Hyvinpitely

What Hyvinpitely does

Hyvinpitely Oy is a Helsinki-based private social service provider founded in 2020 that delivers psychosocial and therapeutic support focused on intimate partner and domestic violence (lähisuhdeväkivalta). The company is registered with the Regional State Administrative Agency (Aluehallintovirasto) across five Helsinki metropolitan municipalities (Helsinki, Espoo, Vantaa, Kirkkonummi, Kauniainen) and operates with a small founding team of three co-founders, two of whom — Katja Kytölä and Ellimari Kortman — are Valvira-licensed social workers (sosionomi) with additional training in violence, trauma, crisis work, solution-oriented therapy, and death doula practice.

The service portfolio comprises individual sessions (45/60/90 minutes at €60–€105), couples sessions (90 minutes at €149), 5- and 10-session packages (€359 and €690), professionally facilitated peer support groups, safety assessments and safety plans, and newly introduced death doula (kuolindoula) services. Sessions are delivered via remote video/phone and in-person at a Lauttasaari therapy room, with individual sessions moving to remote-only from March 2025. There is no proprietary technology platform; appointment booking is handled through the Vello platform, and remote sessions use standard video/phone tools and Microsoft Teams for group work. The most notable third-party technology association is the AINO Chatbot, co-developed with We Encourage Oy and awarded Finland's Digital Service of the Year 2021.

The business model is fee-for-service, direct-to-consumer, with a €50 introductory session, per-session unit pricing, and multi-session packages offering effective discounts. Distribution is self-serve via Vello plus email and phone outreach, supported by organic social media (Twitter/X, Facebook, Instagram), a content-led blog, and a network of referral partners including We Encourage Oy, Rajapintoja Maija Saario, Musiikkiterapiasaari, narsismi.info, and others. The company is profitable on a lifestyle scale, with no external venture capital or institutional investors disclosed.

Name

Hyvinpitely

Legal name

Hyvinpitely Oy

Website

https://hyvinpitely.fi

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hyvinpitely Oy is a Helsinki-based, registered private social service provider founded in 2020 that delivers fee-for-service psychosocial and therapeutic support for domestic violence survivors, their loved ones, and perpetrators, served remotely and in-person across the Helsinki metropolitan area in Finnish and English.

Ownership category

akta.pro rank

Product category

Domestic Violence Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)

Keywords

• Therapeutic counseling services
• Domestic violence support
• Psychosocial therapy
• Safety planning services
• End-of-life doula

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fee-for-service therapeutic sessions: Revenue generated from individual, couples, and package therapy/counselling sessions. Services are priced per session or as multi-session packages. Remote delivery (post-March 2025) and in-person options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hyvinpitely provides private psychosocial and therapeutic counseling services for people affected by intimate partner violence, including survivors, their loved ones, and those who have used or fear using violence, delivered as 45/60/90-minute individual sessions, 90-minute couples sessions, multi-session packages, peer support groups, safety assessments and plans, and end-of-life doula (kuolindoula) services. Services are offered remotely and in person at their Lauttasaari therapy room, in Finnish and English, with same-day appointments available. The company is a registered private social service provider under the Regional State Administrative Agency (Aluehallintovirasto) in the Helsinki metropolitan area.

Product overview

Hyvinpitely is a private social service provider offering psychosocial and therapeutic support services for domestic violence survivors, their relatives, and those who have used or fear using violence. The service portfolio consists of individual meetings (45/60/90 minutes), couples meetings (90 minutes), customized service packages (5 or 10 sessions), professionally guided peer support groups, safety assessments and safety plans, and death doula services. Services are available remotely and in-person at their Lauttasaari office, in both Finnish and English.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Meetings (Yksilötapaaminen) One-on-one psychosocial and therapeutic support sessions for domestic violence survivors, their loved ones, and those who have used or fear using violence. Available in 45, 60, or 90-minute durations, remotely or in-person at the Lauttasaari therapy room. From March 2025, individual sessions are offered only remotely (excluding doula services). Priced at €60 (45 min), €74 (60 min), and €105 (90 min), with a €50 first-session introductory rate and 25% student/pensioner discount.
• Couples Meetings (Paritapaaminen) 90-minute therapeutic sessions for couples addressing domestic violence dynamics and working toward non-violent relationships. Priced at €149 per 90-minute session.
• Service Packages (Palvelupaketit) Pre-bundled 5-session and 10-session packages providing longer-term therapeutic support, including situation assessment, information on domestic violence dynamics, safety assessment and personalized safety plan, and tools for the future. Available remotely or in the Lauttasaari therapy room, in Finnish or English. Priced at €359 for 5 x 1-hour individual sessions and €690 for 10 x 1-hour individual sessions, offering savings versus per-session pricing.
• Peer Support Group (Vertaistukiryhmä) Professionally facilitated five-session peer support group for domestic violence survivors, conducted remotely via Microsoft Teams every other Monday from 18:00 to 19:30. Topics include domestic violence experiences, leaving violent relationships, parenting with a violent partner, supporting affected children, and recovery. Priced at €19 per 1.5-hour session or €90 for all five sessions.
• Safety Assessments and Safety Plans (Turva-arviot ja turvasuunnitelmat) Professional safety evaluations and personalized safety planning services for individuals experiencing violence, delivered as part of clinical sessions and packages by Valvira-licensed social workers. Includes acute-situation support and guidance during and after safe housing.
• Death Doula Services (Kuolindoulapalvelut) End-of-life doula support for the dying person and their loved ones, including paperwork assistance, conversation support, and presence alongside the dying or their family. Delivered by Ellimari Kortman, a certified death doula.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Rajapintoja Maija SaariominorStrategic or Co-development Partner · 10 February 2025Co-organizer of the Spring 2025 peer support group for domestic violence survivors. Jointly facilitated five-session group via Teams, with Rajapintoja providing peer support facilitation expertise alongside Hyvinpitely.
• We Encourage Oy / AinoAidcoreStrategic or Co-development Partner · 1 January 2020Hyvinpitely co-developed the AINO Chatbot with We Encourage Oy founder Anna Juusela. Hyvinpitely's experts provided psychosocial and therapeutic expertise to inform the chatbot's design and content, including risk assessment and safety planning features. AINO is an AI-powered low-threshold support tool for domestic violence survivors available in multiple languages. Collaboration included joint participation in European and Tanzanian projects, and an official partnership agreement.
• MusiikkiterapiasaariminorStrategic or Co-development PartnerListed as a collaboration partner in Hyvinpitely's network. Nature of collaboration is not detailed in the source.
• Havaintoja parisuhteesta -blogiminorGTM or Marketing PartnerListed as a collaboration partner. Partnership appears to be content/referral-based, with mutual audience sharing.
• narsismi.infominorGTM or Marketing PartnerListed as a collaboration partner. Content and referral partnership targeting narcissism and domestic violence awareness audiences.
• Terapeuttinen keskusteluapu, Jenni KiviniemiminorGTM or Marketing PartnerListed as a collaboration partner. Referral and content collaboration in the therapeutic and domestic violence support space.
• DiagnoosikoruminorGTM or Marketing PartnerListed as a collaboration partner with a co-branded special edition jewelry item. Marketing and brand collaboration.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Terapeuttinen keskusteluapu, Jenni Kiviniemi: Finnish private therapist offering therapeutic conversation support and listed as a collaboration partner of Hyvinpitely. Directly comparable in private-practice therapeutic delivery and Finnish-language counseling services, with similar narsismi/DV content focus.
• Tukinainen ry: Finnish organization providing crisis support and therapeutic services for survivors of sexual violence and intimate partner violence. Comparable in psychosocial support offerings and Finnish-language therapeutic delivery, though focused on sexual violence specifically.
• Naisten Linja: Finnish national helpline and support service for women and girls experiencing violence or threats of violence. Comparable in DV crisis support function and Finnish-language delivery; differs in being primarily a helpline/referral service rather than a therapy practice.
• Lyömätön Linja (Lyömätön Linja ES ry): Finnish non-profit organization providing direct support and intervention services for domestic violence perpetrators and survivors. Highly comparable to Hyvinpitely in mission and Finland-specific DV service design, though operating on a non-profit funding model.
• Musiikkiterapiasaari: Finnish private music therapy practice in the Turku archipelago, listed as a Hyvinpitely collaboration partner. Comparable as a small Finnish private therapy practice with similar regional licensing and partner-referral dynamics.

Broad incumbents

• Setlementti Tampere / Settlement Movement Finland: Federation of Finnish settlement associations providing counseling, crisis support, and community-based psychosocial services across multiple regions. Comparable in licensed counseling and social-service mission, but operates as a national network of registered providers rather than a single private practice.
• Maria Akatemia: Finnish foundation providing gender-sensitive psychosocial support, low-threshold counseling, and group services for women and families experiencing violence or crisis. Comparable in therapeutic approach and mission, with broader service portfolio and longer operating history.
• Ensi- ja turvakotien liitto: The Finnish Federation of Mother and Child Homes and Shelters, a major national organization running shelters and support services for domestic violence victims across Finland. Comparable in target population and service category, but operates at national scale with publicly funded shelter infrastructure rather than private therapy practice.
• Helsinki Mission / Helsingin Diakonissalaitos (HDL): Large Helsinki-based social and health services organization providing crisis support, mental health services, and psychosocial care across the capital region. Comparable in licensed psychosocial service delivery and Helsinki metropolitan footprint, but at much larger scale with broader portfolio.

Emerging players

• We Encourage Oy / AinoAid: Finnish technology company operating the AINO multilingual chatbot for domestic violence survivors, co-developed with Hyvinpitely's founders. Directly comparable in DV survivor support and Finnish-market focus; differs by being a digital product rather than a therapy practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hyvinpitely
• Facebookfacebook.com/Hyvinpitely
• Instagraminstagram.com/hyvinpitely

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyvinpitely