FD Comunicação
FD Comunicação is a Brazilian PR and communications agency founded in 1997, specializing in gaming, esports, and technology clients. It serves publishers, distributors, and developers with media relations, content creation, community management, and events across Brazil and LATAM.
- Company typePrivate
- Founded1997
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FD Comunicação does
FD Comunicação is a Brazilian communications and public relations agency founded in 1997 by Fernanda Domingues, headquartered in São Paulo with a secondary operational presence in Rio de Janeiro. The firm specializes in serving the global video game industry across Brazil and the broader LATAM region, providing services to video game publishers, distributors, and developers. The agency makes no use of proprietary technology; it is structured as a professional services firm with core service offerings spanning PR & Media Relations, Content Creation, Community Management, and Events Management. The core commercial asset is a 28-year-built network of journalists, influencers, and gaming communities across gaming, tech, business, and entertainment media.
The service portfolio comprises four offerings. PR & Media Relations leverages the agency's network to secure coverage across gaming, tech, business, and entertainment media. Content Creation is delivered through in-house influencers producing material for YouTube, Instagram, and other platforms. Community Management involves acting as a liaison with player communities, curating content, organizing meetups, and adapting global campaigns to local relevance. Events Management covers end-to-end presence at major industry events including Gamescom LATAM, Brazil Game Show (BGS), CCXP, and Anime Friends, as well as custom events in São Paulo and Rio de Janeiro. No proprietary platform, API, or AI tooling is associated with these services.
FD Comunicação generates revenue through professional services engagements delivered on a quote-based, project-priced model that is not publicly disclosed. Its go-to-market motion is sales-led, targeting enterprise clients through direct outreach and the founder's 28-year industry network. The company is privately held, founder-owned and founder-led, with no institutional investors, no parent company, no funding rounds, and no M&A activity disclosed. Customer concentration details are not disclosed in the source material, though the client base is described as enterprise-level publishers, distributors, and developers worldwide.
FD Comunicação firmographics
Firmographics- Name
- FD Comunicação
- Legal name
- FD Comunicação
- Website
- https://fdcomunicacao.com.br
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FD Comunicação is a Brazilian PR and communications agency founded in 1997, specializing in gaming, esports, and technology clients. It serves publishers, distributors, and developers with media relations, content creation, community management, and events across Brazil and LATAM.
- Ownership category
- akta.pro rank
FD Comunicação industry classification
Industry- Product category
- Public Relations and Marketing Services for the Video Game Industry
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), Reputation Management & Online PR (BPAFADAN)
Keywords
Where FD Comunicação is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
FD Comunicação business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- PR & Media Relations Services: PR campaigns leveraging 28-year network of journalists, influencers, and gaming communities to secure coverage across gaming, tech, business and entertainment media for clients.
- Content Creation Services: In-house influencer content production for YouTube, Instagram and other social platforms, delivered as standalone service or part of integrated campaigns.
- Community Management Services: Liaison services with player communities including content curation, meetup organization, and adaptation of global campaigns for local market relevance.
- Event Management Services: End-to-end event presence management including booth design, content production, photography, and media coverage at major gaming events. Also organizes custom events in São Paulo and Rio de Janeiro.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
FD Comunicação product offering
Product offeringCore offering
FD Comunicação is a Brazilian PR and marketing agency that delivers high-impact communications campaigns, influencer content, community engagement, and event management services for the global video game industry. Its core offerings are PR & Media Relations, Content Creation, Community Management, and Events Management, executed by dedicated in-house teams for publishers, distributors, and developers operating in Brazil and the wider LATAM region.
Product overview
FD Comunicação is a Brazilian PR agency specializing in high-impact marketing campaigns and premium content for the global video game industry. The company offers four core service offerings: PR & Media Relations (leveraging a 28-year network of journalists, influencers, and gaming communities), Content Creation (in-house influencers for YouTube, Instagram and beyond), Community Management (player community liaison, content curation, meetups, and local campaign adaptation), and Events Management (end-to-end presence at events like Gamescom LATAM, Brazil Game Show, CCXP, Anime Friends, plus custom events in São Paulo and Rio de Janeiro). The agency supports publishers, distributors, and developers worldwide with a multidisciplinary team that blends creativity with seasoned expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- PR & Media Relations PR campaigns leveraging a 28-year network of journalists, influencers, and gaming communities to amplify games, products, or services and secure coverage across gaming, tech, business, and entertainment media for game publishers, distributors, and developers.
- Content Creation In-house influencer content production for YouTube, Instagram, and other social platforms, delivered as a standalone service or as part of integrated campaigns for video game clients.
- Community Management Community liaison services for video game clients, including content curation, meetup organization, and adaptation of global campaigns for local market relevance in Brazil and LATAM.
- Events Management End-to-end event presence management at major gaming conventions including Gamescom LATAM, Brazil Game Show (BGS), CCXP, and Anime Friends, covering booth design, content production, photography, and media coverage; also organizes custom events in São Paulo and Rio de Janeiro.
Companies that use FD Comunicação
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
FD Comunicação technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FD Comunicação partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
FD Comunicação competitors and assessment
Company assessmentBroad incumbents
- Allied Global Marketing: Larger full-service marketing agency with deep gaming and entertainment practice running PR, influencer, experiential, and content programs for major publishers. A broader incumbent competitor to FD for enterprise game-publisher accounts.
- M Booth: Lifestyle, entertainment, and culture PR and marketing agency with a growing gaming and entertainment roster. Comparable as a larger, broader PR firm that increasingly competes for entertainment/gaming client budgets that FD also targets.
Direct peers
- Sandbox Strategies: Specialist gaming and esports communications and marketing agency offering PR, content, and community services to publishers and platforms. Directly comparable to FD's integrated PR/community/events model targeting game-industry clients.
- ICO Partners: Long-standing gaming and entertainment marketing/PR agency with offices in Europe and the US, running PR, influencer, and community campaigns for game publishers. Highly comparable to FD Comunicação because both serve video game publishers with multi-service PR, influencer, and event support.
- Evolved PR: Gaming, esports, and entertainment PR agency providing media relations, influencer campaigns, and community management for publishers. Directly comparable in vertical focus and service mix to FD Comunicação.
- Wild Card PR: Boutique PR and influencer agency focused on games, esports, and entertainment, with services spanning PR, content, community, and events. Mirrors FD's full-service gaming PR playbook and target customer base.
- PWR PR: PR, influencer, and social media agency focused on gaming, lifestyle, and entertainment brands. Comparable in offering integrated PR, influencer, and event-style activations to entertainment and games clients.
- Renaissance PR (RPR): Gaming and entertainment PR agency providing media relations, influencer engagement, and event support to game publishers and entertainment brands. Comparable as a vertically focused gaming PR specialist competing for the same publisher marketing budgets.
- A10 PR: Boutique PR and marketing firm serving the gaming and entertainment industry with media relations, influencer marketing, and event activation. Comparable because it pursues the same gaming publisher clients with a similar service stack.
Emerging players
- Big Fish Entertainment (gaming/entertainment PR peers): Smaller PR and marketing agency with gaming and entertainment clients, offering media relations, influencer work, and events. Comparable as a similarly sized specialist peer competing for mid-tier game publisher and entertainment mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FD Comunicação social profiles
Digital presenceFD Comunicação financial estimates
Financial estimateRevenue estimate
Valuation estimate
FD Comunicação leadership team
Management profileNumber of profiles
Profiles1 record
FD Comunicação funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FD Comunicação M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FD Comunicação
What does FD Comunicação do?
FD Comunicação is a Brazilian PR and marketing agency that delivers high-impact communications campaigns, influencer content, community engagement, and event management services for the global video game industry. Its core offerings are PR & Media Relations, Content Creation, Community Management, and Events Management, executed by dedicated in-house teams for publishers, distributors, and developers operating in Brazil and the wider LATAM region.
Is FD Comunicação a public or private company?
FD Comunicação is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FD Comunicação founded?
FD Comunicação was founded in 1997. It employs 11 to 50 people.
Where is FD Comunicação based?
FD Comunicação is headquartered in São Paulo, Brazil, in the Latin America region.
How does FD Comunicação make money?
Four revenue lines are on record. PR & Media Relations Services are the primary driver. The others are content Creation Services, community Management Services and event Management Services.
Who are FD Comunicação's main competitors?
Broad incumbents on record are Allied Global Marketing and M Booth. Direct peers are Sandbox Strategies, ICO Partners, Evolved PR, Wild Card PR, PWR PR, Renaissance PR (RPR) and A10 PR. Big Fish Entertainment (gaming/entertainment PR peers) is listed as an emerging player.
Does FD Comunicação have an API?
No public API is recorded for FD Comunicação.
What industry is FD Comunicação in?
FD Comunicação's product category is Public Relations and Marketing Services for the Video Game Industry. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 54182 and its SIC code is 7311.