Foundation 92

What Foundation 92 does

Foundation 92, officially rebranded to Salford City FC Foundation on 10 July 2026, is a UK-registered charity (Charity Number 1180246) founded in November 2018 by the Class of '92 — Gary Neville, Ryan Giggs, Nicky Butt, Paul Scholes, Phil Neville, and David Beckham — as the official charity of Salford City FC. It designs and delivers community programmes across three pillars: Community Engagement, Education & Employability, and Health & Wellbeing, serving children, young people, families, adults, and older adults across Salford and Greater Manchester. Core programmes include Premier League Kicks, Premier League Primary Stars, the KeepHERS girls' goalkeeping pathway (with Mary Earps), the Girls Emerging Talent Centre, Walking Football, Holiday Activity Camps, BTEC Football & Education, and Matchday Mile. The underlying delivery model is venue-based sport-and-education programming supported by an online booking portal and a Community Hub at Doveridge Gardens, Salford; there is no proprietary technology platform beyond standard web tooling.

The business model is grant- and donation-funded rather than commercial. Income is sourced from corporate principal partnerships (1st CENTRAL), strategic programme partnerships (OpenMoney £50,000 over two years, Bupa Foundation), Premier League Foundation pass-through funding, local authority contracts (Manchester, Salford, Bury, Trafford, Tameside councils), individual giving via JustGiving, and community fundraising events (Corporate Cup, Padel Tournament, Big Sports Quiz). Most programmes are free at the point of use to beneficiaries; a small number of corporate events carry entry fees. Headcount is 11-50 with a published management team of around eight supplemented by frontline delivery staff, and 2025 operational scale reached 17,452 individuals supported, 25,345 delivery hours, and 229,511 attendances.

Name

Foundation 92

Legal name

Salford City FC Foundation

Website

https://foundation92.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Foundation 92 (rebranded Salford City FC Foundation in July 2026) is a UK charity founded by the Class of '92 that delivers free sport, education, and health programmes to children, families, and adults across Salford and Greater Manchester.

Ownership category

akta.pro rank

Product category

Community Sports and Education Charity Services

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking Foundations (813211)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Private Foundations (BPAGAKAA), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

• Community sports programmes
• Youth education programmes
• Health and wellbeing initiatives
• Charity fundraising events
• Community engagement services

Headquarters

HQ city

Salford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Charitable Donations and Grants: Funding from corporate partners, charitable foundations, and individual donors supporting community programs across education, health, and youth engagement
2. Corporate Partnerships and Sponsorship: Principal partner arrangements (e.g., 1st Central), corporate cup events, padel tournaments, and fundraising initiatives with local businesses
3. Financial Inclusion Partnership: Partnership investments such as the two-year £50,000 OpenMoney financial literacy partnership

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Foundation 92 (now Salford City FC Foundation) is the official charity of Salford City FC delivering free community programmes across three pillars: Community Engagement, Education & Employability, and Health & Wellbeing. Core offerings include Premier League Kicks and Premier League Primary Stars, the KeepHERS girls' goalkeeping pathway, Walking Football for older adults, Holiday Activity Camps, BTEC Football & Education, and tailored health initiatives such as Fit 92 and Dementia Friendly Sports.

Product overview

Foundation 92 (now officially Salford City FC Foundation as of July 2026) is a community charity organisation founded by the Class of '92, offering a portfolio of sports, education, health & wellbeing, and community engagement programmes across Salford and Greater Manchester. The core offering consists of football-based programmes including Premier League Kicks, Premier League Primary Stars, the KeepHERS goalkeeping programme (in partnership with Mary Earps), and the Girls Emerging Talent Centre. Additional programmes span Walking Football for older adults, Holiday Activity Camps, BTEC Education, Health & Wellbeing initiatives (Fit 92, Dementia Friendly Sports), and community support schemes including the Charity of the Month programme and My Special Day mascot experiences. The organisation operates from multiple facilities including a Community Hub and delivers programmes at various venues across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Premier League Kicks A nationally recognised community programme providing free weekly football sessions and positive activities designed to engage and support young people aged 6-16 across Salford, created in partnership with the Premier League Foundation.
• Premier League Primary Stars Education programme using the appeal of football to help children learn, be active and develop essential life skills in primary schools across Maths, English, PE and PSHE.
• KeepHERS Programme A girls engagement project with a dedicated goalkeeping pathway delivered in partnership with England goalkeeper Mary Earps, aimed at increasing participation, confidence and progression opportunities for girls aged 6-18.
• Girls Emerging Talent Centre (ETC) A talent identification and development programme for girls aged 6-18 providing high-quality football training and clear progression routes into elite football.
• Walking Football Adapted football sessions for older adults and those who want to stay active at a gentler pace, promoting health and wellbeing through physical activity.
• Holiday Activity Camps (HAF) Free multi-activity and sport camps during school holidays providing children and young people with fun, safe and engaging environments, particularly targeting those who receive free school meals.
• BTEC Football & Education Programme A football and education programme in partnership with Salford City FC providing academic qualifications alongside football training.
• Health & Wellbeing Programmes Programmes including Fit 92, Swim Bike Run, Dementia Friendly Sports & Activity Group, and Come as You Are supporting physical and mental health across different age groups.
• Matchday Mile Pre-match one-mile community walk around the Peninsula Stadium before home fixtures, promoting wellbeing and community connection.
• Charity of the Month A monthly initiative spotlighting local charities and community organisations in Salford, providing tickets, donations, and social media recognition.
• Corporate Cup Annual corporate football tournament held at the Peninsula Stadium raising funds for community programmes.
• My Special Day Mascot experiences for young people facing health challenges or adversity, providing unforgettable matchday opportunities.
• Community Hub A drop-in community space at Doveridge Gardens, Salford providing multi-purpose facilities for community activities.
• Booking Portal Online booking system for sessions and programmes allowing individuals to book places on various activities.

Quantifiable outcome

• 17,452 individuals supported in 2025
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, supporting and flagship.

• MediaCity UKcoreStrategic or Co-development Partner · 1 June 2026Premier League Kicks sessions at MediaCity Piazza bringing free football opportunities to young people in the MediaCity area.
• CommUNITY Little HultonsupportingGTM or Marketing Partner · 1 June 2026Charity of the Month recipient providing weekly food club and community services. Receives tickets, cereal donations, and social media recognition.
• ExperiansupportingStrategic or Co-development Partner · 1 March 2026Partnership with National Literacy Trust to deliver financial training to vulnerable children through #WordsThatCount campaign.
• Camptech ProductssupportingGTM or Marketing Partner · 1 February 2026Matched £1,000 donation to provide sleeping bags for homeless charities after supporter donation.
• Transport for Greater Manchester / TravelSafecoreStrategic or Co-development Partner · 1 January 2026Anti-Social Behaviour Change Programme delivered by outreach youth workers to tackle crime and antisocial behaviour on public transport.
• Salford Lads & Girls ClubcoreStrategic or Co-development Partner · 1 January 2026Weekly Premier League Kicks sessions at iconic Salford venue, expanding opportunities for young people aged 6-16.
• JMW SolicitorssupportingGTM or Marketing Partner · 1 January 2026Headline sponsor of 2026 Corporate Cup at Peninsula Stadium, supporting corporate fundraising events.
• Kuits SolicitorssupportingGTM or Marketing Partner · 1 January 20262026 Corporate Cup Champions; regular participant in Foundation 92 corporate events.
• Mary EarpsflagshipStrategic or Co-development Partner · 1 January 2026Partnership with England goalkeeper Mary Earps MBE to deliver the KeepHERS programme, providing goalkeeping opportunities for girls aged 6-18. Mary actively participates in sessions, inspiring young female players with coaching tips, Q&A sessions, and meet-and-greet opportunities.
• Wells PropertysupportingGTM or Marketing Partner · 1 December 2025Friends of Foundation 92 programme member supporting community sports and education projects.
• Broughton HousesupportingStrategic or Co-development Partner · 1 January 2024Health & Wellbeing team delivery of twice-weekly accessible physical activity sessions for veteran residents.
• Johan Cruyff FoundationcoreStrategic or Co-development Partner · 1 January 2023Partnership to build new Cruyff Court in Little Hulton, in collaboration with For Housing, Salford City Council, and CommUNITY Little Hulton. Provides free, safe play spaces for young people.
• Clarion FuturescoreStrategic or Co-development Partner · 1 June 2022Friends, Food and Foundations programme providing daily drop-in sessions with free meals at Sutton Community Centre.
• OpenMoneycoreStrategic or Co-development Partner · 1 March 2022Two-year partnership investing £50,000 into football-focused financial literacy training for young people aged 14+ through the #WordsThatCount campaign.
• EFDN (European Football for Development Network)coreStrategic or Co-development Partner · 1 March 2022European network membership enabling international partnerships. Supported Ukraine humanitarian mission delivering aid packages to Lviv Stadium shelter centre. Includes Community Champions League support.
• National Literacy TrustcoreStrategic or Co-development Partner · 1 January 2022#WordsThatCount campaign delivering financial training alongside Experian and Foundation 92. Also supporting Salford Literacy Trail.
• Bupa FoundationcoreStrategic or Co-development Partner · 1 January 2022Wellbeing partnership renewed for 12 months supporting health and wellbeing programmes. Has supported Ukraine humanitarian missions and December to Remember campaigns.
• Age UK SalfordcoreStrategic or Co-development Partner · 1 January 2022Walking football programme partnership for older people in Albert Park, Broughton, and Swinton, promoting active aging and social connection.
• Reech Sports LimitedsupportingTechnology or Integration · 1 December 2021Partnership to launch disability, sports, and inclusion programme supporting young people with additional needs to become more active.
• Denis Law Legacy TrustsupportingStrategic or Co-development Partner · 1 December 2021Twinning of Cruyff Court operations to provide positive destination activities for young people across partner networks.
• 1st CENTRALflagshipGTM or Marketing Partner · 1 October 2021Principal Partner of Foundation 92, providing two-year partnership to strengthen delivery programmes. Supports EDI events and community initiatives alongside Gary Neville and Foundation 92.
• Premier League/ Premier League FoundationcoreStrategic or Co-development Partner · 1 July 2006Long-standing partnership delivering Premier League Kicks (since 2006/07) and Premier League Primary Stars programmes. Premier League Kicks uses football to engage young people in regular positive activity, creating safer communities. The Foundation receives programme funding and national platform access through this partnership.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Manchester City FC Foundation: Official charity of Manchester City FC delivering Premier League Kicks, Primary Stars, and health/education programmes across Greater Manchester. Directly comparable in mission, funding model, and geography, and competes with Foundation 92 for the same regional participants and council grants.
• Manchester United Foundation: Official charity of Manchester United delivering youth sport, education, and health programmes across Greater Manchester. Closely comparable in geography and Premier League-aligned programme mix, and notably shares the Class of '92 brand heritage with Foundation 92.
• Liverpool FC Foundation: Official charity of Liverpool FC running Premier League Kicks, education programmes, and health initiatives across Merseyside. Directly comparable in programme mix, funder mix (Premier League Foundation), and community-sport charity operating model.
• Everton in the Community: Official charity of Everton FC delivering sport, education, and health programmes including Premier League Kicks. Comparable in mission, programme portfolio, and reliance on Premier League-aligned funding streams.
• Bolton Wanderers Community Trust: Community organisation of Bolton Wanderers delivering Premier League Kicks, Primary Stars, and health programmes across Greater Manchester. Directly comparable local competitor sharing the same regional participant pool and council funding sources.
• Tottenham Hotspur Foundation: Official charity of Tottenham Hotspur delivering Premier League Kicks, Primary Stars, and education programmes in North London. Comparable in programme portfolio and Premier League Foundation funding model, though operating in a different UK region.
• Arsenal in the Community: Arsenal FC's community arm delivering Premier League Kicks, Primary Stars, and education programmes in London boroughs. Comparable in programme mix, celebrity/founder brand association, and reliance on Premier League-aligned funding.
• StreetGames: UK national charity using sport to engage disadvantaged young people aged 11-30 in underserved communities. Comparable in mission and target population, and a national infrastructure partner for similar grassroots sport charities.
• Youth Sport Trust: National children's charity focused on PE, sport, and physical activity in schools and communities. Comparable in mission to use sport for youth development outcomes, though operates at a national rather than regional scale.

Others

• Football Foundation: The UK's largest sports charity, grant-funding football facilities and community programmes. Adjacent ecosystem participant that is itself a potential funder of Foundation 92's facility and programme expansion plans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Foundation92
• YouTubeyoutube.com/channel/UCjHXGhqoctSqVMyTQTq3mLA
• Facebookfacebook.com/Foundation92Official
• LinkedInlinkedin.com/company/foundation-92
• Instagraminstagram.com/foundation92official

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundation 92