What Grape does

Grape (Агентство ГРЭЙП) is a Russian creative advertising agency founded in 2002 and headquartered in Moscow at Kholodilnyi pereulok 3, building 2, 3rd floor. It operates as a privately held full-service B2B creative agency serving enterprise and mid-market clients in the Russian market, with a publicly disclosed client roster that includes Avito Services (classifieds), IVI (streaming and entertainment), and Skillbox (edtech). The agency delivers integrated marketing campaigns, digital marketing, design, video production, social media programs with influencers, branded content, social impact projects, and creative PR.

The underlying "product" is human-produced creative work rather than a proprietary software platform; the input data describes no APIs, SDKs, MCP servers, integrations, patents, or technology stack. Service delivery is organized across labeled capabilities (Integrated Campaigns, Digital Marketing, Design, Video Production, SM/Branded Content & Bloggers, Social Projects, Creative PR & Non-Standard). Revenue is generated on a project-based professional services model with custom quotes based on scope; pricing is not publicly disclosed.

Grape sells through direct B2B outreach ([email protected]), portfolio PDF presentations (GRAPE_Credentials_2025.pdf), and industry awards as credibility signals. In 2023 the agency achieved #3 in the AKAR Marketing Services creativity segment, #5 in the National Creativity and Digital Non-Media ratings, #9 in Efficiency, and was named #1 Agency of the Year at Silver Mercury 2023. Leadership comprises Managing Director Arina Strelnikova, Managing Creative Director Maryam Akhunova, Design Director Oleg Gert, Strategic Director Yulia Zykina, Financial Director Tatiana Tikhonova, and Partner/Academician RAR Vladilen Sitnikov. The agency has no disclosed subsidiaries, no parent company, no public funding, and is geographically confined to Russia.

Name

Grape

Legal name

Агентство ГРЭЙП

Website

https://grape.ru

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Grape (Агентство ГРЭЙП) is a Moscow-based creative advertising agency founded in 2002, providing integrated marketing campaigns, digital marketing, design, video production, and creative PR to Russian enterprise clients including Avito, IVI, and Skillbox, and ranked among Russia's top creative shops by AKAR and Silver Mercury in 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Marketing Services: Full-service creative agency providing integrated marketing campaigns, digital marketing, design, video production, branded content, social media campaigns, and creative PR services to B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grape is a Russian creative advertising agency providing integrated marketing services to enterprise clients. Its offering spans integrated campaigns, digital marketing, design, video production, social media projects, branded content with influencers, social impact projects, and creative PR. The agency develops and executes creative communications strategies for major Russian brands and platforms on a project-based, custom-quoted basis.

Product overview

Grape is a Russian creative/marketing agency founded in 2002, offering integrated creative services across multiple disciplines including integrated campaigns, digital marketing, design, video production, social media management, branded content with influencers, and creative PR. The agency serves major Russian brands (Avito, IVI, Skillbox) and operates across various marketing channels including OOH, OLV, radio, social media, and digital platforms. The services are delivered as project-based creative work rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services End-to-end creative agency partnership delivering integrated marketing strategies, campaigns, digital marketing, design, video, social media, branded content, and creative PR for major Russian brands and platforms such as Avito Услуги, IVI, and Skillbox.
• Integrated Campaigns Full-service campaign development combining multiple marketing channels and tactics to deliver against client objectives for enterprise brands and platforms.
• Digital Marketing Digital-first marketing solutions spanning online advertising, social media management, and digital content creation for enterprise clients.
• Design Visual design services covering branding, graphic design, and creative visual solutions for marketing campaigns.
• Video Production Video content creation spanning commercials, branded films, and video campaigns distributed across multiple platforms.
• Social Media, Branded Content and Bloggers Social media marketing, influencer collaborations, and branded content creation for brands seeking digital audience engagement.
• Social Projects Corporate social responsibility and social impact campaigns that address societal issues through creative communication, such as the #ЖИЗНЬПОСЛЕ program providing digital education to incarcerated and recently released individuals.
• Creative PR and Non-Standard Non-traditional PR campaigns and unconventional creative solutions designed for media engagement and earned attention.

Quantifiable outcome

• 58% reoffending rate among ex-convicts addressed through #ЖИЗНЬПОСЛЕ campaign leading to Ministry of Justice law adoption
• +6 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• KESPA (КЭСПА)coreStrategic or Co-development PartnerCollaboration with KESPA to develop the Language buff in-game English learning course. KESPA provides their proprietary 'How To Say It In English' (Как Это Сказать По-Английски) methodology based on articulatory and muscle memory. Grape created marketing campaign while KESPA provided educational methodology and content.
• Twitch StreamersminorGTM or Marketing PartnerCollaboration with popular Twitch streaming personalities who had limited English proficiency. Streamers played games with Skillbox teachers in Discord audio chat, demonstrating the in-game learning concept. Campaign leveraged streamer audiences for reach and authenticity.
• Colonies, NGOs, and Human Rights OrganizationsminorStrategic or Co-development PartnerPartnership network for #ЖИЗНЬПОСЛЕ social project including correctional colonies (Leningrad, Tver, Tomsk, Lipetsk women's colony №7), NGOs, and human rights organizations that helped facilitate education access for incarcerated individuals.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Instinct: Instinct (Инстинкт) is a Russian creative and digital agency that competes directly with Grape for enterprise and platform clients on integrated campaigns, digital marketing, and branded content in the domestic market.
• Voskhod: Voskhod (Восход) is a well-known independent Russian creative advertising agency that operates in the same Moscow market with overlapping integrated campaign, digital, and creative-PR offerings, and similarly appears in AKAR creativity rankings.

Broad incumbents

• WPP (Russian operations): WPP's agencies (including Ogilvy, Grey, and GroupM) have operated in Russia offering creative, media, and PR services — overlapping with Grape's integrated campaign and digital offerings through large multinational network capabilities.
• BBDO Russia: BBDO has operated in Russia as part of the Omnicom network, providing integrated creative and brand campaigns at scale to enterprise clients — overlapping with Grape's services through its network capabilities.
• Publicis Groupe Russia: Publicis has historically operated one of the largest advertising networks in Russia, offering full-service creative, media, digital, and production capabilities — overlapping with Grape's full-service offering but as part of a much broader global portfolio.
• Dentsu Russia: Dentsu has historically run Russian creative, media, and digital operations that overlap with Grape's full-service model, differentiated mainly by global scale and integrated data/media technology.
• McCann Russia: McCann (IPG network) has operated in Russia delivering creative campaigns and brand strategy to large advertisers — comparable through the full-service creative offering while being part of a global holding company's broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grape