Grupo Eco

What Grupo Eco does

Grupo Eco (legal entity: ECO COMERCIALIZADORA S.A. DE C.V.) is a privately held Mexican fuel distribution and commercialization company founded in 1990 as a family business in Hermosillo, Sonora, with its corporate headquarters now in Tijuana, Baja California. It operates a network of more than 300 gasoline service stations across four northwestern Mexican states - Baja California, Sonora, Baja California Sur, and Sinaloa - under branded partnerships with Arco, Tesoro, and Pemex, alongside its own ProFuels brand. Beyond fuel retail, the company runs 95 ZNAK convenience stores co-located at stations, a fleet of 130+ fuel transport units serving multiple Mexican states, a wholesale fuel commercialization business, and a real estate services unit that develops and manages properties within its gas-station ecosystem.

The company's technology footprint is predominantly internal and operationally focused. It has developed proprietary systems including EControl for volumetric fuel measurement and inventory management, Enercard for fleet fuel-card management and loyalty rewards, Eco Touch and POS Itouch for point-of-sale transactions, the Arco APP mobile loyalty application, and Quick View for commercial intelligence and sales analytics. No external APIs, SDKs, AI/ML capabilities, or patents are disclosed in the available source material.

Grupo Eco generates revenue primarily through transaction-fee models: retail fuel sales at branded and unbranded stations, wholesale fuel distribution to commercial clients, fuel transportation services, convenience store sales at ZNAK locations, and real estate and property management services. Fuel pricing in Mexico is government-regulated and is not publicly disclosed. The company holds a core strategic alliance with Marathon Petroleum Corporation that makes it the first group in northwest Mexico to store and distribute 100% imported fuel sourced from US storage terminals. The company employs more than 3,300 staff across its operating units and remains family-owned with no disclosed external institutional investors.

Name

Grupo Eco

Legal name

ECO COMERCIALIZADORA S.A. DE C.V.

Website

https://grupoeco.com.mx

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Eco is a privately held Mexican fuel distributor operating 300+ gas stations under the Arco, Tesoro, and ProFuels brands across northwest Mexico, supported by 130+ transport units and 95 ZNAK convenience stores.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Retail Gasoline Service Stations

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Gasoline Stations (4571)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Fuel distribution
• Gas station operations
• Wholesale fuel commercialization
• Convenience store retail
• Fleet fuel management

Headquarters

HQ city

28 De Noviembre

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Distribution and Commercialization: Revenue from distributing and commercializing fuel through branded gas stations (Arco, Tesoro) and unbranded locations across northwest Mexico. Operates over 300 gas stations serving retail customers and provides wholesale fuel to commercial clients.
2. Fuel Transportation Services: Transport and delivery of fuel to gas stations across multiple states in the Mexican Republic using a fleet of over 130 delivery units
3. Convenience Store Operations: Revenue from ZNAK convenience stores operating under the gas station-convenience store model, offering products and services at gas station locations
4. Real Estate Services: Property management and real estate solutions for gas station locations and commercial properties within the company's business ecosystem

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Grupo Eco distributes and commercializes gasoline and other fuels through a network of more than 300 branded gas stations (Arco, Tesoro, ProFuels, Pemex) across four states in northwestern Mexico. It also sells fuel wholesale, operates 95+ ZNAK convenience stores at station locations, transports fuel via a fleet of 130+ units, and provides real estate services for station properties.

Product overview

Grupo Eco is a diversified fuel distribution and commercialization company operating a platform of over 300 gasoline service stations across northwestern Mexico, supported by wholesale fuel commercialization, a fleet of 130+ transportation units, 95+ convenience stores under the ZNAK brand, and proprietary technology systems including EControl (volumetric control), Enercard (fleet/rewards), Eco Touch/POS Itouch (point-of-sale), Arco APP (mobile loyalty), Quick View (business intelligence), and other internal tools for operations and customer service.

Differentiator

Problem solved

Functional benefit

Brands

• ZNAK: Convenience store brand operating under the gas station-convenience store model, launched in 2017 in northwestern Mexico.
• EControl
• Enercard
• Eco Touch
• Arco APP

Products and services

• Arco and Tesoro Gas Stations Gasoline service stations operating under Arco, Tesoro, and Pemex brands across northwestern Mexico, forming the company's primary retail distribution network of over 300 stations serving retail fuel customers.
• ProFuels Fuel Brand Fuel brand associated with the Marathon Petroleum Corporation strategic alliance, representing 100% imported product from the United States distributed directly from storage terminals.
• ZNAK Convenience Stores Convenience store chain launched in 2017 under the gas station-convenience store binomial model, offering service, speed, and a variety of products and services at 95+ locations in northwestern Mexico.
• Enercard Fleet management and rewards program for commercial fuel customers, enabling fuel card operations and customer loyalty across Grupo Eco's station network.
• Arco APP Mobile application for the Arco brand providing a loyalty system for retail customers of Arco branded gas stations.
• Wholesale Fuel Commercialization Wholesale fuel commercialization under recognized brands including Arco, Tesoro, Unbranded, and Pemex, sold in bulk to commercial clients.
• Fuel Transportation Service Fuel transportation service with a fleet of over 130 delivery units serving multiple states in the Mexican Republic, transporting fuel from terminals to gas station locations.
• Real Estate Services Real estate services implementing strategies that add value to communities where the company operates, including property management for gas station locations and commercial properties.
• Buzón Facturas Online invoicing service for customers to receive and manage their invoices from Grupo Eco transactions.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Marathon Petroleum CorporationcoreStrategic or Co-development PartnerLong-term strategic alliance making Grupo Eco the first group in northwest Mexico to store and distribute 100% imported fuel from the United States directly from storage terminals. Marathon Petroleum operates the largest refinery system in the United States with over 3 million barrels of crude oil per day across 16 refineries. The partnership enables ProFuels brand operations.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pemex Transformación Industrial: Mexican state-owned oil company that operates the national Pemex-branded service station network and is also a brand carried by some Grupo Eco stations. The dominant incumbent across Mexican fuel retail and a structural competitor to Grupo Eco.

Direct peers

• Repsol México: Spanish-headquartered integrated energy company with a branded fuel retail presence in Mexico. Competes with Grupo Eco in Mexican branded service stations and shares an emphasis on fuel quality and loyalty programs.
• Shell México: Operates branded Shell gas stations across Mexico with convenience offerings. Directly competes with Grupo Eco's branded station network and shares the focus on differentiated fuel products and station-based convenience retail.
• Mobil México (ExxonMobil): Operates branded Mobil service stations across Mexico. Directly comparable to Grupo Eco's branded retail network and competes for the same retail fuel customer base in northwestern markets.
• OXXO Gas: Fuel retail brand of FEMSA operating gas stations across Mexico, often co-located with OXXO convenience stores. Directly comparable to Grupo Eco's combined fuel station and ZNAK convenience store model in the same Mexican market.
• BP México: Operates a branded gas station network across Mexico under the BP brand and licenses the Arco brand used by Grupo Eco. Competes directly with Grupo Eco in Mexican fuel retail while also being a strategic brand partner.
• TotalEnergies México: French-headquartered integrated energy company operating branded service stations in Mexico. Competes with Grupo Eco in retail fuel and convenience across Mexican geographies.

Emerging players

• Costco Mexico Gas Stations: Operates fuel stations at select Costco warehouse locations in Mexico. Comparable to Grupo Eco as a Mexican retail fuel seller, though with a different channel strategy and member-based customer base.
• 7-Eleven Mexico (7-Eleven): Operates a large convenience store network across Mexico with limited but growing fuel tie-ins. Compares to Grupo Eco's ZNAK convenience business as a high-density convenience retail operator in the same Mexican consumer market.
• Walmart de México (Bodega Aurrera / Walmart gas stations): Largest retailer in Mexico with selected fuel station locations tied to its stores. Comparable to Grupo Eco in Mexican retail fuel sales and shares an interest in integrating fuel with broader retail traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eco-gasolineras

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Eco