Just2Trade

What Just2Trade does

Just2Trade is a Cyprus-domiciled, CySEC-regulated online multi-asset brokerage operating globally under the Lime Trading (CY) Ltd entity (license No. 281/15, issued 25/09/2015). The company has provided brokerage services since 2016 and serves 155,000 clients across 130 countries, offering access to over 30,000 trading instruments across 20 stock markets, 5,000+ futures instruments, forex, bonds, options, and IPO participations. The platform is delivered through a portfolio of four core account types — MT5 Global (multi-asset), Global Futures (CQG), Forex (MT4/MT5), and STERLING TRADER PRO (professional) — connected to the corresponding MetaTrader 4, MetaTrader 5, CQG, and Sterling Trader Pro trading platforms, supported by a 100G network infrastructure spanning Europe, America, and Asia with sub-10ms futures execution.

The business model is predominantly transaction-fee based: revenue is generated from forex spreads (from 0.0 pips), futures commissions (from $1 per contract), leveraged product margin/financing, and bond trading commissions (leverage up to 1:3). Go-to-market is direct-to-consumer via a self-serve online platform with 24/7 support, complemented by a partner program (referral agents, introducing brokers) and an Open API for institutional third-party program integration. Value-added modules layered on the core accounts include J2T Copy (PAMM), Robo-Advisor, Invest in IPO, Options Solutions, and Trading Central research integration.

Customer segmentation is hybrid, spanning retail traders (primary), professional traders (Sterling Trader Pro), and institutional clients (introducing brokers, Open API integrators). Distribution relies on a multi-language website, content marketing, industry expos, and a partner program. The company exited the UK market in 2023 and remains regulated solely by CySEC for its continuing global operations.

Name

Just2Trade

Legal name

Lime Trading (CY) Ltd

Website

https://just2trade.online

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Just2Trade is a Cyprus-based, CySEC-regulated online multi-asset brokerage serving 155,000 retail, professional, and institutional clients across 130 countries with 30,000+ instruments on MT4, MT5, CQG, and Sterling Trader Pro platforms, earning revenue primarily from transaction fees.

Ownership category

akta.pro rank

Product category

Online Brokerage Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Equities Trade Execution Platforms (ATS/MTF/ECN) (FSAFANAA)

akta.pro secondary industry

Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK)

Keywords

• Online brokerage services
• Multi-asset trading
• Forex trading
• Futures trading
• Stocks trading

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Forex Trading Spreads: Revenue generated from spreads on forex trading, with spreads from 0.0 pips
2. Futures Commission: Commission-based revenue from futures trading, from $1 per contract
3. Leveraged Products: Revenue from margin and leverage products across stocks, forex, and other instruments
4. Bond Trading: Revenue from bond trading including eurobonds, corporate and public bonds with leverage up to 1:3

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Just2Trade is a CySEC-regulated multi-asset online broker offering retail and professional traders direct access to more than 30,000 instruments across 20 markets, covering stocks, futures, forex, CFDs, and bonds. Service is delivered via four core account types (MT5 Global, Global Futures on CQG, Forex on MT4/MT5, and Sterling Trader Pro) with execution from 10 milliseconds across a 100G network spanning Europe, America and Asia.

Product overview

Just2Trade is a multi-asset international broker operating as a platform-plus-modules architecture. The core trading infrastructure is built around multiple account types — MT5 Global (multi-asset: stocks, futures, forex, CFDs), Global Futures (via CQG), Forex (via MT4/MT5), and Sterling Trader PRO for professional traders — each connected to specialized trading platforms (MetaTrader 4, MetaTrader 5, CQG, Sterling Trader Pro). Supplementary modules layer on top: J2T Copy (PAMM copy trading), Robo-Advisor (automated portfolio management), Invest in IPO, Options Solutions, Trading Central research, and subscription research notes. An Open API enables institutional clients to integrate third-party trading programs. The company serves both retail and institutional clients across 155,000 clients in 130 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• MT5 Global Account Multi-asset trading account providing retail and active traders access to over 30,000 instruments across 20 markets (stocks, futures, forex, CFDs) with leverage, margin, and dividend facilities via MetaTrader 5.
• Global Futures Account Futures trading account providing direct market access to over 5,000 futures instruments with sub-10ms execution starting at $1 per contract, delivered via the CQG professional platform.
• Forex Account Forex and CFD trading account offering spreads from 0.0 pips with low margin requirements, negative balance protection, and quick STP ECN execution available on MetaTrader 4 and MetaTrader 5.
• Sterling Trader Pro Account Professional-grade trading account leveraging the Sterling Trader Pro platform with direct market access and advanced order management tools aimed at professional traders and proprietary desks.
• Bonds Trading Bond trading service offering access to eurobonds, corporate bonds, and public bonds with leverage up to 1:3 and analytical support for individual and professional investors.
• J2T Copy PAMM-based copy trading service enabling investors to automatically allocate capital to and copy the strategies of selected traders on the platform.
• Robo-Advisor Automated investment advisory service that uses algorithms to construct, manage, and rebalance client portfolios without manual intervention.
• Invest in IPO Service enabling retail investors to participate in Initial Public Offerings available through Just2Trade's brokerage platform.
• Options Solutions Options trading solutions targeting individual investors, providing access to options markets through the Just2Trade platform.
• Open API Open API solution for institutional clients enabling integration of third-party trading programs with Just2Trade's brokerage infrastructure and execution.
• MetaTrader 4 Platform MetaTrader 4 trading platform access provided for forex trading with support for automated trading strategies through Expert Advisors (EAs).
• MetaTrader 5 Platform MetaTrader 5 multi-asset trading platform supporting forex, stocks, futures, and CFD trading across 20 markets with access to over 30,000 instruments.
• CQG Platform Professional futures trading platform providing direct market access to futures markets with advanced charting and execution from 10 milliseconds.
• Sterling Trader Pro Platform Professional trading platform offering direct market access and advanced order management capabilities for professional traders and proprietary trading desks.
• Trading Central Research Trading Central research and analytics service integrated into the Just2Trade MT5 Global account providing market analysis and trading signals.
• Subscriptions to Research Notes Subscription-based research notes service from Just2Trade Analytics providing ongoing market research and analytical coverage for clients.

Quantifiable outcome

• 155,000 clients from 130 countries trust Just2Trade
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eToro: Global retail broker with multi-asset offering and a strong copy trading / social investing platform. Comparable for retail focus, multi-market instrument coverage, and CopyTrader/PAMM-equivalent social product.
• XM Group: Cyprus-based retail forex and CFD broker regulated by CySEC serving global clients. Comparable for CySEC-regulated retail brokerage model, multi-language platform, and forex/CFD-centric product mix.
• Plus500: Public multi-jurisdiction CFD-focused retail broker with proprietary trading platform. Comparable for retail CFD/forex transaction-fee revenue model and global multi-language client base.
• TradeStation: US-based online broker specializing in futures, equities, and options with professional-grade platforms. Comparable for advanced platform offering, futures/equities focus, and professional trader segment.
• Saxo Bank: Denmark-headquartered multi-asset broker providing stocks, forex, futures, bonds, and CFDs across global markets with professional platforms. Comparable for multi-asset retail/professional positioning and CySEC-style European regulatory footprint.
• IC Markets: Australia-headquartered ECN forex and CFD broker with MT4/MT5/cTrader platforms. Comparable for STP/ECN execution model, MT4/MT5 platform stack, and global retail/professional client base.
• Pepperstone: Australia-based retail forex and CFD broker with ECN execution on MT4/MT5/cTrader/TradingView. Comparable for ECN execution model, MT4/MT5 platform stack, and multi-asset retail offering.
• OANDA: Global multi-regulated retail forex and CFD broker with proprietary and MetaTrader platforms. Comparable for retail forex/CFD focus, multi-jurisdiction regulatory footprint, and broad country reach.
• Interactive Brokers: Large multi-asset broker offering global market access across stocks, futures, forex, options, and bonds to retail and institutional clients. Comparable for breadth of instruments, multi-platform offering, and direct market access execution model.

Broad incumbents

• IG Group: UK-listed incumbent multi-asset broker with global footprint offering spread betting, CFDs, stocks, and forex. Comparable for multi-asset retail trading but at materially larger scale and broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just2Trade