What EScooterNerds does

EScooterNerds is a London-based digital content platform founded in 2019 by Matt Trajkovski that produces editorial reviews, buyer's guides, and educational content about consumer electric scooters and electric bikes. It serves end consumers researching personal electric-vehicle purchases — ranging from first-time buyers seeking guidance to experienced enthusiasts evaluating performance, off-road, or long-range models — across geographies spanning the UK, US, Canada, and the EU. Its distribution footprint comprises a long-form blog (escooternerds.com), a YouTube channel, the Scooter Secrets email newsletter with 50,000+ subscribers, social properties on Facebook, Instagram, Pinterest, and Twitter, and two mobile applications distributed on iOS and Android.

The technical product surface centers on the website content library and two companion mobile apps: the Universal Scooter Helper App and the eBike Universal App. The Universal Scooter Helper App interoperates with manufacturer-provided apps such as Segway-Ninebot, adding 30+ complementary features including calculators, tools, guides, and checklists. The website also hosts interactive utilities such as an electric scooter comparison database/picker and online calculators for performance parameters. The company's underlying "technology" is editorial rather than algorithmic: a proprietary testing methodology that combines hands-on team evaluation with long-term owner interviews, which it positions as differentiated versus short-term, single-rider reviews. No proprietary artificial intelligence, machine-learning systems, or large-scale data infrastructure are described in source material.

The business model is affiliate-referral driven. EScooterNerds participates in the Amazon Services LLC Associates Program and operates affiliate relationships with scooter brands and retailers including Dualtron, Kaabo, Inokim, Apollo, Voromotors, FluidFreeRide, Hiboy, and TurboAnt. Revenue is generated when readers click referral links and complete qualifying purchases, supplemented by exclusive discount-code partnerships (notably with TurboAnt) and newsletter-based promotional deals. The company is privately held by its founder, operates with a small team (1-10 employees), and does not disclose funding, revenue, or financial metrics.

Name

EScooterNerds

Legal name

EScooterNerds

Website

https://escooternerds.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

EScooterNerds is a London-based content platform publishing reviews, buying guides, and mobile companion apps for consumer electric scooters and e-bikes. It monetizes primarily through affiliate commissions with brands including Dualtron, Apollo, Hiboy, and TurboAnt, supported by a 50,000+ subscriber newsletter.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: EScooterNerds participates in affiliate programs including the Amazon Services LLC Associates Program, earning advertising fees when readers purchase products through their referral links. The company recommends specific scooter retailers and products while earning commissions on qualifying purchases.
2. Newsletter Sponsorship/Referral: The 'Scooter Secrets' newsletter with 50,000+ subscribers generates revenue through exclusive discounts and promotions sent to subscribers, likely including affiliate commissions from featured brands.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EScooterNerds is a content and review platform that publishes in-depth electric scooter reviews, buyer's guides, comparison articles, tips, performance tests, legal guides, and gear recommendations for consumer scooter buyers. The company also offers companion mobile applications (Universal Scooter Helper App and eBike Universal App) and a weekly newsletter, monetizing all channels through affiliate referral commissions earned when readers purchase scooters from partner retailers.

Product overview

EScooterNerds is a comprehensive electric scooter content and review platform offering a unified portfolio of products and tools. The core offering is the EScooterNerds Website, which provides in-depth reviews, buyer's guides, and expert analysis of electric scooters. Supporting this are mobile companion apps including the Universal Scooter Helper App (for iOS and Android), designed to work alongside manufacturer apps like Segway-Ninebot to provide additional features. Additional tools include the Compare Electric Scooters database/picker tool and Electric Scooter Calculators. The platform also offers a Scooter Secrets Newsletter with over 50,000 subscribers. The business model primarily relies on affiliate marketing partnerships with scooter brands and retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• EScooterNerds Website The main content platform featuring electric scooter reviews, buyer's guides, performance articles, tips, legal guides, and gear recommendations, with affiliate links to recommended products and an integrated comparison database tool. Built for adult consumer scooter buyers seeking informed purchase guidance.
• Universal Scooter Helper App A mobile companion app designed to work alongside scooter manufacturer apps (particularly Segway-Ninebot), offering over 30 complementary features including resources, calculators, tools, guides, and checklists for electric scooter owners. Available on iOS and Android.
• eBike Universal App A companion app for electric bikes, similar to the Universal Scooter Helper App, providing complementary features for eBike owners.
• Scooter Secrets Newsletter A weekly email newsletter providing subscribers with exclusive discounts, tips, and scooter-related content, with over 50,000 subscribers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor.

• DualtronminorGTM or Marketing PartnerScooter brand listed as a partner on EScooterNerds homepage, with a visible logo in the 'OUR PARTNERS' section.
• KaabominorGTM or Marketing PartnerScooter brand listed as a partner on EScooterNerds homepage, with a visible logo in the 'OUR PARTNERS' section.
• InokimminorGTM or Marketing PartnerScooter brand listed as a partner on EScooterNerds homepage, with a visible logo in the 'OUR PARTNERS' section.
• Apollo ScootersminorGTM or Marketing PartnerScooter brand listed as a partner on EScooterNerds homepage, with a visible logo in the 'OUR PARTNERS' section.
• VoromotorsminorGTM or Marketing PartnerScooter retailer listed as a partner on EScooterNerds homepage, with a visible logo in the 'OUR PARTNERS' section. EScooterNerds provides discount codes for this retailer.
• FluidFreeRideminorGTM or Marketing PartnerScooter retailer listed as a partner on EScooterNerds homepage, with a visible logo in the 'OUR PARTNERS' section.
• HiboyminorGTM or Marketing PartnerScooter brand listed as a partner on EScooterNerds homepage, with a visible logo in the 'OUR PARTNERS' section.
• TurboAntminorGTM or Marketing PartnerScooter brand listed as a partner on EScooterNerds homepage, with a visible logo in the 'OUR PARTNERS' section. EScooterNerds provides exclusive discount codes for TurboAnt products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/escooternerds
• YouTubeyoutube.com/@escooternerds
• Facebookfacebook.com/escooternerds
• Instagraminstagram.com/escooternerds
• Pinterestpinterest.com/escooternerds
• LinkedInlinkedin.com/company/escooternerds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EScooterNerds