LunaCap Foundation

What LunaCap Foundation does

LunaCap Foundation is a 501(c)(3) nonprofit scholarship organization founded in 2018 by Paul Capon, a U.S. Air Force veteran and Columbia/London Business School MBA graduate adopted from Guadalajara, Mexico. The foundation awards ten $10,000 scholarships annually—50+ scholarships and over $560,000 disbursed since inception—to Active U.S. Military members, U.S. Armed Forces Veterans, and students of Mexican descent pursuing MBAs at 19 partner schools including Harvard, Yale, MIT, Columbia, Stanford, and Wharton. Beyond financial awards, LunaCap operates a structured mentorship program pairing current scholars with experienced alumni and cultivates a community of 350+ scholars across cohorts from the Class of 2021 through the Class of 2027.

The foundation is co-founded by five individuals (Paul Capon, Christopher Mendez, Ben Labra, Gabriel Montoya, Victor W. Cardona) and supported by a small team of 1–10 employees headquartered at 1412 Broadway, New York. Its core offerings comprise three interconnected programs: the need-based MBA Scholarship Program, the alumni Mentorship Program, and the broader LunaCap Scholar Community. Since inception, the organization has raised more than $5.1 million in donations and grants. As of March 2026, LunaCap has extended its model beyond scholarships by deploying $2.3 million into six ventures initiated by LunaCap Graduates, including Mosaic ETA, Parallel Venture Capital, Saturn Five, New Majority Capital, Vanarth, and Wallander Group.

Revenue mechanics are contribution-based rather than commercial: the foundation does not sell products or services and relies on individual donations processed through its website and the Zeffy donation platform, supplemented by marketing across LinkedIn, Facebook, Twitter/X, and YouTube. Geographic reach is concentrated in the United States, with the Mexican-descent eligibility criteria extending cultural relevance to Mexico-origin applicants. No AI, software product, or technology platform underlies the operation; the offering is fundamentally a human-curated scholarship and mentorship community rather than a technology-enabled service.

Name

LunaCap Foundation

Legal name

LunaCap Foundation

Website

https://lunacapfoundation.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

LunaCap Foundation is a 501(c)(3) nonprofit that awards $10,000 MBA scholarships and alumni mentorship to Active U.S. Military members, Veterans, and students of Mexican descent attending 19 partner top-tier business schools.

Ownership category

akta.pro rank

Product category

Nonprofit Educational Scholarship Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Degree-Level Scholarships (Undergrad/Masters/PhD/Postdoc) (EDAIAOAE)

akta.pro secondary industries

Scholarship & Fellowship Foundations and Trusts (EDADAHAC), Major Gifts, Planned Giving & Endowment Development (EDALAOAC)

Keywords

• MBA scholarship programs
• Veteran scholarship funding
• Nonprofit scholarship foundation
• Alumni mentorship programs
• Scholarship community network

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels6 records

Core offering

LunaCap Foundation is a 501(c)(3) nonprofit that awards ten $10,000 need-based MBA scholarships annually to Active U.S. Military members, U.S. Armed Forces Veterans, and students of Mexican descent entering one of 19 eligible top-tier MBA partner schools. Beyond financial support, scholars are paired with experienced LCF alumni mentors for guidance throughout their MBA and careers, and gain access to a growing community of 350+ LunaCap scholars across partner schools.

Product overview

LunaCap Foundation operates as a purpose-driven scholarship community offering three interconnected programs: the MBA Scholarship Program providing need-based financial awards ($10,000 each) to military members, veterans, and students of Mexican descent; the Mentorship Program connecting scholars with experienced alumni for guidance throughout their MBA and careers; and the broader LunaCap Scholar Community comprising 350+ scholars across top-tier MBA partner schools. The organization functions as a 501(c)(3) nonprofit with a mission to support and empower these target populations as they pursue MBA programs and prepare to lead with impact in business and society.

Differentiator

Problem solved

Functional benefit

Products and services

• MBA Scholarship Program Need-based scholarships awarded to Active U.S. Military members, U.S. Armed Forces Veterans, and students of Mexican descent entering top-tier MBA programs at one of 19 eligible partner schools (Harvard, Yale, MIT, Columbia, Stanford, Wharton, and others). Ten $10,000 one-time scholarships are awarded annually to help offset education costs, with awards disbursed to school Financial Aid Offices in September-November.
• Mentorship Program Scholar-to-alumni mentorship program connecting LunaCap scholars with experienced LCF alumni who provide guidance, perspective, and support during their MBA journeys and throughout their careers.
• LunaCap Scholar Community Network of 350+ LunaCap scholars across partner schools united by a shared commitment to leadership, service, and the responsibility to send the elevator back down, providing peer community and continued engagement during and after MBA study.

Quantifiable outcome

• 350+ scholars connected across partner schools
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Forté Foundation: Forté Foundation is a nonprofit that increases the number of women in business through scholarships, fellowships, and education programs at top MBA programs. Like LunaCap, it offers MBA-focused scholarship support with a focus on access and community, but serves women rather than military/veterans/Mexican-descent students.
• Point Foundation: Point Foundation is a 501(c)(3) that provides scholarships, mentorship, and leadership development to LGBTQ+ graduate students. It is a structurally comparable peer — needs-based graduate scholarships with an embedded mentorship and community model — but serving a different demographic.
• Hispanic Scholarship Fund: HSF provides scholarships to Hispanic and Latino students pursuing higher education, including graduate study. It overlaps directly with LunaCap's students of Mexican descent segment and provides a comparable target-population scholarship foundation model at much greater scale.
• Pat Tillman Foundation: Pat Tillman Foundation provides scholarships and support to military service members and veterans pursuing higher education, including business programs. It is a direct analogue to LunaCap's military/veteran beneficiary segment and operates a similar mentorship-driven scholar community model.
• UNCF (United Negro College Fund): UNCF administers scholarships and fellowships for underrepresented minority students, including graduate and professional students. Its operating model as a scholarship/fellowship foundation serving a defined demographic closely parallels LunaCap, though at far greater scale and historical reach.
• Marine Corps Scholarship Foundation: MCSF provides scholarships to children of Marine Corps service members and veterans. It is directly comparable in operating model (501(c)(3) scholarship foundation serving military families) and overlaps LunaCap's veteran beneficiary segment.
• Consortium for Graduate Study in Management: The Consortium partners with top MBA programs to provide fellowship funding and development for underrepresented minorities. It is the closest large-scale analog to LunaCap's mission of funding diverse MBA candidates, though operating at much greater scale across many top business schools.
• Tillman Military Scholars (via Pat Tillman Foundation): Tillman Scholars is the Pat Tillman Foundation's flagship program providing scholarships to active-duty service members, veterans, and military spouses pursuing higher education including MBAs. It directly competes for the same applicant pool in the military-veteran MBA scholarship niche.

Emerging players

• Yellow Ribbon Program (U.S. Department of Veterans Affairs): The Yellow Ribbon Program supplements GI Bill tuition benefits at participating schools. It is a partial overlap rather than a direct competitor because it is a federal benefit rather than a private scholarship, but it directly reduces the financial barrier LunaCap addresses.

Broad incumbents

• Jack Kent Cooke Foundation: Jack Kent Cooke Foundation provides substantial scholarships to high-achieving students with financial need, including support through graduate and professional school. It is a broader, well-established incumbent in the scholarship foundation space with overlapping mission elements (need-based access to elite education).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/LunacapF
• YouTubeyoutube.com/channel/UCOK_ERaSHJ9AH5zbij_krfg
• Facebookfacebook.com/LunaCap-Foundation-106880961062598
• LinkedInlinkedin.com/company/lunacap-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LunaCap Foundation