ADVP

What ADVP does

ADVP (Association of Digital Verification Professionals, also referred to as the Association of Document Verification Professionals) is a UK-based industry association founded in 2018 and headquartered in Alton. It represents businesses and professionals engaged in electronic validation of identity documents, serving as the collective industry voice for certified Digital Verification Service (DVS) providers operating under the UK's digital identity infrastructure.

The association's core focus is advocacy for and coordination around the DVS Trust Framework and the broader Digital Identity and Attribute Trust Framework (DIATF). The DVS Trust Framework has been used for over 2 billion verifications, positioning ADVP at the center of the UK's certified digital identity ecosystem. ADVP engages with UK government bodies to shape digital identity policy and has publicly advocated against replacement of the DIATF with a government-controlled model, favoring continued private sector involvement through certified providers. The organization participates in public debates, podcast appearances (e.g., Biometric Update Podcast), and industry discussions on digital identity governance.

ADVP operates as a non-commercial professional membership organization rather than a product vendor, with 11-50 employees and no disclosed product suite, pricing model, or revenue. Its chair is David Crack, with Tony Machin serving as chairman and Colum Lyons as vice chairman according to the association's website. There is no disclosed funding, parent company, or ownership structure, consistent with a member-governed professional association.

Name

ADVP

Legal name

Association of Digital Verification Professionals (ADVP)

Website

https://advp.org.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ADVP is a UK industry association representing certified digital verification service providers, advocating for the DVS Trust Framework and DIATF in UK digital identity policy.

Ownership category

akta.pro rank

Product category

Digital Identity Advocacy

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)

akta.pro secondary industries

Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN), Identity Verification (IDV) & Document Verification (FSAMALAE)

Keywords

• Digital identity verification
• Identity verification standards
• DVS trust framework
• Digital identity advocacy
• Document verification services

Headquarters

HQ city

Alton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

ADVP is a UK industry association that represents businesses engaged in the electronic validation of identity documents and digital verification services. It acts as the collective voice for certified Digital Verification Service (DVS) providers, advocating for the adoption of the DVS Trust Framework and the Digital Identity and Attributes Trust Framework (DIATF) in engagement with UK regulators such as DSIT and the Home Office.

Product overview

ADVP (Association of Document Verification Professionals / Association of Digital Verification Professionals) is an industry association that advocates for digital identity verification standards in the UK. It does not appear to offer a specific commercial product; rather, it serves as a professional body supporting the Digital Verification Service (DVS) Trust Framework and the Digital Identity and Attribute Trust Framework (DIATF). The organization focuses on policy advocacy, industry governance, and promoting certified DVS providers rather than developing or selling a distinct software product.

Differentiator

Problem solved

Functional benefit

Products and services

• ADVP Membership and Industry Representation
• UK Government Policy Advocacy on Digital Identity

Quantifiable outcome

• Over 2 billion verifications facilitated through the DVS Trust Framework

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NO2IDminorOthersNO2ID is a campaign organization that opposes centralized identity schemes. ADVP chair David Crack engaged in a public debate with NO2ID national coordinator Phil Booth on the UK's Digital Verification Service trust framework, representing opposing perspectives on digital identity systems - ADVP supporting certified provider networks while NO2ID contends centralized systems create systemic risks to democracy and human rights.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• IDPro: IDPro is the global professional association for the digital identity industry, with a similar membership-and-advocacy model to ADVP. It serves practitioners and organizations working in identity, authentication, and verification — overlapping directly with ADVP's remit, although IDPro operates globally rather than UK-specific.
• FIDO Alliance: FIDO Alliance is an industry consortium developing open authentication standards that underpin digital identity verification flows. It is a comparable industry-body model and addresses adjacent technical standards relied on by ADVP's DVS provider members.
• Kantara Initiative: Kantara Initiative is an industry organization developing trust frameworks and identity assurance specifications. Like ADVP, it works on identity verification assurance frameworks and is structured as a member-driven standards and advocacy body.
• Open Identity Exchange (OIX): OIX is a UK-based non-profit industry body focused on digital identity trust frameworks and cross-sector identity interoperability. Like ADVP, it operates as an industry association rather than a commercial vendor, and it engages directly with UK and international policymakers on identity standards — making it the closest comparable peer.
• Secure Identity Alliance: Secure Identity Alliance is an industry body focused on identity and authentication technologies, with active government engagement on digital identity policy. Its remit around government-facing identity programs closely parallels ADVP's UK policy advocacy role.

Regional players

• Better Identity Coalition: Better Identity Coalition is a US-focused industry group advocating for policy reforms that improve identity verification. It is comparable to ADVP in mission and structure but operates in a different jurisdiction, focusing on US federal digital identity policy.
• EEMA: EEMA is a European independent not-for-profit association focused on e-identity, e-business, and related trust services. It is comparable to ADVP as a membership body for identity professionals, but with a broader European rather than UK-specific remit.

Broad incumbents

• GSMA: GSMA represents mobile network operators globally and runs identity-related initiatives (such as mobile identity APIs). It is comparable as a large industry association engaging on digital identity at the infrastructure level, though its scope extends well beyond ADVP's narrow document/digital verification focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/association-of-document-validation-professionals

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ADVP