SHOTO JIDOUSYA

What SHOTO JIDOUSYA does

SHOTO JIDOUSYA (省東自動車株式会社) is a privately held Tokyo taxi company founded on January 29, 1952, headquartered at 1-11-6 Maeno-cho, Itabashi-ku, Tokyo, with 211 employees. The company provides passenger car transportation services across the Tokyo 23 wards, Musashino City, and Mitaka City, accessible via phone dispatch (Daiwa Musen Haisha Center, 03-3563-5151), the S.RIDE mobile app, and traditional street hailing. It operates as a member of the four-company Yamato Group (四社大和グループ) taxi alliance, which provides shared dispatch infrastructure and corporate ticket/coupon systems (Tokyo Four-Company Yamato Tickets, East Japan Taxi Association coupons).

The company's core technology stack centers on a multi-channel taxi service: conventional phone dispatch, the third-party S.RIDE mobile app for hailing and net credit card payment, an S.RIDE WALLET in-vehicle QR code scanning feature for cashless disembarkation, and the CAB CARD prepaid/mobile payment system for paperless corporate settlement. A secondary business line is an in-house Civilian Designated Vehicle Inspection Factory (民間車検指定工場) providing vehicle inspections, general repairs, and periodic maintenance. Payment infrastructure is unusually broad, accepting 13+ credit card networks, 9+ electronic money/IC systems (Suica, PASMO, ICOCA, etc.), and 10+ QR code platforms (PayPay, LINE Pay, Alipay, Rakuten Pay, d Payment, UnionPay, WePay, etc.), positioning the fleet to serve both cashless Japanese riders and inbound tourists.

Revenue is generated primarily through distance-based fares (500 yen initial 1,000m, 100 yen per 232m thereafter) and time-distance combined fares (100 yen per 1 minute 25 seconds below 10 km/h), with late-night surcharges (20% from 22:00 to 05:00), dispatch fees (500 yen), reservation fees (500 yen), and minor revenue from disabled-passenger discounts (10%) and long-distance discounts (10% above ¥9,000). Secondary revenue comes from corporate CAB CARD ticket sales, Yamato Group coupon programs, and the in-house vehicle maintenance service. The customer base spans general public passengers, disabled riders, and corporate accounts, served through a hybrid direct-to-consumer (app, phone, street) and sales-led (ticket/coupon) GTM motion under Representative Director 佐藤 伸好.

Name

SHOTO JIDOUSYA

Legal name

省東自動車株式会社

Website

https://shoto-motor.co.jp

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

SHOTO JIDOUSYA is a privately held Tokyo taxi company founded in 1952 that operates 211 employees providing passenger transportation across Tokyo's 23 wards, Musashino City, and Mitaka City via phone dispatch, the S.RIDE mobile app, and street hailing, with in-house vehicle maintenance and a member of the four-company Yamato Group alliance.

Ownership category

akta.pro rank

Product category

Taxi Services

NAICS

Taxi and Ridesharing Services (485310)

SIC

Transportation Services (4700)

akta.pro primary industry

Street-Hail Taxi & Taxi Fleet Operators (THAIAGAA)

akta.pro secondary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

Keywords

• Taxi transportation
• Passenger vehicle services
• Vehicle inspection services
• Fleet maintenance services
• Taxi dispatch services

Headquarters

HQ city

Itabashicho

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Taxi Fares - Distance-based: Distance-based fare charging 500 yen for initial 1000m plus 100 yen per additional 232m. Long-distance discount of 10% applies to amounts exceeding 9,000 yen.
2. Taxi Fares - Time-based: Time-distance combined fare charging 100 yen per 1 minute 25 seconds when traveling at speeds below 10 km/h.
3. Service Fees: Pickup dispatch fee of 500 yen per use and reservation fee of 500 yen per booking.
4. Vehicle Maintenance Services: Vehicle inspection, general repairs, and periodic maintenance services at their civilian-designated inspection factory.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

SHOTO JIDOUSYA provides passenger taxi transportation services across Tokyo's 23 wards plus Musashino City and Mitaka City, using a fleet operated under a representative director (CEO-equivalent) with a 24/7 phone dispatch center, the S.RIDE mobile app, and traditional street hailing. Fares are structured on distance (500 yen initial 1000m plus 100 yen per 232m), time-distance combined (100 yen per 1 minute 25 seconds below 10 km/h), late-night surcharge, pickup and reservation fees, and discounts for disabled passengers and long-distance rides. The company also operates an in-house civilian-designated vehicle inspection factory offering vehicle inspection, general repair, and periodic maintenance services.

Product overview

SHOTO JIDOUSYA operates as a single-product taxi service provider centered on its core taxi transportation offering, augmented by in-house vehicle maintenance capabilities and a portfolio of digital payment add-ons. The primary taxi service (core product) covers Tokyo's 23 wards and the cities of Musashino and Mitaka, functioning as part of the four-company Daiwa Group (四社大和グループ). Vehicle maintenance services are delivered through an in-house private inspection factory. Payment digitization is handled through three connected modules: the S.RIDE mobile app for hailing and net payment, the S.RIDE WALLET QR code feature for in-vehicle tablet scanning, and the CAB CARD prepaid and mobile payment card system — all of which interoperate with the taxi service to enable cashless ridership.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Monthly salary可达300,000 yen for drivers

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

Feature4 records

Partnerships

One partnership is on record.

• Yamato Group (四社大和グループ)coreChannel Partner/ Reseller/ DistributorSHOTO JIDOUSYA is a member of the four-company Yamato Group (四社大和グループ) in the taxi industry. This group membership provides network advantages and coordinated operations within the Tokyo taxi market. The group also offers shared ticket/coupon systems for corporate clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Saitama Green Cab: Regional taxi fleet operator in Saitama/Kanto area offering standard taxi service and dispatch. Comparable business model as a Kanto-area fleet operator, but serves a different primary geography from Shoto's Tokyo core.

Direct peers

• Kokusai Motorcars: Major Tokyo taxi company operating km Taxi and limousine services with strong premium and corporate travel presence. Directly comparable in service mix, Tokyo operating geography, and corporate B2B ticket systems.
• Tokyo MK Taxi: Premium Tokyo taxi operator (MK Group) known for uniformed drivers, airport service, and corporate accounts. Comparable as a high-service Tokyo fleet operator with overlapping corporate and general-public demand.
• Hinomaru Limousine: Tokyo taxi and chartered limousine operator with strong airport, corporate, and tourism accounts. Comparable in service model (street hail + dispatch + corporate) and Tokyo-centric operating geography.
• Checker Cab (Yellow Cab): Established Tokyo taxi operator (Kokyo Kaiun group) with fleet operations, airport transfer, and corporate accounts. Closely comparable as a long-standing Tokyo fleet taxi company serving similar general public and corporate riders.
• Daiwa Motor Transportation: Fellow member of the four-company Yamato Group (alongside Shoto Jidousya), operating Tokyo taxi service with shared ticket and dispatch networks. Directly comparable as a same-group Tokyo fleet operator.
• Nihon Kotsu: One of the largest Tokyo taxi operators with a premium fleet, strong corporate accounts, and proprietary JapanTaxi (now GO) app integration. Directly comparable as a Tokyo fleet operator serving overlapping general-public, corporate, and app-hail riders.

Emerging players

• S.RIDE (株式会社Mobility Technologies): Premium Tokyo-focused taxi-hail app with cashless S.RIDE WALLET payment that Shoto Jidousya is integrated into. Comparable as a directly integrated platform rather than a direct competitor, but represents the channel through which Shoto serves app-based riders.

Broad incumbents

• GO (JapanTaxi/Mobility Technologies): Japan's largest taxi-hail app, formed from the merger of JapanTaxi, MOV, and Taxi App. Comparable as the dominant dispatch/aggregator platform that Shoto's S.RIDE integration competes against; not a fleet operator but a direct channel competitor for app-hail demand.
• Uber Taxi Japan: App-based taxi aggregator operating in Japan that partners with licensed taxi fleets including in Tokyo. Comparable as a competing dispatch channel that diverts street-hail and dispatch demand from traditional Tokyo fleet operators.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOTO JIDOUSYA