What CASH Insurance does

CASH Insurance is an Algerian property and casualty insurance company headquartered in Algiers at 135 Boulevard des Martyrs, founded in 1999 and operating with 501-1000 employees. The company serves three primary customer segments — individuals (Particuliers), professionals (Professionnels), and enterprises (Entreprises) — through a portfolio of insurance products including automobile, multi-risk home (multirisques habitation), natural catastrophe coverage, civil liability, property damage, transport, and construction insurance. It also offers bundled "Pack" products and dedicated online quote tools for automobile, multi-risk home, and natural catastrophe lines. Distribution is carried out through a hybrid model combining a physical agency network across Algeria with digital self-service quote requests on the corporate website and active social media presence on Facebook, LinkedIn, YouTube, and Instagram.

The company generates revenue through recurring insurance premiums collected from individual, professional, and corporate policyholders. Pricing is not publicly disclosed; quotes are obtained either through online request forms or by contacting the agency network directly. Core technology is not disclosed in source material, and no proprietary AI, automation, or platform architecture is referenced. The company maintains a Client Portal (Espace Client) and publishes an FAQ, recruitment page, ethics code, and organizational chart as part of its corporate transparency and compliance posture.

CASH Assurances operates under Algerian regulatory oversight, with formal compliance with CTRF Instructions (December 2023) covering self-assessment, anti-money laundering, politically exposed persons, high-risk countries, and executive authorization conditions. It also adheres to Algerian Law N° 18-07 of June 10, 2018 on personal data protection, including the designation of a Data Protection Officer. The company is privately held, with no disclosed parent company, public listing, funding rounds, M&A activity, or named strategic investors identified in the available data.

Name

CASH Insurance

Legal name

CASH Assurances

Website

https://cash-assurances.dz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CASH Insurance is an Algerian property and casualty insurer founded in 1999, serving individuals, professionals, and enterprises across Algeria with auto, home, liability, and business insurance products distributed through a physical agency network and digital quote tools.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Public Liability (Premises/Operations) (FSAJADAD), Commercial Auto & Fleet Liability Insurance (Primary) (TLABANAA)

Keywords

• Property casualty insurance
• Auto insurance
• Home insurance
• Civil liability insurance
• Business insurance

Headquarters

HQ city

Algiers

HQ country

Algeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Premiums: CASH Assurances generates revenue through insurance premiums collected from policyholders. As a property and casualty insurer, the company offers various insurance products including automobile, home (multirisques habitation), natural disasters, civil liability, property damage, transport, and construction insurance. Premiums are collected on a recurring basis from individual, professional, and corporate clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CASH Insurance is an Algerian property and casualty (IARDT) insurer that underwrites and distributes non-life insurance contracts to individuals, professionals, and businesses. Its core product set spans automobile insurance, home (multirisques habitation) coverage, civil liability, property damage, transport, construction, and natural-disaster cover, packaged and segmented by customer type. The company sells these policies through its physical agency network and digital channels (online quote requests, client portal, electronic payment).

Product overview

CASH Insurance is an Algerian insurance company offering a comprehensive portfolio of insurance products and online quote tools. The core offerings are organized into three main segments: (1) Personal Insurance (Assurances pour les Particuliers) for individual consumers, (2) Professional Insurance (Assurances pour les Professionnels) for self-employed and professionals, and (3) Business Insurance (Assurances pour les Entreprises) with sub-products covering Civil Liabilities, Property Damage, Transport, and Constructions. The company supplements its core products with online quote request tools for Automobile, Multi-risk Home, and Natural Catastrophe coverage, plus a Pack bundled offering. Additional services include an SVT activity insurance, annual reports, press reviews, FAQ section, and client portal (Espace Client). The company maintains a network of physical agencies and digital presence across social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Automobile Insurance Standard auto coverage for Algerian individual policyholders, providing protection for private vehicles against damage, theft, and related risks. Sold through agencies and online quote (devis) request.
• Home Insurance (Multirisques Habitation) Multi-peril home cover for individuals, protecting the dwelling and household contents against property damage and related risks. Distributed via agencies and the online devis channel.
• Civil Liability Insurance (Responsabilité Civile) Liability coverage for individuals, professionals, and businesses against third-party bodily injury and property damage claims arising from their activities or premises.
• Property Damage Insurance (Dommages Biens) Coverage for damage to property belonging to individuals, professionals, or enterprises, addressing non-life property risks beyond standard home insurance.
• Transport Insurance Coverage for goods and transport-related risks for companies engaged in shipping, logistics, or freight operations within Algeria.
• Construction Insurance (Constructions) Insurance cover for construction projects, including damage to the works and associated liability during the construction phase. Sold primarily to businesses (Entreprises).
• Insurance Pack (Particuliers / Professionnels / Entreprises) Bundled insurance package that combines several non-life coverages into a single offering tailored for each customer segment (individuals, professionals, enterprises). Marketed as a promotional pack.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• CAAT - Compagnie Algérienne des Assurances et de Transport: Major Algerian state-owned P&C insurer with strong positions in transport, construction, and commercial property lines — directly overlapping CASH's enterprise book including transport and construction coverage.
• Alliance Assurances Algérie: Algerian P&C insurer providing personal auto, home, and commercial coverage through agency and broker networks. Operates in identical segments and channels to CASH Assurances.
• Compagnie d'Assurance Algérienne (CAA): Established Algerian P&C carrier offering personal and commercial property-casualty products in the same domestic market as CASH, with comparable multi-line distribution.
• CIAR - Compagnie Internationale d'Assurance et de Réassurance: Algerian carrier with direct and reinsurance operations across P&C lines, competing with CASH for personal and commercial business in Algeria.
• Trust Algeria (Compagnie d'Assurance et de Réassurance Trust): Algerian insurance and reinsurance company offering P&C coverage to individuals and businesses; comparable multi-line book in the same regulatory market.
• Salama Assurances Algérie: Algerian insurer (with regional/Djiboutian origins) offering P&C products across personal and commercial segments, directly comparable to CASH's portfolio and distribution approach.
• SAA - Société Algérienne des Assurances: Algeria's largest state-owned P&C insurer, offering auto, home, fire, transport, and liability coverage across the same individual and enterprise segments as CASH Assurances. Closest domestic direct competitor.

Broad incumbents

• AXA Algeria: Subsidiary of global insurer AXA offering auto, home, health, and commercial coverage in Algeria. Larger balance sheet, global reinsurance access, and brand recognition make it a formidable incumbent across CASH's product lines.
• Allianz Algeria: Multinational insurer with Algerian operations across life, P&C, and commercial lines. Competes directly with CASH in personal auto and home while bringing superior capital and product breadth.

Regional players

• Wafa Assurance (Morocco): Leading Moroccan P&C insurer with multi-line personal and commercial coverage across North Africa; comparable in scale, product mix, and agency-led distribution — useful regional benchmark even though it does not operate in Algeria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCLGHfcwP6YOQsxMov2IZhdw
• Facebookfacebook.com/CASHASSURANC
• LinkedInlinkedin.com/company/cash-assurances
• Instagraminstagram.com/cash_assurances
• Xx.com/CASHassurances

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASH Insurance