What Silkeborg IF does

Silkeborg IF is a professional Danish football club founded on 26 April 1917 and based in Silkeborg, Denmark, competing in the 3F Superliga, the country's top football division. The club operates from JYSK Park, a ~10,000-capacity stadium opened on 31 July 2017 at Søholt, Ansvej 104, which houses first-team training facilities, locker rooms, strength and conditioning areas, the Silkeborg Fodbold College and youth elite administration, the club's communication department, and corporate administration on the third floor. Adjacent to JYSK Park sits SIF Talentpark, a dedicated venue for U13-U19 elite youth matches. The club's primary customers are football fans and matchday spectators in the Silkeborg region and a tiered base of corporate sponsors, including JYSK (Hovedsponsor and stadium naming-rights holder), Norlys (Norlys Loungen hospitality), and partners across TopPartner, StjernePartner, Club1917 Partner, SIFriends, and Kultur & Eventpartner tiers.

The club's core product is professional football entertainment, monetized through season and match tickets sold via billet.silkeborgif.com and the stadium box office, broadcast and competition receipts, and merchandise through SIF Shoppen (sif-shoppen.dk). A parallel business, Silkeborg IF Invest A/S, encompasses real estate investments including the Radisson Hotel Papirfabrikken, providing a non-football revenue stream under the same corporate umbrella. The club runs an integrated youth talent system comprising elite youth teams (U13-U19 competing in Danish U17 and U19 leagues), Silkeborg Fodbold College, Silkeborg Efterskole, and partnerships with Silkeborg Kommune for community sports development. The SIF in Business / SEC (Silkeborg Executive Club) platform converts sponsorship relationships into a recurring B2B networking and events channel.

Ownership is partial: American entrepreneurs Bryan and Shannon Miles (founders of BELAY, sold in 2021) acquired an investment stake through their Trivela Group vehicle in 2021-2023, joining a multi-club portfolio that also includes Walsall FC, Drogheda United FC, and Trivela FC Togo. The club's sporting achievements include the 1993-94 Danish championship under coach Bo Johansson, the 2001 Danish Cup (Sydbank Pokalen), the 2018 Årets Mål (Stephan Petersen), the 2021 NordicBet Player of the Year (Magnus Mattsson, subsequently sold to NEC Nijmegen), and a 2024 Pokalfinale appearance. Headcount is in the 101-250 range, consistent with a mid-tier top-flight Danish football club operating football, academy, and real estate lines.

Name

Silkeborg IF

Legal name

Silkeborg IF A/S

Website

https://silkeborgif.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

101–250 employees

Short description

Silkeborg IF is a professional Danish football club founded in 1917 that competes in the 3F Superliga from JYSK Park in Silkeborg, Denmark, serving fans, corporate sponsors, and youth players through matchday operations, tiered sponsorship, an integrated academy, and a real estate investment vehicle.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Professional football club
• Youth football development
• Sports sponsorship services
• Matchday entertainment
• Football academy programs

Headquarters

HQ city

Silkeborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels7 records

Core offering

Silkeborg IF is a professional Danish football club that fields a first team in the 3F Superliga and operates an integrated youth talent development system (U13-U19, Fodbold College, Efterskole, SIF Talentpark). Commercially, the club sells match tickets, season tickets, and club merchandise through SIF Shoppen, and offers tiered sponsorship packages plus the SEC business networking platform to corporate partners. Hospitality is delivered via the Norlys Loungen at JYSK Park.

Product overview

Silkeborg IF is a professional Danish football club competing in the 3F Superliga. The club operates from JYSK Park stadium and runs an integrated talent development system comprising SIF Talentpark (youth match venue), Silkeborg Fodbold College, Silkeborg Efterskole, and elite youth teams (U13-U19). On the business side, the club offers tiered sponsorship packages (Hovedsponsor, TopPartner, StjernePartner levels, Club1917 Partner, SIFriends, Kultur & Eventpartner) and operates SEC (Silkeborg Executive Club) as a business networking platform. Additional services include Norlys Loungen hospitality, SIF Podcast, matchday ticket sales, and an online merchandise store (SIF Shoppen).

Differentiator

Problem solved

Functional benefit

Products and services

• Silkeborg IF First Team Football Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• JYSK (Main Sponsor)coreGTM or Marketing PartnerJYSK is the club's main sponsor, with the stadium named JYSK Park. JYSK is a Danish retail chain specializing in homeware and furniture, owned by Lars Larsen.
• NorlysmajorGTM or Marketing PartnerNorlys sponsors the Norlys Lounge at JYSK Park, providing hospitality services within the stadium.
• Silkeborg Fodbold CollegecoreStrategic or Co-development PartnerEducational partnership for youth talent development, combining football training with academic education for young players.
• Silkeborg EfterskolecoreStrategic or Co-development PartnerPartnership with Silkeborg Efterskole (independent school) for combined football and educational development of youth players.
• Silkeborg KommuneminorOthersLocal municipal partnership for development of football facilities and community sports programs, including cooperation on JYSK Park and SIF Talentpark.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FC Copenhagen: Denmark's largest and most successful football club, regularly competing for the 3F Superliga title. Comparable to Silkeborg as a Danish top-flight operator with multiple revenue streams (Parken stadium, sponsors, merchandising, player trading) and revenue scale benchmarking for the league.
• FC Midtjylland: Headquartered in Herning, FC Midtjylland is a 3F Superliga rival and the leading example of a Danish club run under a multi-club ownership group (Matthew Benham's HHM/Smart). Directly comparable to Silkeborg in league, business model, and multi-club ownership structure with sister clubs (e.g., Brentford FC) that create the same talent cross-pollination thesis.
• Odense Boldklub: Historic Danish club currently in the second tier but with a youth-development reputation and brand reach. Comparable to Silkeborg as a historic Danish side with cyclical top-flight/second-tier status and a strong academy brand.
• Randers FC: Jutland-based 3F Superliga club, frequently scheduled against Silkeborg as a regional rival. Comparable operating profile: mid-sized top-flight club with stadium-driven matchday revenue, sponsorship tiers, and reliance on player trading and academy output.
• Brøndby IF: Historic Copenhagen-based 3F Superliga club with a large fanbase and strong commercial profile. Operating in the same league and competing directly for talent, sponsorship, and broadcast revenue, with a similar mix of ticket, sponsor, and merchandising income.
• Walsall F.C. Sister club of Silkeborg IF under Bryan and Shannon Miles' Trivela Group. Useful direct peer for benchmarking multi-club portfolio governance, talent cross-pollination, and capital allocation decisions, since both clubs report up to the same investor group.
• Drogheda United F.C. Another Trivela Group-owned club in the Irish League of Ireland. Direct multi-club peer with Silkeborg under the same Miles ownership thesis (small-market club + investor capital + talent flow), providing a same-portfolio comparison for governance and player development outcomes.
• Viborg FF: Jutland-based Danish top-flight club recently promoted and re-established in the Superliga. Comparable to Silkeborg in size, regional Jutland base, and reliance on academy-driven revenue; cited in the same fixture rotation.
• AGF Aarhus: Jutland-based 3F Superliga club positioned in a regional city similar in scale to Silkeborg. Comparable mix of ticket, sponsor, and youth-development revenue; also notable for its Efterskole/college talent pathway paralleling Silkeborg's academy structure.

Regional players

• Birmingham City F.C. English EFL Championship club owned under a US-led multi-club/asset-led model (Knighthead/United World). Useful adjacent comparison to Silkeborg IF and its Trivela Group on how US investor-led multi-club ownership can transform a mid-tier European club economically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SilkeborgIF
• YouTubeyoutube.com/user/1917silkeborgif
• Facebookfacebook.com/Silkeborgifinvest/?fref=ts
• LinkedInlinkedin.com/company/silkeborg-if-invest-a-s/mycompany
• Instagraminstagram.com/silkeborgif_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silkeborg IF