Armed Forces Vacation Club

What Armed Forces Vacation Club does

Armed Forces Vacation Club (AFVC) is a membership-based travel club operated by Resort Rental, LLC, a subsidiary of Travel + Leisure Co. (NYSE: TNL). Founded in 1999 and headquartered in Orlando, Florida, AFVC provides discounted resort, hotel, cruise, and car rental access exclusively to U.S. military members — active duty, veterans, retired, National Guard, Reserves, Gold Star families, DoD civilians, and AUSA members — and their immediate families. The platform operates on a freemium model: standard membership is free and grants access to a network of over 4,200 resorts in 100+ countries, while a paid Premium tier ($119 annually or $249 for three years) unlocks deeper discounts, earlier access to sales, and exclusive cruise and car rental offers.

The company's core product is R&R Vacations (formerly Space Available), which offers fixed-price weekly resort rentals at $499 per week for studios through three-bedroom suites, with inventory sourced from affiliated resorts through integrations with Wyndham Hotels & Resorts and the RCI timeshare exchange network. The platform extends beyond resorts into complementary travel categories: up to 25% off 20,000+ cruise sailings, up to 60% off 600,000+ hotels for Premium members, exclusive access to 30+ car rental brands, and an embedded GlobalGo travel insurance partnership. Additional revenue streams include giftable Resort Vacation Certificates ($499 each), High Demand and Last Minute inventory tiers, Mandatory and Optional All-Inclusive resort options, and Short Stays. Distribution is entirely direct-to-consumer through afvclub.com and a toll-free phone sales line, with no third-party travel agents.

AFVC's go-to-market combines digital self-service with community-led acquisition, leveraging military association partnerships (notably AUSA), word-of-mouth within military installations, and seasonal promotional campaigns tied to Military Appreciation Month and Veterans Day. The brand serves as a member-acquisition funnel for parent company Travel + Leisure Co., monetizing the military community primarily through Premium subscription upgrades, certificate sales, and transaction fees on bookings, while a special military contingency cancellation policy supports full refunds for deployment-related cancellations.

Name

Armed Forces Vacation Club

Legal name

Resort Rental, LLC

Website

https://afvclub.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Armed Forces Vacation Club is a free membership travel club operated by Travel + Leisure Co. subsidiary Resort Rental, LLC, offering discounted resort, hotel, cruise, and car rental access exclusively to U.S. military members, veterans, Gold Star families, DoD civilians, and AUSA members worldwide.

Ownership category

akta.pro rank

Product category

Military Travel Club / Discounted Resort Booking

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro primary industry

Military/Government Monthly Lodging (THAMAFAK)

akta.pro secondary industries

Military & Government Extended Stay Lodging (THAGAEAG), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Military travel club
• Resort vacation rentals
• Timeshare exchange
• Military discount travel
• Vacation certificates

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Premium Membership Subscriptions: Annual and multi-year subscription revenue from Premium membership upgrades. Members pay $119 per year or $249 for three years to access deeper discounts on resorts, hotels (up to 60% off), early access to sales, and exclusive cruise deals. Currently offering free 60-day and 6-month Premium trials for new members.
2. Resort Vacation Certificate Sales: One-time purchase of Resort Vacation Certificates (RVCs) priced at $499 for 7-night stays at affiliated resorts. These are giftable certificates redeemable within 12 months of purchase. Upgrade fees for premium dates/destinations range from $240 to $1,400.
3. R&R and High Demand Resort Bookings: Transaction fees from booking resort accommodations. R&R Vacations fixed at $499/week online (previously $509 via call center), with additional resort fees and taxes. Premium members receive 10% off standard pricing.
4. Last Minute Vacation Bookings: Transaction revenue from last-minute resort bookings starting at $379/week for smaller properties (studios, 1-bedroom) and $399/week for 2+ bedroom properties.
5. All-Inclusive Resort Bookings: Revenue from mandatory all-inclusive (12 resorts) and optional all-inclusive (17 resorts) resort bookings. Base prices range from $379 to $1,712 per week with additional all-inclusive fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Armed Forces Vacation Club is a free membership travel club for U.S. military members and their families that provides discounted access to 4,200+ resorts in 100+ countries through a web-based booking platform integrated with the Wyndham/RCI exchange network. Members can book fixed-price weekly resort rentals (R&R Vacations at $499/week), High Demand, Short Stay, Last Minute, and All-Inclusive resort stays, plus discounted cruises, hotels, car rentals, and travel insurance; Premium Membership upgrades offer deeper discounts and early sale access.

Product overview

Armed Forces Vacation Club is a free membership travel club for military members (active, retired, veterans, National Guard, Reserves, Gold Star families, DoD civilians, and AUSA members) that provides discounted access to resort accommodations worldwide. The core offering centers on R&R Vacations (fixed-price weekly resort rentals at $499/week) supplemented by High Demand, Short Stays, Last Minute Vacations, and All-Inclusive resort options. The product portfolio also includes Resort Vacation Certificates (gift certificates for 7-night stays), Premium Membership (paid upgrade with deeper discounts and early sale access), Cruises (up to 25% off 20,000+ sailings), Hotels (up to 60% off 600,000+ properties), Car Rentals (30+ brands), Travel Insurance (via GlobalGo), Special Occasion Group Travel, and a Vacation Planning Resource Center. The club is part of parent company Travel + Leisure Co. (NYSE: TNL) and has served military personnel for over 25 years, previously operating as Veterans Holidays before integration into the AFVC brand.

Differentiator

Problem solved

Functional benefit

Products and services

• R&R Vacations (formerly Space Available) Fixed-price weekly resort rental program offering excess inventory from affiliated resorts at $499 per week (online) plus mandatory resort fees and taxes. Properties range from studios to 3-bedroom suites, available for eligible military members and their families.
• High Demand Resorts Premium resort inventory representing peak travel times, larger units, and more sought-after destinations priced higher than standard R&R inventory. Available to eligible military members.
• Short Stays Resort accommodations available for less than a week (3-4 night getaways) offering the convenience and amenities of a resort condo. Available to eligible military members.
• Last Minute Vacations Last-minute resort getaway deals with smaller properties (hotel rooms, studios, 1-bedroom) starting at $379/week and larger 2+ bedroom properties starting at $399/week. Available to eligible military members.
• Mandatory All-Inclusive Resorts Resort accommodations where food, beverages, and amenities are included in the price. Guests must participate in the all-inclusive program and pay associated fees directly to the resort at or before check-in.
• Optional All-Inclusive Resorts Resort accommodations where guests pay a base price and have the option to participate in all-inclusive dining and amenities once they arrive at the resort.
• Resort Vacation Certificates (RVCs) Giftable certificates redeemable for 7-night vacation stays at affiliated resorts. Priced at $499 per certificate, valid for 12 months from purchase, with upgrade fees ranging from $240 to $1,400 for premium dates, unit sizes, or destinations. Non-refundable once purchased.
• Premium Membership Paid membership upgrade offering deeper discounts on resorts (10% off R&R, $70 off certificates), up to 60% off hotels, discounted car rentals, 48-hour early access to sales, and cruise deals. Annual plan at $119/year; three-year plan at $249.
• Special Occasion Group Travel Specialized travel coordination for destination weddings, family reunions, and special milestones. Dedicated Group Specialists coordinate travel plans and payment for entire travel parties.
• Cruises Cruise booking access offering up to 25% off public rates on 20,000+ cruises globally, available to members through the login portal.
• Car Rentals Exclusive access to 30+ major car rental brands for member vacations at discounted military rates; Premium members receive additional savings.
• Hotels Hotel booking access offering up to 60% off at 600,000+ hotels worldwide for Premium members, and up to 25% off for standard members.
• GlobalGo Travel Insurance Travel protection offering coverage for trip cancellations (up to 100% of trip cost, max $100,000), trip interruption (up to 150% of trip cost, max $150,000), emergency medical, evacuation, baggage delay, and 24/7 travel assistance, marketed through GlobalGo Insurance Services.

Quantifiable outcome

• Members can save up to 60% on hotels worldwide with Premium membership
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• Travel + Leisure Co. (NYSE: TNL)coreOthersArmed Forces Vacation Club is a subsidiary of Travel + Leisure Co., the parent company providing corporate backing, distribution network access (Wyndham/RCI exchange), and operational infrastructure. As part of TNL, AFVC leverages the company's resort exchange network and travel industry relationships.
• GlobalGo Travel Insurance (AU Warranty and Insurance Services, LLC DBA GlobalGo Insurance Services)supportingTechnology or IntegrationExclusive travel insurance partner offering coverage including trip cancellation (up to 100% of trip cost, max $100,000), trip interruption (up to 150% of trip cost, max $150,000), emergency medical, evacuation, baggage delay, and 24/7 travel assistance services. Insurance is available for purchase at goreadyinsurance.com/partners/afvc.
• Wyndham Hotels & Resorts / RCI Exchange NetworkcoreTechnology or IntegrationIntegration with Wyndham's vacation ownership properties and RCI timeshare exchange network provides access to 4,200+ resorts in 100+ countries. This infrastructure enables the club's resort inventory, booking systems, and points-based reservations.
• 30+ Car Rental BrandssupportingGTM or Marketing PartnerExclusive car rental program offering access to 30+ major brands at discounted military rates. Premium members receive additional car rental savings. This partnership enhances the complete travel package offering for military travelers.
• Veterans Holidays (Acquired Program)minorStrategic or Co-development PartnerVeterans Holidays program was integrated into Armed Forces Vacation Club, with existing Veterans Holidays members retaining their account benefits and accessing the same rates on the AFVC platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vacasa: Vacasa is a vacation rental management and booking platform offering professionally managed short-term rentals. Comparable in delivering resort-style accommodations on a per-week/per-stay basis, though without the military-eligibility lens.

Direct peers

• Inspirato: Inspirato is a subscription-based luxury vacation club offering members access to a curated portfolio of vacation residences. Closely comparable membership/recurring-revenue model even though its target customer is high-income rather than military.
• RCI (part of Travel + Leisure Co.): RCI is a sister brand within Travel + Leisure Co. and the timeshare exchange network that powers AFVC's core resort inventory. Operates a comparable membership-based exchange model for vacation weeks, making it the most direct functional peer.
• Interval International: Interval International is a leading timeshare exchange network offering members access to thousands of resorts worldwide. It competes head-to-head with RCI/Wyndham and provides a directly comparable exchange-based vacation club product.
• Bluegreen Vacations: Bluegreen Vacations is a timeshare and vacation club operator offering members access to a network of resorts. Closely comparable membership-based model delivering discounted resort stays via internal exchange inventory.

Broad incumbents

• AAA Travel: AAA Travel is the travel arm of the AAA membership organization, offering discounts on hotels, cruises, car rentals, and vacation packages to its members. Comparable membership-gated travel distribution model with multi-category discounts.
• Costco Travel: Costco Travel is a membership-gated travel marketplace offering discounted packages, resorts, cruises, and car rentals. Comparable in bundling multiple travel categories behind a paid membership and leveraging buying power for member discounts.
• Hilton Grand Vacations: Hilton Grand Vacations operates timeshare resorts and vacation club products bundled with Hilton Honors. Comparable resort inventory and timeshare-exchange business model within a larger hospitality conglomerate.
• Marriott Bonvoy: Marriott Bonvoy is a large hospitality loyalty program offering points-based access to hotels, resorts, and Marriott Vacation Club properties. Comparable in providing members discounted or rewarded access to a global resort/lodging inventory.
• Wyndham Hotels & Resorts: Wyndham is both a partner (exchange network) and a broad incumbent in the lodging space with its own loyalty and discount programs including military offers. Comparable in resort inventory scale and vacation products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ArmedForcesVacationClub
• Instagraminstagram.com/armedforcesvacationclub
• Xx.com/afvclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armed Forces Vacation Club