outpatient PT chain focused on hands-on manual therapy and orthopedic recovery. Strongly comparable in treatment philosophy and clinician-led delivery.
Regional players
- Spear Physical Therapy: Regional outpatient PT group operating in select U.S. metros with strong brand and specialty programming. Comparable specialty-driven model, though not active in the New Orleans market.
Broad incumbents
- U.S. Physical Therapy: Public operator of a large network of outpatient PT clinics, including specialty services. Comparable in clinic-level operating model but operates at much greater scale and with a publicly-traded parent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Magnolia Physical Therapy social profiles
Digital presenceMagnolia Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnolia Physical Therapy leadership team
Management profileNumber of profiles
Profiles3 records
Magnolia Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnolia Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnolia Physical Therapy
What does Magnolia Physical Therapy do?
Magnolia Physical Therapy is an outpatient physical therapy practice that delivers hands-on rehabilitation, diagnostic, and wellness services across three clinic locations in the New Orleans metro area. Its offerings include general physical therapy, dry needling, EMG/NCS electrodiagnostics, musculoskeletal ultrasound, pelvic floor therapy, therapeutic ultrasound, massage therapy, and the proprietary Spine Lab Rehabilitation Program. The practice also operates an Attorney Case Concierge Program that coordinates care for personal injury cases and provides telehealth consultations.
Is Magnolia Physical Therapy a public or private company?
Magnolia Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnolia Physical Therapy founded?
Magnolia Physical Therapy was founded in 2005. It employs 11 to 50 people.
Where is Magnolia Physical Therapy based?
Magnolia Physical Therapy is headquartered in New Orleans, United States, in the North America region.
How does Magnolia Physical Therapy make money?
One revenue line is on record: physical Therapy Services.
Who are Magnolia Physical Therapy's main competitors?
Direct peers on record are Ivy Rehab Network, Drayer Physical Therapy Institute, Athletico Physical Therapy, ATI Physical Therapy, Professional Physical Therapy, Select Physical Therapy (Select Medical), BenchMark Physical Therapy and Results Physiotherapy. Spear Physical Therapy is listed as a regional player. U.S. Physical Therapy is listed as a broad incumbent.
Does Magnolia Physical Therapy have an API?
No public API is recorded for Magnolia Physical Therapy.
What industry is Magnolia Physical Therapy in?
Magnolia Physical Therapy's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers, with a secondary code of HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab. Its NAICS code is 621340 and its SIC code is 8093.