Equine sports massage

What Equine sports massage does

Equine Sports Massage, operating as Animal Dynamics, is a privately held equine bodywork education consultancy founded in 1993 by Don Doran in Reddick, Florida. The company delivers in-person training programs at its Florida farm covering Equine Sports Massage (ESM), Equine Acupressure and Tui-Na, and the proprietary TEAS Equine Electro-Acupressure method, which uses mild electrical current applied to specific muscle points to promote circulation, relieve pain, and address muscular performance issues without drugs or surgery. Programs include Foundation and Advanced ESM Training and a five-day TEAS Certification, with small class sizes for personalized instruction.

The business generates revenue through three principal streams: tuition from multi-day professional training programs (the primary revenue source), one-time sales of a DIY TEAS Equine Electro-Acupressure Book and Kit for self-paced home study, and hardware/equine wellness product sales through an online shop and an e-commerce partnership with Basic Wellness 4 All. Pricing is not publicly disclosed; customers must contact the office directly. The company serves two primary customer segments: amateur horse owners seeking personal enrichment and improved horsemanship, and professional equine therapists (trainers, riders, grooms, veterinarians, vet techs, farriers, and human massage therapists) seeking certification to add equine bodywork to their commercial service offerings.

The company is founder-owned, bootstrapped, and operates globally in terms of brand reach but locally in physical delivery, with all in-person training centralized at the single Reddick facility. Don Doran is the sole instructor and primary brand asset, with no institutional investors, no disclosed funding rounds, and an 11-50 employee headcount. The technology moat rests on Don Doran's 40+ years of experience with elite equine athletes and his position as the credited inventor of the ESM method.

Name

Equine sports massage

Legal name

Animal Dynamics

Website

https://equinesportsmassage.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Equine Sports Massage (Animal Dynamics) is a Florida-based equine bodywork education consultancy founded in 1993 by Don Doran, offering in-person training in Equine Sports Massage and TEAS Electro-Acupressure to amateur horse owners and professional equine therapists worldwide.

Ownership category

akta.pro rank

Product category

Equine Bodywork Education and Training

NAICS

Sports and Recreation Instruction (61162), Veterinary Services (541940)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAOAOAE

Equine Care & Stable Management

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

SECONDARYHLAMABAJ

Sports Medicine, Lameness & Performance (Equine)

Healthcare & Life Sciences/Veterinary & Animal Health/Large Animal & Equine Veterinary Services

SECONDARYHSALAEAC

Sports Massage

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYHLAMABAE

Equine Ambulatory & On-Farm Veterinary Services

Healthcare & Life Sciences/Veterinary & Animal Health/Large Animal & Equine Veterinary Services

Keywords

• Equine massage training
• Equine bodywork education
• Equine acupressure certification
• Equine electro-acupressure
• Horse therapy certification

Headquarters

HQ city

Reddick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Training Programs: In-person training programs including Foundation Equine Sports Massage Training, Advanced Equine Sports Massage Training, and TEAS Equine Electro-Acupressure Certification Training. Programs are multi-day intensive courses held at their Florida facility with classroom and hands-on learning components.
2. DIY Products: Sale of TEAS Equine Electro-Acupressure Book and Kit for home study self-paced learning.
3. Equine Products Shop: Sale of equine wellness and massage products through their online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Equine Sports Massage is an education consultancy that delivers in-person training classes on equine sports massage and electro-acupressure, including Foundation, Advanced, and TEAS Certification programs held at its Reddick, Florida training facility. Beyond training, the company sells DIY self-study book and kits and an equine products shop, while also providing professional equine massage therapy services. The proprietary methodology, developed by founder Don Doran in 1993, combines equine massage, equine acupressure, and electrical stimulation technology.

Product overview

Equine Sports Massage (operated as Animal Dynamics) offers a portfolio of equine bodywork training programs and professional services. The core offerings include Foundation and Advanced Equine Sports Massage Training programs, TEAS Equine Electro-Acupressure Certification, and Equine Acupressure and Tui-Na training. The company also sells DIY self-study kits and provides professional equine massage services. Founded by Don Doran in 1993, the programs serve both amateur horse owners seeking personal enrichment and professionals building careers in equine therapy. Small class sizes with personalized instruction distinguish their training approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Equine Sports Massage Training Entry-level training program teaching fundamental equine sports massage techniques, evaluation skills, and horse handling for beginners and amateur horse owners.
• Advanced Equine Sports Massage Training Advanced course that solidifies evaluation techniques and massage skills for practitioners seeking professional-level competency in equine sports massage.
• TEAS Equine Electro-Acupressure Certification Training Five-day advanced certification program teaching electro-acupressure techniques that combine modern technology with ancient acupressure knowledge for muscular pain relief and athletic performance maximization in horses.
• DIY TEAS Equine Electro-Acupressure Book and Kit Home study program with book and equipment kit for self-paced learning of TEAS Equine Electro-Acupressure techniques, intended for those unable to attend in-person classes.
• Equine Acupressure and Tui-Na Training Training in acupuncture-based touch therapy techniques including acupressure point stimulation with finger pressure, moxibustion therapy, and Chinese manual therapy methods (Tui-Na) for horses.
• Professional Services Equine sports massage therapy services provided by trained practitioners for horses ranging from Kentucky Derby winners to Olympic contenders.

Quantifiable outcome

• Muscular tension and pain are the #1 cause of most equine behavior and performance problems - addressing these through ESM can eliminate the need for expensive joint injections, shock wave therapy and corrective shoeing
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Basic Wellness 4 AllminorOthersE-commerce shop partner for equine products. Products available through basicwellness4all.com/collections/all-basic-wellness-equine-products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Masterson Method: Equine bodywork training method (developed by Jim Masterson) offering practitioner certification courses. Competes directly with ESM in the equine bodywork certification market serving amateur owners and professional therapists.
• Equi-Bow: Equine bodywork certification/training program teaching practitioners a structured bodywork methodology. Competes with ESM for the same professional equine therapist customer segment.
• Tellington TTouch: Long-established equine (and companion animal) bodywork method developed by Linda Tellington-Jones, with practitioner training programs worldwide. Comparable to ESM as a foundational equine bodywork training brand targeting similar customer segments.
• Rocky Mountain School of Equine Massage Therapy: Dedicated equine massage therapy school providing certification training for equine bodywork practitioners. Operates in the same niche as ESM's Foundation/Advanced training programs.
• Tallgrass Animal Acupressure: Offers animal acupressure training (including equine) with certification programs. Directly comparable to ESM's TEAS Equine Electro-Acupressure certification as an acupressure-focused training provider.

Others

• Basic Wellness 4 All: E-commerce partner/distribution partner that hosts the 'Equine Products Shop' for ESM/Animal Dynamics. Included as an ecosystem partner supporting their product distribution and DIY fulfillment channel.

Emerging players

• Jin Shin Jyutsu for Horses (Michele Tippin / Equine Jin Shin): Specialized equine bodywork training teaching a specific acupressure-based modality (Jin Shin Jyutsu) for horses. Overlaps with ESM's acupressure/Tui-Na training but with a narrower, distinct methodology focus.
• Holistic Horse Care / Equine Naturopathy Schools: Broader holistic equine wellness training providers (e.g., schools offering equine acupressure, herbal, and bodywork certifications). Adjacent to ESM's curriculum and competing for the same amateur-to-professional student learner.

Broad incumbents

• University of Florida Equine Sciences / Academic Equine Programs: Academic institutions offering equine science, equine management, and related extension programs. Do not directly teach ESM/TEAS but compete for the same student interest in equine wellness and performance careers.
• American Veterinary Chiropractic Association (AVCA) Certified Equine Chiropractors: Accrediting body for animal chiropractic providers, with rigorous certification pathways. Competes for the professional equine bodywork certification market, particularly among veterinarians and vet techs seeking formal credentials ESM does not provide.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Equine-Dynamics/119160091458379
• LinkedInlinkedin.com/company/equine-sports-massage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equine sports massage