Imari

What Imari does

Imari is the personal brand and solo freelance graphic design practice of Mariana de Oliveira, a Brazilian designer based in Rio de Janeiro state. The firm operates as a one-person service business under the legal name 'Mariana de Oliveira Designer' and the trade name 'Imari', delivering project-based work in visual identity, motion graphics, editorial design, and social media content. Technical delivery relies on standard Adobe Creative Suite tools (Photoshop, Illustrator, CorelDRAW, After Effects) with no proprietary technology platform or productized offering; the website is built on Zyrosite and functions as a portfolio showcase rather than a software product.

The client base spans local SMBs and a small number of larger accounts across healthcare (psychologists, doctors, geriatric clinics), education (UNIFAA, FAA educational foundation), retail (Supermercado Venturão, Shopping 33), food delivery (DeliveryOn App), events (Malt Eventos), real estate, and publishing. Mariana holds a Design Pleno degree from UniFOA and a postgraduate qualification in Digital Animation from Anhanguera.

Commercially, Imari generates revenue through one-time project fees for completed design work, with no publicly disclosed pricing, no recurring retainers advertised, and no institutional backing. Go-to-market is direct-to-consumer via portfolio website, phone, and email contact. The firm is not investable in the conventional venture sense; it is a lifestyle freelance practice with no fundraising, no employees beyond the founder, and no documented growth metrics.

Name

Imari

Legal name

Mariana de Oliveira Designer

Website

https://imaridesign.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Imari is a solo freelance graphic design practice operated by Mariana de Oliveira in Rio de Janeiro, Brazil, delivering project-based visual identity, motion graphics, editorial design, and social media design services to local SMBs and select regional clients across healthcare, retail, education, and events.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Graphic Design Services: Project-based professional services for visual identity, motion graphics, editorial design, and social media content creation. Revenue is generated through one-time project fees for completed design work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Imari is a solo graphic design practice that creates visual identities, editorial designs, motion graphics, and social media assets for clients. Operated by a single designer, the studio delivers bespoke creative work across branding, print, and digital design domains on a project basis. Each engagement is personally handled by the designer from concept through delivery.

Product overview

Imari is a personal graphic design portfolio website operated by Mariana de Oliveira, a Brazilian graphic designer specializing in visual identity, motion graphics, editorial design, and social media design. The offering consists of individual design services presented through a portfolio website, with no unified software platform or product architecture. Clients include businesses such as Shopping 33, Supermercado Venturão, DeliveryOn App, FAA (Fundação Educacional Dom André Arcoverde), and various professionals including psychologists and doctors. The website is built on Zyrosite platform and serves as a portfolio showcase rather than a SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity Design Creation of brand visual systems including logos, typography, color palettes, and brand guidelines for clients needing a new brand or a brand refresh. Delivered as a bespoke engagement by the sole designer.
• Editorial Design Layout and design of editorial materials including magazines, books, reports, and other print or digital publications. Provided to publishers, brands, and content creators needing considered typographic and layout work.
• Motion Graphics Animated visual content creation for branding, social media, and digital communications. Designed for brands and content teams needing motion assets that align with their visual identity.
• Social Media Design Design of visual assets tailored for social media platforms to support brand presence, campaigns, and ongoing content needs of small businesses and independent brands.

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Pentagram: Global brand design firm offering visual identity, motion, and editorial design services; broader portfolio and larger teams, but addresses overlapping client needs and shares the brand-system design discipline Imari practices.
• Landor & Fitch: Global branding and design consultancy with deep visual identity and motion capabilities; broader scale and corporate client base than Imari but overlapping core competency in brand systems.

Others

• Behance (Adobe): Portfolio and discovery platform for creative professionals where Imari-style freelance designers showcase work and are discovered by prospective clients; functions as both a marketing channel and a competitive sourcing venue.
• 99designs (by Vista): Global design contest and freelance marketplace that competes for the same SMB visual identity and graphic design budgets that Imari serves, though as a platform intermediary rather than a direct service provider.
• Fiverr: Online freelance marketplace where thousands of designers offer logo, social media, and motion graphics services that directly overlap with Imari's portfolio offerings.
• Canva (Design Services / Canva Pro): Self-serve design platform increasingly used by SMB clients for social media and brand assets, competing directly with the project-based graphic design services Imari sells.

Direct peers

• Studio Dumbar: Independent design studio delivering visual identity, motion, and editorial design across brand and cultural clients; comparable in service mix and boutique positioning to Imari's practice.
• Sagmeister (Sagmeister Inc.): Independent design studio specializing in visual identity, branding, and motion graphics with a strongly opinionated aesthetic, closely comparable to Imari's brand identity and motion graphics offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/imaridesign
• LinkedInlinkedin.com/company/5303306

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imari