William Blue College of Hospitality Management
- Company typePrivate
- Founded1990
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
William Blue College of Hospitality Management firmographics
Firmographics- Name
- William Blue College of Hospitality Management
- Legal name
- Torrens University Australia Ltd
- Website
- https://williamblue.edu.au
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Ownership category
- akta.pro rank
William Blue College of Hospitality Management industry classification
Industry- Product category
- Hospitality Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Junior Colleges (611210)
- SIC
- Services-Educational Services (8200)
- akta.pro industry
- Hospitality, Tourism & Sports Management Schools (within Business Schools)Private/Independent Community & Junior CollegesJunior Colleges (Associate-Degree Granting)
Keywords
Where William Blue College of Hospitality Management is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
William Blue College of Hospitality Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Tuition Fees: The college generates revenue through tuition fees for its hospitality and tourism management courses including Diploma, Associate Degree, and Bachelor of Business programs. Programs are available to domestic and international students with CRICOS codes for international delivery.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
William Blue College of Hospitality Management product offering
Product offeringCore offering
William Blue College of Hospitality Management is a private Australian hospitality college that delivers vocational and higher education programs including a Diploma, Associate Degree, and Bachelor of Business in Hospitality and Tourism Management. Courses are offered on-campus in Sydney, Brisbane, and Adelaide, as well as online and blended, with work-integrated learning connecting students to industry partners such as Tourism Australia, Disney International, and Rockpool.
Product overview
William Blue College of Hospitality Management, part of Torrens University Australia since 2017, offers a portfolio of vocational and higher education programs in hospitality and tourism management. The institution provides a Diploma, Associate Degree, and Bachelor of Business in Hospitality and Tourism Management, with programs available across multiple campuses (Sydney, Brisbane, Adelaide) and delivery modes (online, on-campus, blended). The college integrates work-integrated learning through industry partnerships, connecting students with leading hospitality brands and providing practical internship opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Diploma of Business (Hospitality and Tourism Management) Provides a thorough understanding of the attributes, skills, and experience of higher-level concepts and operations needed to succeed in the dynamic hospitality and tourism industries. Available to domestic and international students, with online and on-campus delivery options. CRICOS 114738K.
- Bachelor of Business (Hospitality and Tourism Management) Equips students with specialised skills to prepare them for a global hospitality and tourism career. Available at Brisbane and Adelaide campuses. CRICOS 113665H.
- Associate Degree of Business (Hospitality and Tourism Management) Provides knowledge, attributes, skills, and experience for a fulfilling and exciting career in the hospitality industry. Available as a vocational pathway in hospitality and tourism management.
Companies that use William Blue College of Hospitality Management
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
William Blue College of Hospitality Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
William Blue College of Hospitality Management partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Disney InternationalcoreOngoing industry relationship providing students with career opportunities at Disney International properties globally
- RockpoolcoreOngoing industry relationship with Rockpool restaurant group providing work-integrated learning and career pathways for students
- Giovanni PiluminorCelebrity chef with ongoing relationship to the college, providing industry expertise and connections
- Colin FassnidgeminorCelebrity chef with ongoing relationship to the college, providing industry expertise and connections
- Neil PerryminorCelebrity chef with ongoing relationship to the college, providing industry expertise and connections
- Tourism AustraliacoreGovernment tourism body providing internship opportunities for William Blue students to gain experience with leading tourism industry professionals
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
William Blue College of Hospitality Management competitors and assessment
Company assessmentDirect peers
- Blue Mountains International Hotel Management School (BMIHMS): BMIHMS, part of Torrens University Australia alongside William Blue, offers bachelor and master degrees in hospitality and hotel management. It is a direct peer operating under the same parent with overlapping programs and similar international student recruitment model.
- William Angliss Institute: William Angliss is a specialist hospitality, tourism, and culinary institute in Melbourne offering certificates through bachelor degrees. It is a leading direct peer in hospitality education with strong industry placement and a similar international student intake.
- International College of Hotel Management (ICHM): ICHM is an Australian private college delivering hospitality and hotel management degrees with strong industry placement and Swiss-affiliated curriculum. It targets the same international and domestic student cohort as William Blue and competes directly on placement outcomes and employer brand recognition.
- Le Cordon Bleu Australia: Le Cordon Bleu operates a hospitality and culinary school in Australia (Sydney, Melbourne, Adelaide via partner institutions). It is a direct competitor to William Blue in hospitality management education, serving the same domestic and international student base with comparable diploma, associate, and bachelor pathways.
- Southern Cross University - The Hotel School: The Hotel School is a joint venture between Southern Cross University and Mulpha Australia, offering hospitality and hotel management bachelor and master programs across Australian campuses. It directly competes with William Blue for the same hospitality student segment with comparable work-integrated learning.
Broad incumbents
- Edith Cowan University - School of Business and Law: ECU offers hospitality and tourism management majors within its broader business school portfolio. As a public university with a broader education portfolio, it is a broad incumbent competitor targeting the same student pool but with a wider range of programs beyond hospitality.
- Griffith University - Department of Tourism, Sport and Hotel Management: Griffith offers hospitality and hotel management degrees as part of a major public research university. It competes with William Blue for international and domestic students but from a broader university positioning across multiple disciplines.
Regional players
- Les Roches International School of Hotel Management: Les Roches is a Swiss-based international hospitality school with campuses in Switzerland, Spain, and other markets. It is a regional/international peer that competes for the same global pool of hospitality students but operates primarily outside Australia.
- Ecole hôtelière de Lausanne: EHL is a leading Swiss-based hospitality school widely regarded as a global benchmark. It is a regional/international peer competing for high-achieving international students who might otherwise consider William Blue's bachelor pathways.
Emerging players
- Holmesglen Institute - Hospitality Department: Holmesglen offers hospitality, cookery, and tourism programs including certificates and diplomas in Melbourne. It is an emerging direct competitor at the vocational/diploma level, overlapping with William Blue's Diploma offering though focused on local Victorian students.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
William Blue College of Hospitality Management social profiles
Digital presenceWilliam Blue College of Hospitality Management compliance and trust
Trust signalCompliance4 records
William Blue College of Hospitality Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
William Blue College of Hospitality Management leadership team
Management profileNumber of profiles
William Blue College of Hospitality Management subsidiaries and ownership
Company hierarchySubsidiaries1 record
William Blue College of Hospitality Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
William Blue College of Hospitality Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about William Blue College of Hospitality Management
What does William Blue College of Hospitality Management do?
William Blue College of Hospitality Management is a private Australian hospitality college that delivers vocational and higher education programs including a Diploma, Associate Degree, and Bachelor of Business in Hospitality and Tourism Management. Courses are offered on-campus in Sydney, Brisbane, and Adelaide, as well as online and blended, with work-integrated learning connecting students to industry partners such as Tourism Australia, Disney International, and Rockpool.
Is William Blue College of Hospitality Management a public or private company?
William Blue College of Hospitality Management is a private company. It is classified as corporate owned and is currently operating.
When was William Blue College of Hospitality Management founded?
William Blue College of Hospitality Management was founded in 1990.
Where is William Blue College of Hospitality Management based?
William Blue College of Hospitality Management is headquartered in Sydney, Australia, in the Oceania region.
How does William Blue College of Hospitality Management make money?
One revenue line is on record: tuition Fees.
Who are William Blue College of Hospitality Management's main competitors?
Direct peers on record are Blue Mountains International Hotel Management School (BMIHMS), William Angliss Institute, International College of Hotel Management (ICHM), Le Cordon Bleu Australia and Southern Cross University - The Hotel School. Broad incumbents are Edith Cowan University - School of Business and Law and Griffith University - Department of Tourism, Sport and Hotel Management. Regional players are Les Roches International School of Hotel Management and Ecole hôtelière de Lausanne. Holmesglen Institute - Hospitality Department is listed as an emerging player.
Does William Blue College of Hospitality Management have an API?
No public API is recorded for William Blue College of Hospitality Management.
What industry is William Blue College of Hospitality Management in?
William Blue College of Hospitality Management's product category is Hospitality Education. Its primary akta.pro industry code is EDAHAHAL, Hospitality, Tourism & Sports Management Schools (within Business Schools), with a secondary code of EDAHADAB, Private/Independent Community & Junior Colleges. Its NAICS code is 6113 and its SIC code is 8200.