What PALM TREE does

Hubei Palm Tree New Materials Co., Ltd. (PALM TREE / 棕榈树) is a privately held Chinese SPC (Stone Plastic Composite) and LVT flooring manufacturer headquartered in Wuhan, Hubei Province, with production operations in the Shayang Economic Development Zone of Jingmen. The company produces rigid core flooring using calcium carbonate (limestone) and PVC extruded through T-mold dies, combining wear layers, decorative film, and SPC cores in a single heating and embossing process without adhesives. Its technical portfolio includes the proprietary Uniclic click-lock system (registered patent with independent IP), ABA co-extruded structure flooring for balanced rigidity and toughness, and EIR (Embossed In Register) synchronized printing for realistic wood textures. The company operates four consumer-facing sub-brands (Homden, Palm Tree, Genfilm, Plano) covering simple-luxury, visual balance, creative, and classic-fashion design positions, plus an SPC wall panel line launched in 2022.

The factory footprint spans approximately 100,000 m², with Phase 1 covering 14,000 m² across four workshop buildings plus 7,000 m² reserved for expansion; current capacity is 4 million m² annually across 6 production lines (4 110-Boyu synchronized printing lines and 2 92 lines), with a stated plan to expand to 16 lines. Products carry CE, ISO9001, ISO14001, and SGS third-party certifications and meet B1 fire rating, R10 anti-slip, 0% water absorption, and undetectable formaldehyde thresholds. The company sells domestically through an exclusive regional dealer network in China (one distributor per region, unified brand design, national hotline 400-027-0696) supported by three operation centers in Wuhan, Shenzhen, and Shanghai, and exports to more than 50 countries via a dedicated international marketing team. Key end-verticals are hospitality (multiple hotel projects including Dolorada V, Changsha Exotic Impressions W Hotel, Shenzhen Pavilion, Lake Taihu Waterfront Resort, Qu Villa), education (Shenzhen University Affiliated Middle School, Wuhan Textile University), residential real estate (Country Garden Lake View, Linjiang Tiancheng), and retail (China Resources Mixc). In December 2021, the company listed on the Wuhan Equity Exchange Fourth Board regional market; no public-company listing, external PE/VC backing, or acquisition history is disclosed.

Name

PALM TREE

Legal name

Hubei Palm Tree New Materials Co., Ltd. (湖北棕桐树新材料有限公司)

Website

https://ptfloor.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hubei Palm Tree New Materials Co., Ltd. is a Chinese SPC and LVT flooring manufacturer serving hospitality, education, residential, and commercial customers through an exclusive regional dealer network in China and exports to 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Wuhan

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SPC and LVT Flooring Manufacturing and Sales: Palm Tree operates as a professional SPC and LVT flooring manufacturing enterprise. The company produces flooring products through its factory and sells through a global distribution network. Revenue is generated from the sale of finished flooring products including wood grain, stone grain, and carpet patterns in various product series (Homden, Palm Tree, Genfilm, Plano).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hubei Palm Tree New Materials Co., Ltd. (PALM TREE) is a professional SPC (Stone Plastic Composite) and LVT flooring manufacturer based in Wuhan, China. The company operates a 100,000 square-meter factory in Jingmen, Hubei with an annual production capacity of 4 million square meters, producing flooring under four sub-brands (Homden, Palm Tree, Genfilm, Plano) and selling globally to over 50 countries through an exclusive regional dealer network. Products incorporate proprietary technologies including the Uniclic locking system, ABA structure flooring, and EIR (Embossed In Register) synchronized embossing.

Product overview

PALM TREE is a professional SPC (Stone Plastic Composite) and LVT flooring manufacturing enterprise offering four main sub-brands: Homden (simple-luxury), Palm Tree (core brand with visual balance), Genfilm (creative aesthetics), and Plano (classic meets fashion). Each brand contains multiple product series including wood grain, stone grain, and carpet pattern designs. The product portfolio includes乐享系列, 馨宜系列, 雅睦系列 under Palm Tree; 沐风系列, 悦海系列, 森美系列, 木槿系列 under Genfilm; and 欧锡安系列, 乔也诺系列, 墙板系列 under Plano. The company also offers advanced technologies including ABA structure flooring with balanced rigidity and toughness, and EIR synchronized flooring with realistic wood texture reproduction.

Differentiator

Problem solved

Functional benefit

Brands

• Homden (富曼迪): Sub-brand under Palm Tree, Simple-Luxury product line targeting the pursuit of ultimate simplicity in interior design.
• Palm Tree
• Genfilm (嘉福永)
• Plano (普莱诺)

Products and services

• Palm Tree SPC Flooring (Core Brand) SPC flooring line under the core Palm Tree brand offering visual balance and warmth through elegant tones; designed for commercial and residential applications with wood grain and solid color patterns.
• Homden SPC Flooring Simple-Luxury sub-brand pursuing ultimate simplicity for interior design applications; SPC flooring line targeted at premium residential and boutique commercial projects.
• Genfilm SPC Flooring Creativity and Inspiring sub-brand featuring unobtrusive aesthetics across multiple SPC flooring series including stone grain (Mufeng), wood grain gradient (Yuehai), natural aesthetics (Senmei), and distinctive patterns (Mujin).
• Plano SPC Flooring

Quantifiable outcome

• Water absorption rate: 0% (tested by third party)
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Shaw Industries: US-based flooring giant (Berkshire Hathaway subsidiary) with broad resilient, carpet, hardwood, tile, and SPC offerings. Comparable to Palm Tree on commercial/hospitality channel and on the resilient flooring category, but at vastly greater scale.
• Mannington Mills: US-based flooring manufacturer with a meaningful LVT/SPC product line alongside laminate, vinyl, hardwood, and carpet. Direct overlap in resilient click-lock flooring for residential and commercial applications.
• Beaulieu International Group: Belgian flooring and materials group with vinyl, laminate, and carpet tile offerings. Direct overlap on resilient LVT/SPC products for residential and commercial markets, particularly in Europe where Palm Tree exports.
• Mohawk Industries: World's largest flooring manufacturer (parent of Unilin/Quick-Step) with broad portfolio across carpet, ceramic, laminate, LVT, and SPC. Not a direct SPC-only peer, but the dominant incumbent whose pricing, distribution, and IP enforcement shape the competitive environment Palm Tree operates in.
• Tarkett: Global flooring and sports surface manufacturer with a significant vinyl and LVT/SPC product portfolio. Comparable on product format, commercial project channels (hotels, education, healthcare), and international geographic reach.

Direct peers

• Novalis Innovative Flooring: China-headquartered SPC and LVT flooring manufacturer with global distribution. Closest scale and product mix match to Palm Tree — both Chinese-origin SPC specialists selling internationally through dealer networks, with overlapping product features (rigid core, click-lock, decorative film).
• Unilin (Quick-Step, Mohawk Industries subsidiary): Belgian flooring manufacturer and owner of the original Uniclic click-lock technology patent — a system Palm Tree explicitly markets. Direct comparable on product format (rigid click-lock flooring), target customer (DIY and trade), and the very IP the company depends on, making this the most direct technical peer.
• COREtec (USFloors, Shaw Industries): US pioneer of rigid-core waterproof flooring category that helped define the modern SPC/LVT value proposition (100% waterproof, click-lock, attached underlayment). Direct comparable on product technology, channel (specialty retail + dealer), and end-customer use cases.
• CFL Flooring: Asia-based SPC and laminate flooring manufacturer with strong international distribution. Direct peer in rigid-core click-lock flooring, focused on the same hospitality, residential, and commercial renovation end markets.

Regional players

• Zhejiang Walrus New Material: China-based SPC flooring manufacturer with strong domestic and select international distribution. Regional peer operating from the same Chinese supply base, competing for similar dealer networks and overlapping end-customer references in hospitality and residential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hbzts

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PALM TREE