Mace Security International

What Mace Security International does

Mace Security International, Inc. is a publicly traded (OTCQX: MACE), Cleveland, Ohio-based consumer products company that manufactures and distributes non-lethal personal safety and security products. Its portfolio spans four core categories — pepper sprays and gels (including the differentiated Pepper Gel®, Magnum 3/4/9 trigger-handle variants), personal alarms (130 dB keychain units), stun devices (ergonomic, compact, and tactical flashlight-stun combinations), and non-lethal guns (Pepper Spray Gun 2.0 with OC and water-trainer cartridges) — plus specialized outdoor-safety lines such as Guard Alaska® bear deterrent (20% OC, 40 ft fogger range) and Muzzle® dog deterrent. Core technical assets include oleoresin capsicum (OC) formulations at 10% (consumer/police-grade) and 20% (wildlife) strengths, UV marking dye for suspect identification, a flip-top safety cap, and a proprietary HPLCx2 double-verification protocol for batch-to-batch heat and pungency consistency, with a 4-year product shelf life and 12-month warranty.

The company commercializes primarily through a direct-to-consumer e-commerce storefront on mace.com (Shopify-powered), supplemented by placement in major retail chains and an Authorized Reseller / Authentic Product Seal network in jurisdictions that restrict direct shipment of pepper spray (NY, MA, DC, and others). Pricing is unit-based, with SKUs spanning roughly $7.99 (practice cartridges / compact sprays) to $59.99 (bear spray 2-packs), and multi-pack bundles positioned at $11.99-$15.99 to drive volume. Customer segments are horizontal and skewed to individual consumers, with secondary use-case segments in outdoor enthusiasts (hikers, campers, hunters) and law enforcement/security professionals seeking professional-grade product. Brand-awareness is amplified via press coverage in USA Today, New York Post, Crain's, Reuters, Chicago Tribune, and Outdoors.com, and through organic social presence on Instagram, Facebook, YouTube, X/Twitter, and TikTok.

Mace® claims originator status in the category — having invented the underlying chemical compound in 1965, evolved it into pepper spray in the 1980s, and pioneered pepper gel in 2004 — to the point that 'Mace' is used generically to denote pepper spray. The company operates a portfolio of ten registered trademarks (MACE®, GUARD ALASKA®, MTS®, MUZZLE®, NIGHT DEFENDER®, PEPPER GEL®, PEPPER MACE®, TAKE DOWN®, TG GUARD®, TORNADO®) across many countries, and has executed multiple bolt-on acquisitions historically (Wash Depot Holdings 2000, The Command Center Inc. 2011, Vigilant Personal Protection 2017). It currently operates with 101-250 employees under dual leadership of John McCann (CEO & President) and Sanjay Singh (Chairman & CEO); revenue is not publicly disclosed in the source material.

Name

Mace Security International

Legal name

Mace Security International, Inc.

Website

https://mace.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Mace Security International, Inc. is a Cleveland, Ohio-based, publicly traded (OTCQX: MACE) consumer products company that designs, manufactures, and distributes non-lethal self-defense products — pepper sprays and gels, stun devices, personal alarms, non-lethal guns, and wildlife deterrents — sold direct-to-consumer via mace.com and through major retailers, serving individual consumers, outdoor enthusiasts, and law enforcement.

Ownership category

akta.pro rank

Product category

Personal Safety and Self-Defense Products

NAICS

Surface Active Agent Manufacturing (325613)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

akta.pro secondary industry

Repellents & Surface Treatments (Gels, Sprays, Coatings) (HSAMAGAK)

Keywords

• Pepper spray products
• Personal safety devices
• Self defense equipment
• Stun guns
• Wildlife deterrent spray

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Product Sales: One-time purchase sales of physical self-defense products including pepper sprays, pepper gels, bear sprays, stun guns, personal alarms, and pepper guns with their associated cartridges and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mace Security International manufactures and sells non-lethal personal safety hardware products, including pepper sprays (compact keychain models, police-strength formulas with UV dye, multi-packs), pepper gels (Magnum 3, 4, and 9 variants), bear deterrent sprays under the Guard Alaska sub-brand, dog deterrent sprays under the Muzzle sub-brand, 130-decibel personal alarms, non-lethal pepper guns with replaceable cartridges, and stun devices (compact, ergonomic, and tactical models with LED flashlights). Products are sold primarily through the company's own e-commerce site and major retailers, with made-in-USA manufacturing and HPLCx2 batch testing for formulation consistency.

Product overview

Mace Security International offers a comprehensive portfolio of non-lethal self-defense and personal safety products organized across four core product lines: (1) Pepper Sprays and Gels including compact hard case sprays, police-strength formulas with UV dye, and Magnum pepper gel variants ranging from Magnum 3 to Magnum 9; (2) Personal Alarms featuring keychain-mounted 130-decibel safety alarms; (3) Stun Devices encompassing compact flashlight stun guns, tactical multi-mode units, and ergonomic models with LED, available as standalone units or in combination packages with pepper spray; and (4) Non-Lethal Guns including the Pepper Spray Gun 2.0 with OC and training cartridges. The company also produces specialized outdoor safety products including Guard Alaska Bear Deterrent Spray with 20% OC formula and dog muzzle deterrent sprays. All products carry a 12-month warranty, feature up to 4-year shelf life, and are manufactured in the USA with HPLC-tested formulations for quality consistency. The brand pioneered pepper spray technology in the 1960s and continues as the industry standard, with products available directly through Mace.com and major retailers.

Differentiator

Problem solved

Functional benefit

Brands

• GUARD ALASKA®: Bear deterrent spray sub-brand for outdoor safety and wildlife encounters.
• MUZZLE®
• NIGHT DEFENDER®
• PEPPER GEL®

Products and services

• Mace Flip Top Compact Hard Case Pepper Spray Compact pepper spray with hard case housing, flip-top safety cap, keychain clasp, and 10% OC formula delivering up to 12 feet of range for everyday personal self-defense.
• Mace Guard Alaska Bear Deterrent Spray Wildlife-safe bear deterrent spray with 20% OC formula, fogger pattern covering up to 40 feet, finger-loop handle, and heavy-duty nylon holster for outdoor safety during hiking, camping, and hunting.
• Mace Pepper Spray 2-Pack and 3-Pack (Police Strength OC with UV Dye) Multi-pack pepper spray bundles with 10% police-strength OC formula and UV marking dye for suspect identification, available in various color combinations with flip-top safety caps.
• Mace Flip Top Muzzle Dog Deterrent Spray Dog deterrent pepper spray designed for canine encounters, sold in single and 2-pack configurations under the Muzzle sub-brand.
• Mace Personal Safety Alarm with Keychain Keychain-mounted personal alarm emitting 130 decibels to draw attention and deter attackers, available in black and pink colors.
• Mace Pepper Spray Gun 2.0 Non-lethal pepper spray gun with replaceable OC and water-training cartridges, LED sighting, and nylon holster, marketed for home and vehicle defense at extended range.
• Mace Stun Device Family (Ergo with LED, Compact Flashlight, and Tactical models) Stun guns available in ergonomic, compact-flashlight, and tactical multi-mode variants with built-in LEDs, offered as standalone units or in combination packages paired with pepper spray and personal alarms for layered self-defense.
• Mace 3-in-1 Flip Top Police Model Pepper Spray Police-grade triple-action pepper spray combining OC pepper, CN tear gas, and UV dye for maximum deterrent effect and post-deployment suspect identification.
• Mace Magnum Pepper Gel Line (Magnum 3, Magnum 4, Magnum 9 Trigger Handle) Pepper gel formulas with enhanced viscosity for reduced wind drift and lower HVAC spread, available in 2-pack and 3-pack options and in progressively stronger variants including Magnum 3 flip-top, Magnum 4 higher-strength, and Magnum 9 trigger-handle maximum-coverage gel for home defense.
• Mace Pocket Size and Triple Action Personal Pepper Spray Smallest-sized pepper spray variants designed for keychain everyday carry, including the pocket-size unit and the triple-action (pepper spray plus tear gas plus UV dye) personal model for enhanced threat deterrence.
• Mace Brand Authentic Product Seal Program Quality assurance seal program guaranteeing authentic Mace Brand products with thoughtful engineering and responsible production standards, used at major retail channels to distinguish genuine Mace products from counterfeits.

Quantifiable outcome

• Attacker incapacitated for 20-30 minutes after direct spray contact
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Counter Assault: Counter Assault is a direct competitor in the bear spray segment, selling comparable 2% capsaicinoid bear sprays into outdoor retail channels. Directly comparable to Mace's Guard Alaska product on formulation, customer (outdoor enthusiasts), and channel.
• POM Industries: POM is a leading direct competitor in the pepper spray category with comparable OC formulations and a strong law enforcement channel presence. Closely overlaps Mace on product technology, customer segments (LE and consumers), and price points.
• UDAP Industries: UDAP competes directly with Mace's Guard Alaska line in bear spray, with similar OC concentrations and EPA-registered wildlife formulations. Comparable in the outdoor/wildlife deterrent segment, channels (sporting goods/outdoor retail), and customer use case.
• Streetwise Security Products: Streetwise is a direct competitor offering pepper sprays, personal alarms, stun guns, and tasers through e-commerce channels. Comparable product mix, customer (individual consumer), and distribution (DTC + marketplace).
• Vipertek (Viper Products): Vipertek is a direct competitor in the civilian stun gun category, selling comparable compact stun batons and flashlight-stun combinations through online marketplaces. Directly overlaps Mace's stun devices product line on customer use case and price band.
• Sabre Security Equipment Corporation: Sabre is the largest direct competitor to Mace in civilian pepper spray, offering consumer sprays, bear spray, gels, and personal alarms through mass retail and DTC. Highly comparable in product mix, channel strategy (mass + DTC), and customer segments.

Broad incumbents

• Axon Enterprise (TASER): Axon is the broad incumbent in conducted energy weapons and broader law enforcement/public safety technology, with TASER consumer products competing in Mace's stun device category. Overlaps in non-lethal defense technology and law enforcement customers, but operates at vastly larger scale across a much broader portfolio.
• Safariland: Safariland is a broad incumbent in law enforcement and personal defense equipment, including OC sprays, holsters, and restraints. Comparable to Mace's law enforcement customer segment and product category, but operates at much greater scale and product breadth.
• Kimber (personal defense): Kimber is a broader personal defense / firearms incumbent with adjacent personal safety products and similar consumer/self-defense branding. Less direct on sprays but overlaps the personal defense customer and retail channel.

Emerging players

• Guardline Security: Guardline is a direct-to-consumer specialist in personal safety alarms, overlapping Mace's keychain personal alarm line. Comparable product category and customer (individuals seeking personal safety tools), but with narrower scope and digital-native brand.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/macebrand
• YouTubeyoutube.com/user/MaceBrand
• Facebookfacebook.com/macebrand
• Instagraminstagram.com/macebrand
• TikToktiktok.com/@macebrand
• LinkedInlinkedin.com/company/mace-security-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mace Security International