BNI Asset Management
PT BNI Asset Management is an OJK-regulated Indonesian mutual fund manager and wholly-owned subsidiary of state-owned Bank BNI, offering conventional and Sharia-compliant money market, fixed income, balanced, equity, and index funds to Indonesian retail investors via bank and digital platform distribution channels.
- Company typePrivate
- Founded2011
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BNI Asset Management does
PT BNI Asset Management is an Indonesia-domiciled, OJK-regulated investment manager (Manajer Investasi) that operates as a wholly-owned subsidiary of state-owned PT Bank Negara Indonesia (Bank BNI). Founded in 2011 and headquartered at Centennial Tower, Jakarta, the firm manages a diversified mutual fund (Reksa Dana) product platform spanning five core categories: money market, fixed income, balanced/mixed, equity, and index funds, with both conventional and Sharia-compliant variants offered across most categories. Its flagship offerings include BNI-AM Dana Likuid (money market), BNI-AM Ardhani Pendapatan Tetap Syariah, BNI-AM High Dividend 20, BNI-AM Teakwood (an ESG/forestry-themed equity fund), and BNI-AM Short Duration Bonds Index.
The company earns revenue through recurring asset management fees on AUM across its mutual fund product range. Distribution is multi-channel: direct via its website, through a banking partnership with PT Bank KB Indonesia (BBKP) where eight BNI AM products are sold at KB Bank branches, and through leading Indonesian digital investment platforms Bibit, Bmoney, and Blibli. Marketing is content-driven via blog articles and video, focused on retail financial education and market commentary. The target customer is the broad base of Indonesian retail investors — with the firm explicitly noting rising young investor participation as a strategic tailwind — as well as channel partners distributing its funds. Core technology is conventional portfolio management; no proprietary technology, AI/ML, or platform APIs are publicly disclosed.
Operationally, BNI Asset Management is in active growth mode, evidenced by recent awards (Best Mutual Fund Awards 2026 across four categories, Most Trusted Financial Brands Awards 2026, Infobank-Isentia Digital Brand Appreciation 2025), new product introductions in ESG and index categories, and continued channel expansion through digital platforms. As a subsidiary of a publicly listed parent, its strategic positioning is closely tied to the broader Bank BNI group's retail banking franchise rather than independent capital markets activity.
BNI Asset Management firmographics
Firmographics- Name
- BNI Asset Management
- Legal name
- PT BNI Asset Management
- Website
- https://bni-am.co.id
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PT BNI Asset Management is an OJK-regulated Indonesian mutual fund manager and wholly-owned subsidiary of state-owned Bank BNI, offering conventional and Sharia-compliant money market, fixed income, balanced, equity, and index funds to Indonesian retail investors via bank and digital platform distribution channels.
- Ownership category
- akta.pro rank
BNI Asset Management industry classification
Industry- Product category
- Mutual Fund Management
- NAICS
- Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fixed Income Mutual Funds (FSAAAEAB)
Keywords
Where BNI Asset Management is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
BNI Asset Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Asset Management Fees: BNI Asset Management generates revenue through management fees collected from managing various mutual fund products including money market funds, fixed income funds, mixed funds, equity funds, and index funds. The company serves Indonesian investors seeking investment products through conventional and Sharia-compliant mutual funds.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
BNI Asset Management product offering
Product offeringCore offering
BNI Asset Management manages and distributes mutual funds (reksa dana) in Indonesia, offering both conventional and Sharia-compliant products across multiple asset classes including money market, fixed income, balanced/mixed, equity, and index funds. The company provides professionally managed investment portfolios to Indonesian retail and institutional investors, operating under OJK regulatory oversight as a wholly-owned subsidiary of state-owned PT Bank Negara Indonesia (BNI).
Product overview
BNI Asset Management operates as a comprehensive mutual fund (reksa dana) management company offering a diverse portfolio of investment products. The company provides both conventional and sharia-compliant mutual funds across five core categories: money market funds (Reksa Dana Pasar Uang), fixed income funds (Reksa Dana Pendapatan Tetap), balanced funds (Reksa Dana Campuran), equity funds (Reksa Dana Saham), and index funds (Reksa Dana Indeks). The product lineup includes both conventional and Islamic (Syariah) variants for most fund types, with select products available in multiple share classes (Class A, Class R1). The company also maintains flagship products including Dana Likuid, Ardhani Pendapatan Tetap Syariah, High Dividend 20, and Teakwood. All operations are conducted under the supervision of Otoritas Jasa Keuangan (Indonesian Financial Services Authority).
Differentiator
Problem solved
Functional benefit
Products and services
- Money Market Mutual Funds Low-risk mutual funds investing in short-term money market instruments, suitable for conservative investors seeking capital preservation and liquidity.
- Fixed Income Mutual Funds Mutual funds primarily investing in bonds and fixed-income securities, designed for investors seeking stable returns with moderate risk.
- Balanced Mutual Funds Mixed-asset mutual funds combining equity and fixed-income securities, targeting investors seeking balanced risk-return profiles.
- Equity Mutual Funds Higher-risk mutual funds investing primarily in stocks, designed for investors seeking long-term capital growth.
- Index Mutual Funds Passive mutual funds tracking specific market indices, offering low-cost exposure to Indonesian equity market performance.
- Sharia-Compliant Mutual Funds Islamic mutual fund products that comply with Sharia principles, including Sharia money market, fixed income, balanced, and equity funds, designed for Muslim investors in Indonesia.
Companies that use BNI Asset Management
Customer profileSegments1 record
Ideal customer profiles1 record
BNI Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
BNI Asset Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KB Bank Indonesia (BBKP)coreBNI Asset Management entered into a partnership with PT Bank KB Indonesia Tbk (BBKP) allowing the bank to distribute 8 BNI AM mutual fund products at their branch office locations. This partnership provides KB Bank customers with access to BNI AM's investment products through the bank's existing distribution network.
Expansion highlights4 records
BNI Asset Management competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
BNI Asset Management social profiles
Digital presenceBNI Asset Management compliance and trust
Trust signalCompliance1 record
BNI Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
BNI Asset Management leadership team
Management profileNumber of profiles
Profiles3 records
BNI Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BNI Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BNI Asset Management
What does BNI Asset Management do?
BNI Asset Management manages and distributes mutual funds (reksa dana) in Indonesia, offering both conventional and Sharia-compliant products across multiple asset classes including money market, fixed income, balanced/mixed, equity, and index funds. The company provides professionally managed investment portfolios to Indonesian retail and institutional investors, operating under OJK regulatory oversight as a wholly-owned subsidiary of state-owned PT Bank Negara Indonesia (BNI).
Is BNI Asset Management a public or private company?
BNI Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was BNI Asset Management founded?
BNI Asset Management was founded in 2011. It employs 51 to 100 people.
Where is BNI Asset Management based?
BNI Asset Management is headquartered in Jakarta, Indonesia, in the Asia region.
How does BNI Asset Management make money?
One revenue line is on record: asset Management Fees.
Does BNI Asset Management have an API?
No public API is recorded for BNI Asset Management.
What industry is BNI Asset Management in?
BNI Asset Management's product category is Mutual Fund Management. Its primary akta.pro industry code is FSAAAEAB, Fixed Income Mutual Funds. Its NAICS code is 525910 and its SIC code is 6282.