The Geffrye Museum Trust

What The Geffrye Museum Trust does

The Geffrye Museum Trust is a registered charity (Charity No. 803052; Company No. 2476642) that operates the Museum of the Home, a free public museum located at 136 Kingsland Road, Hoxton, East London. Established in 1914 and rebranded from the Geffrye Museum following a major redevelopment that began in 2019, the institution explores the history and meaning of home across four centuries through its permanent 'Rooms Through Time' exhibition, rotating temporary exhibitions (e.g., 'Echoing Whispers: Treasury of Vietnamese Folk Tales'), and guided tours of restored 18th-century almshouse dwellings (Almshouse 14). It serves general visitors, families, school and educational groups, and East and Southeast Asian (ESEA) communities, with supplementary visitor amenities including gardens (including a Discovery Garden) and a Collections Library.

The museum employs 51–100 staff and generates revenue across four streams: voluntary donations from visitors and supporters, venue hire for private events, retail merchandise sold via a physical shop and the global e-commerce site shop.museumofthehome.org.uk, and a Patron recurring-giving programme. Entry is free with no booking required, and the museum is open Tuesday to Sunday and Bank Holiday Mondays. Distribution is omnichannel but London-centric: walk-in physical visits, school and group bookings, direct venue hire sales, and online retail. Marketing relies on content (website articles, news and stories), social media, exhibitions, community and educational programmes, and earned media via press releases.

Commercially, the trust is positioned as a mission-driven non-profit rather than a venture-backed enterprise — there are no funding rounds, investors, or capital raises disclosed, no acquisitions beyond the joint Tate acquisition of a Rebecca Solomon painting, and no proprietary technology platforms. Its strategic posture is characterised by curatorial partnerships (Tate, Selvedge Magazine, Major Books, photographers Kenneth Lam and Hallie Aduke), community-led audience development, and incremental programming expansion rather than geographic or product-line scaling.

Name

The Geffrye Museum Trust

Legal name

The Geffrye Museum Trust

Website

https://geffrye-museum.org.uk

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

The Geffrye Museum Trust operates the Museum of the Home, a free public museum in Hoxton, London exploring four centuries of domestic life through permanent and temporary exhibitions, educational programmes, and community engagement with general visitors, schools, families, and ESEA communities.

Ownership category

akta.pro rank

Product category

Cultural Museum Services

NAICS

Museums (712110)

akta.pro primary industry

Art Museums (THAJADAA)

Keywords

• Museum exhibitions
• Cultural heritage preservation
• Public museum services
• Historical collections
• Community arts programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Support: As a registered charity (No. 803052), the museum relies on donations from visitors and supporters. The museum explicitly states 'your support is large or small plays a crucial role' indicating a broad donor base strategy.
2. Venue Hire: The museum offers venue hire services for events, providing a revenue stream from private bookings of museum spaces.
3. Retail Shop: The museum operates a shop selling merchandise, with online purchasing available through shop.museumofthehome.org.uk.
4. Patron Programme: The museum offers a 'Become a Patron' programme suggesting a membership or patron giving scheme.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Trust operates the Museum of the Home, a free-admission public museum presenting period rooms that trace the history of English domestic interiors from 1600 to the present, housed in a restored 18th-century almshouse in Hoxton, London. It supplements this core exhibition offer with temporary exhibitions (e.g., Echoing Whispers), guided tours (Almshouse 14), community and education programmes, a museum shop, and venue hire for private and corporate events.

Product overview

Museum of the Home operates as a single unified offering—a free public museum in London—organized around several interconnected programs: its permanent 'Rooms Through Time' exhibition documenting four centuries of domestic life, rotating temporary exhibitions such as 'Echoing Whispers' and 'London Textile Month,' guided tours of the historic Almshouse 14, access to its Collections and Collections Library, and visitor amenities including Gardens and Venue Hire for private events. The museum also supports educational outreach through Schools programs and community engagement via ESEA (East and Southeast Asian) communities initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum of the Home (museum visit and permanent period rooms display)

Quantifiable outcome

• Positive visitor feedback with multiple 5-star reviews praising the museum as 'one of the best museums in London'

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Selvedge MagazineminorStrategic or Co-development Partner · 1 September 2026Collaborative programme for London Textile Month, celebrating the role of textiles in domestic life - past, present, and future.
• Major BooksminorGTM or Marketing Partner · 13 June 2026Publisher presenting 'Echoing Whispers: Treasury of Vietnamese Folk Tales' exhibition featuring Vietnamese lacquer-inspired paintings.
• TatecoreStrategic or Co-development PartnerMuseum of the Home and Tate jointly acquired Rebecca Solomon's painting 'A Young Teacher', representing a significant cultural partnership between two major UK art institutions.
• Kenneth LamminorStrategic or Co-development PartnerHong Kong and London-based photographer commissioned for 'Still Living' photography series based on the museum's historical collections.
• Hallie AdukeminorStrategic or Co-development PartnerArtist collaboration for Discovery Garden programming, creating summer night events and fan dancing workshops.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Horniman Museum and Gardens: South London museum with ethnographic, musical instrument, and natural history collections plus extensive gardens. Comparable as an independent charitable museum combining historic collections, themed galleries, gardens, and educational programming for families and schools.
• Foundling Museum: Independent London museum telling the history of the Foundling Hospital and Britain's first public art gallery. Comparable in scale (small independent museum), operating model (charitable trust, paid venue hire, community programming), and visitor experience (intimate heritage site in central London).
• Sir John Soane's Museum: Historic house museum in central London preserving the home and collection of architect Sir John Soane. Comparable as a small-to-mid-sized London heritage site offering intimate tours of historic domestic interiors with educational programming.
• Florence Nightingale Museum: Small London charitable museum dedicated to a specific historical figure and theme. Comparable in scale, charity-based funding model, venue hire revenue, and single-site visitor operation, though focused on biography rather than domestic life.
• Design Museum: London museum focused on contemporary and historic design, including domestic design, furniture, and everyday objects. Directly comparable in addressing the design and material culture of the home, with a similar educational programming and exhibition-led model.
• Victoria and Albert Museum (V&A): London museum dedicated to decorative arts, design, and the history of material culture. Closely comparable to Museum of the Home in its focus on domestic objects, interiors, and the cultural history of everyday life, though operating at significantly larger scale with multiple sites.
• Chelsea Physic Garden: Historic London garden and cultural institution with charitable status, paid entry, educational programming, and venue hire. Comparable as a small-to-mid-sized heritage site offering gardens, community programming, and private event revenue streams in London.

Broad incumbents

• Museum of London: London's primary social and urban history museum (soon to relocate as London Museum). Comparable in covering London's domestic and social history, but operating at significantly larger scale with broader thematic scope beyond the home.
• Tate Britain: Major UK art institution with which Museum of the Home has a partnership (joint acquisition of Rebecca Solomon's painting). Comparable as a London heritage and art institution with charitable status, though operating at significantly larger scale with national and international reach.

Others

• The Geffrye Museum Trust (predecessor brand): The former brand identity of the same institution before its 2019-2020s rebrand to Museum of the Home. Included as a self-reference for context on the institution's heritage and curatorial evolution rather than as a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/museumofthehome
• YouTubeyoutube.com/channel/UCw5oXa1hqKlKN1Dg0kXPtUQ
• Facebookfacebook.com/museumofthehome
• LinkedInlinkedin.com/company/museumofthehome
• Instagraminstagram.com/museumofthehome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Geffrye Museum Trust