Arizona's Family

What Arizona's Family does

Arizona's Family is the local broadcast television brand for Gray Local Media, Inc., a subsidiary of publicly traded Gray Television, Inc. (NYSE: GTN). The company operates two over-the-air television stations in the Phoenix, Arizona designated market area: KTVK 3TV (an independent station) and KPHO CBS 5 (a CBS network affiliate). Programming spans local news, weather (under the First Alert Weather sub-brand), sports coverage of Arizona's major professional and college teams, and lifestyle content (Good Morning Arizona, Your Life Arizona, On Your Side investigative reporting). Distribution extends beyond the broadcast signal to a website (azfamily.com), live streaming, mobile applications for iOS and Android, Smart TV applications, and a portfolio of original podcasts covering Arizona-specific topics in news, politics, true crime, and sports. NextGen TV (ATSC 3.0) has been deployed across the broadcast platform.

The company generates revenue almost exclusively through advertising — split between on-air inventory (commercial spots, news and station sponsorships, integrated segments, product placement) and digital inventory (display ads, rich media, email marketing, audience targeting, and OTT streaming advertising). A dedicated Gray Digital Media Phoenix unit (gdmphoenix.com) supports the digital ad sales motion. The go-to-market is sales-led, targeting two primary customer segments: local and regional Phoenix-area businesses seeking geographic brand awareness, and national brands seeking DMA-specific reach. Pricing is quote-based, varies by time slot, program, and campaign duration, and is not publicly disclosed; enterprise relationships are anchored by a VP of Sales (Joe Brunnhuber). The station is not independently publicly traded, has 51–100 employees, and operates from a single Phoenix headquarters facility at 5555 N. 7th Ave.

Operationally, the company is positioned as a defensive broadcaster adapting to audience migration from linear to digital: its strategic emphasis is on extending inventory into OTT, mobile, podcasts, and NextGen TV while preserving its core dual-station broadcast franchise and decades-old local brand equity.

Name

Arizona's Family

Legal name

Gray Local Media, Inc.

Website

https://azfamily.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Independent Local TV Stations (MPABACAB), Local/Regional News Channels (MPABAIAD)

Keywords

• Broadcast television
• Local news
• Weather forecasting
• Digital advertising
• OTT streaming

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Television Advertising: Revenue from selling commercial airtime, news and station sponsorships, integrated segments, and product placement opportunities to local and regional businesses.
2. Digital Advertising: Revenue from digital advertising products including display ads, rich media, email marketing, audience targeting, and over-the-top (OTT) streaming advertising.
3. Programming Sponsorships: Sponsorship revenue from branded programming segments and content partnerships across news, weather, sports, and lifestyle programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Arizona's Family operates two Phoenix-market broadcast television stations (KTVK 3TV and KPHO CBS 5) delivering local news, weather, sports, and entertainment programming to viewers across the Phoenix metropolitan area and statewide Arizona. The stations complement on-air broadcasting with digital streaming, mobile/Smart TV apps, podcasts, and an azfamily.com website, while monetizing audiences through on-air and digital advertising sold to local, regional, and national advertisers.

Product overview

Arizona's Family (KTVK 3TV & KPHO CBS 5) is a Gray Television broadcast station network serving the Phoenix, Arizona metropolitan area. The offering consists of two over-the-air broadcast television stations (Channel 3 and Channel 5) delivering local news, sports, weather, and entertainment programming, supplemented by digital platforms including mobile and Smart TV applications for live streaming and on-demand content. Key products include the First Alert Weather service with radar and severe weather coverage, investigative journalism segment On Your Side, morning program Good Morning Arizona, lifestyle programming Your Life Arizona, a slate of podcasts covering true crime, politics, and sports, and NextGen TV (ATSC 3.0) broadcast technology.

Differentiator

Problem solved

Functional benefit

Brands

• First Alert Weather: Weather forecasting brand providing local weather alerts, radar, and forecasts for the Phoenix metropolitan area and Arizona.
• On Your Side

Products and services

• KTVK 3TV Independent broadcast television station on Channel 3 in Phoenix delivering local news, sports, weather, and entertainment programming to viewers across the Phoenix metropolitan area and statewide Arizona.
• KPHO CBS 5 CBS-affiliated broadcast television station on Channel 5 in Phoenix delivering local news, sports, weather, and entertainment programming along with CBS network primetime, sports, and national news content to Phoenix-area viewers.
• First Alert Weather

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Gray Television (Parent Company)coreOthersArizona's Family (KTVK 3TV and KPHO CBS 5) is owned and operated by Gray Television through its Gray Local Media subsidiary. Gray Television is a major U.S. broadcast company headquartered in Atlanta, GA, operating local television stations and digital assets across multiple markets.
• CBS NetworkcoreChannel Partner/ Reseller/ DistributorKPHO CBS 5 operates as a CBS affiliate, broadcasting CBS network programming to Phoenix viewers. This affiliation provides access to national CBS content including primetime programming, sports (NFL on CBS, NCAA Tournament), and news.
• Arizona State University Police DepartmentminorOthersASU Police Department works with Arizona's Family on news coverage of campus safety incidents and K-9 unit news. The station covers stories related to ASU PD including K-9 unit updates and campus incidents.
• American Red CrossminorOthersArizona's Family promotes Red Cross blood drives including the 'Donate in the Desert' campaign encouraging Arizona blood donations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tegna Inc. Large U.S. broadcast group operating local TV stations and digital platforms across dozens of markets, including KPNX in Phoenix. Comparable multi-station owner with similar ad sales and news-gathering model.
• Nexstar Media Group: Largest U.S. television broadcast operator, running major-network affiliates and CW/MyNetworkTV stations plus a growing digital business. Comparable in scale, ad sales approach, and multi-market local broadcasting model.
• Sinclair Broadcast Group: One of the largest U.S. broadcast group operators, with extensive local news, sports, and digital ad inventory. Comparable multi-station local broadcast and digital business.
• Gray Television, Inc. Parent company of Arizona's Family and a major U.S. broadcast group operating local TV and digital assets across ~100 markets. Comparable as a multi-station broadcast operator with overlapping business model.
• E.W. Scripps Company: Diversified broadcast and digital media company operating local TV stations (including KNXV 15 in Phoenix) and national networks. Operates a similar local-news-plus-digital content model.
• KPNX-TV / KTVK / KPHO Group-level Competitor Stations (e.g., CBS O&O KCBS, Los Angeles): CBS-owned-and-operated stations and other large-market CBS affiliates that compete for network compensation and national ad budgets. Comparable as network-affiliated local broadcast businesses within the CBS family.
• Hearst Television: Operates a national portfolio of local TV stations affiliated with major networks and provides news/digital content. Comparable local broadcast group with similar revenue mix of on-air and digital advertising.

Direct peers

• KSAZ 10 (FOX affiliate, Phoenix): FOX-owned affiliate in the Phoenix DMA and a direct local competitor for news, sports, and advertising revenue. Operated by Fox Television Stations.
• KPNX 12 News (NBC affiliate, Phoenix): Phoenix-market NBC affiliate and direct local competitor for news ratings, ad spend, and audience share in the same DMA. Operates as part of Tegna, Inc.
• KNXV 15 (ABC affiliate, Phoenix): ABC affiliate serving the same Phoenix DMA, competing head-to-head for local news viewers, sports rights, and advertiser budgets. Owned by E.W. Scripps Company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/azfamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona's Family