What IR Interactive does

ir interactive GmbH is a privately held German web agency headquartered in Gummersbach (HRB 82449, Registergericht Köln), operating under the brand IR Interactive. The firm designs, develops, and maintains TYPO3-based websites, custom web applications, shop systems, and online marketing solutions for small, mid-sized, and large enterprises in Germany. Its core technology stack is the open-source TYPO3 CMS, supplemented by self-developed extensions — notably the Produktdatenbank (centralized product database), the Marktfinder (postal-code-based dealer/store locator), and an internal Service Monitoring Tool for tracking client site security and update status. The agency has also built bespoke integrations such as a REST API connecting the Orange Commerce B2B shop system to ERP/warehouse management and a PIM document-collection feature for sales staff. Two managing directors, Ilona Biefeld and Roland Biefeld, lead the firm, which employs 11–50 people and operates without disclosed external investors or parent entities.

IR Interactive generates revenue through a hybrid model combining project-based fees (website design and development, shop system implementation, microsites and onepagers) with recurring service contracts (Service XS, S, M, L) that allocate monthly hours for CMS monitoring, updates, content changes, and at higher tiers SEO/Google Ads support. Online marketing services — SEO consulting, Google Ads campaign management, and newsletter marketing via CleverReach — are sold as retainer or per-campaign engagements. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and relationship-driven: the agency acquires clients through direct personal consulting, supplemented by a free SEO/website analysis tool and a content knowledge base ("Gut zu wissen") that drives organic search traffic and top-of-funnel leads.

The agency claims 20+ years of TYPO3 experience and serves a diversified enterprise customer base spanning stainless steel, HVAC, mining, food wholesale (245,475-SKU B2B shop), specialty vehicles, cosmetics, outdoor advertising, ERP consulting, personnel services, and funeral services. Standard integrations include Google Analytics, Google Maps, Google Ads, Google for Jobs, Bitrix24 live chat, CleverReach newsletters, and AutoScout24 for vehicle listings. Operations are domestic-focused (Germany) with documented capability for international deployments including a China proxy solution, and content guidance for Russia and USA market requirements.

Name

IR Interactive

Legal name

ir interactive GmbH

Website

https://ir-interactive.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ir interactive GmbH is a German web agency based in Gummersbach that designs TYPO3-based websites, custom web applications, shop systems, and online marketing solutions for small, medium, and large enterprises across diverse industries in Germany.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• TYPO3 web development
• TYPO3 CMS services
• Website design agency
• Online marketing services
• Shop system integration

Headquarters

HQ city

Gummersbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Development & Design Projects: Project-based fees for designing and developing individual websites, onepages, microsites, and complex TYPO3-based web solutions. Pricing is quote-based and determined by project scope.
2. Service Contracts (Servicepauschale): Monthly or annual fixed-fee service packages (Service XS/S/M/L) providing allocated hours for system monitoring, updates, content changes, and ongoing development. Offers reduced hourly rates and predictable costs for clients.
3. Online Marketing Services: Fees for SEO consulting, Google Ads campaign management, and newsletter marketing services. These are ongoing retainer-style or per-campaign engagements.
4. Shop System Implementation: Project-based implementation of e-commerce platforms (e.g., Orange Commerce B2B shop system) with custom integrations to client ERP/warehouse management systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

IR Interactive is a German full-service web and advertising agency (Werbeagentur) that plans, designs and builds TYPO3-based websites, custom web applications, and B2B shop systems. Its offering is rounded out by online marketing services (SEO, Google Ads, newsletter marketing) and tiered service/update contracts to maintain and operate customer TYPO3 installations.

Product overview

IR Interactive is an advertising agency specializing in TYPO3-based web solutions for small, medium, and large enterprises. Their core offering centers on TYPO3 website development with custom extensions including a Product Database for centralized product management and a Marktfinder dealer-locator module. Additional products include Onepages/Microsites for compact web presence, Online Marketing services (SEO, Google Ads, newsletter campaigns), Free SEO Analysis, and ongoing Service & Updates with tiered maintenance contracts (Service XS to Service L).

Differentiator

Problem solved

Functional benefit

Products and services

• TYPO3 Website Development

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• jweiland.net: Long-standing TYPO3 specialist in Germany offering development, hosting, training, and TYPO3 extensions. Highly comparable on platform specialization, customer segment, and recurring service/hosting revenue structure.
• 3m5. TYPO3-focused digital agency in Germany offering web development, TYPO3 hosting, and digital strategy. Similar mid-size profile, German SME/enterprise focus, and TYPO3-first delivery model — competes head-to-head with IR Interactive for TYPO3 engagements.
• dkd Internet Service GmbH: Frankfurt-based full-service digital agency with strong TYPO3 and content management expertise, plus e-commerce, PIM, and online marketing. Comparable scope (web + marketing + integrations) and enterprise customer profile; meaningfully larger in headcount than IR Interactive.
• Amedick & Sommer: German digital agency with deep TYPO3 expertise, plus broader web development and content strategy. Comparable in size, customer base, and TYPO3-centric delivery model; targets similar DACH mid-market and enterprise clients.
• TYPONLINE: German digital agency specializing exclusively in TYPO3 website development, hosting, and extensions. Most direct comparable by technology stack, customer profile (German SME/enterprise), and service offering; competes for the same TYPO3 project work as IR Interactive.
• Elbmarketing: German full-service digital agency offering TYPO3 web development, SEO, online marketing, and shop systems. Directly comparable service mix (web + marketing + recurring maintenance) for German SME/enterprise clients.

Broad incumbents

• denkwerk: Cologne-based digital agency covering web platforms, e-commerce, content, and digital strategy for major brands. Competes for enterprise web and online marketing budgets but at materially larger scale; relevant incumbent comparable for capability scope.
• Scholz & Volkmer: Wiesbaden-based digital agency with strong enterprise and corporate web platform work, plus digital marketing and brand communications. Comparable on enterprise customer segment and platform-building capability, but with broader strategic and creative scope than IR Interactive.
• nexum: Cologne-based digital agency offering strategy, web, e-commerce, and content marketing for enterprise clients. Overlapping capabilities (TYPO3/enterprise web development, online marketing) but significantly larger scale and broader portfolio than IR Interactive.

Regional players

• P3 Marketing & Solutions: German mid-sized TYPO3 and web agency offering development, hosting, SEO, and shop systems with a strong DACH regional footprint. Comparable service offering and customer size band, though with a different geographic center of gravity than IR Interactive's Gummersbach base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ir-interactive-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IR Interactive