What Profilgroup does

Profilgroup is a Greek full-service communication and advertising agency headquartered in Thessaloniki (Ippodromiou 14, Pefka) with a regional office in Athens (Leof. Mesogeion 381, Ag. Paraskevi), operating in the Greek domestic market for 22 years. The firm delivers four integrated core service lines — marketing and advertising campaigns, branding and corporate identity, event/congress organization, and exhibition stand design and construction — to enterprise clients including large industrial companies, service businesses, federations, and medical/healthcare organizations. Operations are organized around two branded sub-divisions, Profil Congress (congress.profilgroup.gr) for conferences and corporate events and Profilexpo (profilexpo.gr) for exhibition stand design and construction, plus a referenced related entity Econ3.

The core technology stack is the agency's own integrated creative and production capability: strategic marketing planning, copywriting, graphic production, and media analysis for the marketing line; logo/tagline development and brand assessment for branding; end-to-end congress organization with audiovisual production for events; and combined booth design/decorating and physical stand construction for exhibitions. No proprietary software products, AI/ML systems, APIs, or data platforms are disclosed. Distribution is delivered direct to enterprise clients through field sales and direct engagement — no digital self-serve channel, no app, no published pricing — supported by a website portfolio, social media event promotion, and the Profil Congress/Profilexpo event/exhibition channels that function as both service delivery and marketing demonstration.

The business model is project- and retainer-based B2B professional services across the four lines. The named customer base of approximately 42 logos spans Energy (Avant Guard, Jaguar Energy Drink, Mechano Solar, Era Energy), Automotive (Jaguar, Yamaha, Drive), Agriculture (Agripro, Hellagro, Gaiasense), Logistics (DHL), Automotive Rental (Europcar), Retail (Jumbo), Healthcare (Neodent, Dentaline, Dentinor), Media (GSB), Technology (Neuropublic, Novatec, Matrix, Nexion), Manufacturing (Lami, Ideco, Ingcotools), Tourism (Melitours), Food & Beverage (Alma, Panini), Pharmaceutical (Mentor), Construction (Newplan), and various smaller Greek firms. A core team of six professionals handles execution. The firm is privately held with no disclosed investors, funding rounds, or revenue figures.

Name

Profilgroup

Legal name

Profilgroup

Website

https://profilgroup.gr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Profilgroup is a Greek full-service communication and advertising agency operating for 22 years from Thessaloniki and Athens, providing marketing, branding, event/congress management, and exhibition stand design to enterprise clients across diverse industries in the domestic Greek market.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

akta.pro secondary industry

Speaker, Program & Abstract Management Services (THAHACAI)

Keywords

• Advertising services
• Branding services
• Event management
• Exhibition design
• Marketing campaigns

Headquarters

HQ city

Péfka

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing and Advertising Services: Strategic marketing planning, brand positioning, campaign development, copywriting, graphic design and production, and media analysis services provided to corporate clients on project or retainer basis.
2. Branding Services: Corporate identity development, logo and tagline creation, brand assessment, and communications integration for businesses seeking brand refresh or new identity.
3. Event Management Services: Congress organization, corporate presentations, product launches, press conferences, audiovisual material production, and event promotion through social networks.
4. Exhibition Services: Design and construction of exhibition stands and booths, combining both stand building and design/decorating capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Profilgroup is a Greek full-service communication firm offering integrated advertising and marketing campaigns, corporate branding, end-to-end event/congress organization, and exhibition stand design and construction. The firm combines strategy, creative design, copywriting, graphic production, and media planning under one provider, targeting enterprise clients in Greece across multiple industries.

Product overview

Profilgroup is a full-service communication and advertising agency with 22 years of experience, offering four integrated core service lines: Marketing/Advertising (interactive, social, and print campaigns with strategic planning and media analysis), Branding (corporate identity development including logo and tagline design), Events Organization (end-to-end congress and corporate event management), and Exhibition Stand Construction (combined design and building services). The company operates a specialized sub-brand, Profil Congress (congress.profilgroup.gr), dedicated to conference and event management services.

Differentiator

Problem solved

Functional benefit

Brands

• Profil Congress: Specialized congress and corporate event organization services
• Profilexpo
• Econ3

Products and services

• Marketing/Advertising Services Full-service advertising agency offering interactive, social, and print campaigns, outdoor advertising, and marketing strategy including brand positioning, concept development, copywriting, graphic production, and media analysis for corporate clients.
• Branding Services Corporate identity development including logo design, tagline development, brand assessment, and corporate identity standards with communications integration for businesses seeking brand refresh or new identity.
• Events Organization Services End-to-end conference and event management from initial concept to financial and quality reporting, including corporate presentations, product launches, press conferences, audiovisual material production, and event promotion through social networks.
• Exhibition Stand Design and Construction Design and construction of exhibition stands and booths combining booth building and design/decorating services under one provider for effective visual communication at trade shows and exhibitions.
• Profil Congress Specialized congress and corporate event management sub-brand handling conferences ranging from business dinners to international conferences, press interviews, and social media promotion.

Quantifiable outcome

• 427 smiling/satisfied clients
• +2 more outcomes

Named customers43 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Profil CongresscoreOthersInternal division specializing in congress and conference organization services. Operates as dedicated brand (congress.profilgroup.gr) providing comprehensive event management from initial concept through financial and quality reporting.
• ProfilexpocoreOthersDedicated exhibition stand design and construction brand. Provides both stand building and design/decorating capabilities as combined service offering.
• Econ3minorOthersRelated website referenced as part of the Profilgroup ecosystem. Nature of relationship not explicitly defined.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Adel Saatchi & Saatchi Greece: Greek office of Saatchi & Saatchi (Publicis) offering advertising and branding services. Direct competitor in the Greek creative agency market with similar mid-to-large enterprise client focus.
• Bold Ogilvy & Mather Greece: Greek office of the Ogilvy network (WPP) offering advertising, branding, digital, and event services to enterprise clients. Closest direct competitor with similar full-service agency positioning but with global network backing.
• Publicis Greece: Greek office of Publicis Groupe offering advertising, digital, and PR services. Competitor for the same Greek enterprise clients with network scale advantages.
• MullenLowe Athens: Greek office of MullenLowe Global offering advertising, branding, and creative communication services. Comparable full-service agency targeting Greek enterprise clients.
• Frank & Fame: Independent Greek creative agency focused on advertising, branding, and integrated communications. Similar size and structure to Profilgroup as an independent Greek full-service communication firm.
• McCann Athens (McCann Worldgroup): Greek office of McCann Worldgroup offering creative advertising, branding, and event management services. Comparable full-service agency competing for the same enterprise accounts in Greece.
• BBDO Greece: Greek office of BBDO Worldwide (Omnicom) offering advertising and communications services. Direct competitor in the Greek creative agency market with international network resources.
• ThinkBBDO (Think): Greek creative agency offering advertising, branding, and digital services to enterprise clients. Similar size and positioning as Profilgroup, competing for the same mid-market Greek brands.
• Dentsu Greece: Greek office of Dentsu International offering advertising, marketing, and event services. Comparable full-service agency competing for Greek enterprise marketing budgets.

Regional players

• Highlight Communications: Greek-focused communications and event management firm offering corporate event organization and marketing services. Comparable regional player in Greek event management and corporate communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/profilgroup_adv
• Facebookfacebook.com/profilgroup.adv
• LinkedInlinkedin.com/company/profilgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profilgroup