Swifty Global

What Swifty Global does

Swifty Global is a UK-based private sports betting and casino technology company founded in 2021 with a headcount of 1-10 employees, headquartered in Covent Garden. It operates a multi-brand online gambling platform comprising three product lines: Swifty Sports & Casino, a B2C sportsbook and casino offering pre-match and in-play wagering on horse racing, football, baseball, boxing and other sports with competitive odds; Swifty Platform, a B2B white-label and technology licensing solution providing sportsbook and casino aggregation to established operators and new entrants; and Swifty Predictions, a live micro-betting module that allows users to swipe to predict specific in-game moments during sports events. The platform covers 1,000+ daily sporting events and aggregates 2,000+ casino games including slots and table games, and operates under licenses in 4 jurisdictions.

The underlying technology stack is a multi-tenant online gambling platform integrating sportsbook feeds, live odds engines, in-play betting infrastructure, a casino game aggregator, and a mobile-first swipe-based prediction interface. Distribution is executed through three dedicated branded domains (swiftysports.ie, swiftytechnologies.com, swiftypredictions.co.uk) with marketing supported by content/news publishing and email newsletter capture. The company reports no disclosed revenue, no external funding rounds, no named customers, and no management team in the available source material, leaving ownership and financial structure as material data gaps.

Swifty Global monetizes through transaction-fee economics: it earns a margin or commission on winning sportsbook wagers, captures house edge on casino games, and generates revenue from live micro-betting predictions. Its GTM motion is direct-to-consumer for its sportsbook and predictions brands, and OEM/white-label for its platform brand, serving both individual bettors and gaming operators. Public pricing is not disclosed, and no customer logos or enterprise contracts are documented in the source.

Name

Swifty Global

Website

https://swifty.global

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Swifty Global is a UK-based sports betting and casino technology company operating a multi-brand platform covering 1,000+ daily sports events and 2,000+ casino games under licenses in 4 jurisdictions, serving both individual bettors and gaming operators.

Ownership category

akta.pro rank

Product category

Online Sports Betting and iGaming

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

In-Play (Live) Betting Exchanges (MPAEAIAD), Betting Exchange White-Label & Platform Providers (MPAEAIAH)

Keywords

• Online sports betting
• Casino gaming platform
• Sportsbook technology
• Live betting platform
• Igaming solutions

Headquarters

HQ city

Covent Garden

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Sports Betting Wagers: Revenue generated from customers placing bets on sporting events. The company takes a commission or margin on winning bets across pre-match and in-play betting markets.
2. Casino Gaming: Revenue from casino games including slots and table games. Income derived from house edge built into casino game mechanics.
3. Live Micro-Betting (Predictions): Revenue from in-game micro-betting predictions where users bet on specific moments during live sports events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Swifty Global runs an online sports betting and casino gaming business built around three named products. Swifty Sports & Casino is a consumer-facing online sportsbook and casino where users place pre-match and in-play bets on sports including horse racing, football, baseball, boxing and rugby, and play slots and table games. Swifty Platform is a B2B global betting solution (sportsbook plus casino) offered to established operators and new entrants via white-label and technology licensing. Swifty Predictions is a live, mobile-friendly micro-betting product that lets users swipe to bet on discrete moments (goals, sets, game-winning plays) during live sports events.

Product overview

Swifty Global operates as a multi-product sports betting and gambling company with a platform-plus-products architecture. The core offering consists of Swifty Platform as the foundational technology solution for operators, supported by Swifty Sports & Casino as the consumer-facing gambling product, and Swifty Predictions as a differentiated in-game micro-betting module. The platform provides betting on 1,000+ daily events and access to 2,000+ casino games, licensed in 4 jurisdictions.

Differentiator

Problem solved

Functional benefit

Brands

• Swifty Sports & Casino: Online gambling platform allowing users to browse and place pre-match and in-play bets on sports including horses, football, baseball, boxing, and more.
• Swifty Platform
• Swifty Predictions

Products and services

• Swifty Sports & Casino

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Kindred Group: Kindred operates Unibet and other multi-jurisdiction sportsbook and casino brands across Europe. Comparable to Swifty as a multi-jurisdiction licensed online operator with sportsbook, in-play, and casino offerings.
• Entain: Entain operates multiple online sportsbook and casino brands (BetMGM, Ladbrokes, Coral) and a B2B platform (Entain Platform). Comparable to Swifty's multi-brand consumer + B2B platform structure, with a much larger global footprint.
• Flutter Entertainment: Flutter owns major consumer sportsbook and casino brands (FanDuel, Paddy Power, Betfair) and operates an enterprise-scale B2B platform (Flutter Edge). Comparable to Swifty as a multi-brand, multi-jurisdiction sportsbook/casino operator with a B2B platform offering.

Direct peers

• DraftKings: DraftKings operates a leading online sportsbook and casino in North America with strong live/in-play betting products. It is directly comparable to Swifty Sports & Casino and a relevant peer for evaluating the trajectory of an integrated sportsbook + casino consumer brand.
• FanDuel: FanDuel is a leading US online sportsbook and casino brand under Flutter. Directly comparable to Swifty Sports & Casino on the consumer side, particularly as a reference point for live and in-play betting UX investments.
• Bet365: Bet365 is one of the largest online sportsbook and casino operators globally, offering pre-match, in-play, and casino products. It is the clearest direct competitor to Swifty Sports & Casino on the consumer side and the standard against which any sportsbook platform is measured on the B2B side.
• Betway Group: Betway is a multi-jurisdiction online sportsbook and casino operator with global brand presence. Directly comparable to Swifty Sports & Casino as a multi-licensed online sportsbook targeting similar consumer segments.
• Kambi Group: Kambi is a pure-play B2B sportsbook platform provider supplying odds, trading, and technology to operators globally. Highly comparable to Swifty Platform on the B2B side and a benchmark for what a successful B2B sportsbook technology business looks like.

Emerging players

• Evolution AB: Evolution is the dominant B2B provider of live casino and slot content to operators worldwide. Comparable to the content layer within Swifty Platform and relevant for assessing the content aggregation strategy underpinning Swifty's 2,000+ game library.
• Pragmatic Play: Pragmatic Play is a leading B2B provider of slots, live casino, and sportsbook content to operators. Comparable to the content and sportsbook platform component of Swifty's offering, and a relevant peer for the B2B go-to-market motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SwiftyGlobal
• LinkedInlinkedin.com/company/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swifty Global