Mass Electronics Group
Mass Electronics Group is a family-owned Australian holding company (founded 1984) operating four wholly owned subsidiaries that design, manufacture and supply HVAC controls, building energy management systems, contract electronics manufacturing, and scaffolding attachment products for mid-sized commercial and industrial B2B customers primarily in Australia.
- Company typePrivate
- Founded1984
- HeadquartersEight Mile Plains, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mass Electronics Group does
Mass Electronics Group is a family-owned Australian holding company founded in Brisbane in 1984, operating through the parent entity Mass Electronics Pty Ltd and four wholly owned subsidiaries: Mass Electronics (contract electronics manufacturing, rapid prototyping and tooling), Innotech (HVAC and Building Energy Management System control systems), Innotech Pty Ltd (the R&D division employing 25 research staff developing proprietary software, firmware and hardware), and KwikAz (steel clip systems for scaffold sheeting and netting). The group serves specialized B2B markets including HVAC, Building Automation, Energy Management, Hazardous Environment Communications, and Building Construction, with a stated focus on mid-sized commercial applications in the Australian market.
The company's core technology is environmental control solutions built on Innotech Pty Ltd's proprietary software, firmware and hardware platform, which the company describes as a major contributor to competitive advantage. The control systems and software hold a position in the Australian HVAC and BEMS markets for mid-sized commercial buildings, supported by an advanced technology platform engineered by Innotech for operation and maintenance of control systems.
Mass Electronics Group generates revenue primarily through hardware sales — designing, developing and manufacturing environmental control solutions, HVAC control systems, electronic assemblies and building products for wholesale and retail channels. The go-to-market is direct sales-led, targeting mid-market commercial and industrial customers through direct sales channels and corporate websites. Pricing details are not publicly disclosed. The company employs more than 100 staff across Brisbane (Eight Mile Plains headquarters) and Sydney, with no disclosed venture capital, private equity, or public listing.
Mass Electronics Group firmographics
Firmographics- Name
- Mass Electronics Group
- Legal name
- Mass Electronics Pty Ltd
- Website
- https://mass.com.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mass Electronics Group is a family-owned Australian holding company (founded 1984) operating four wholly owned subsidiaries that design, manufacture and supply HVAC controls, building energy management systems, contract electronics manufacturing, and scaffolding attachment products for mid-sized commercial and industrial B2B customers primarily in Australia.
- Ownership category
- akta.pro rank
Mass Electronics Group industry classification
Industry- Product category
- Building Automation Systems
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK)
- akta.pro secondary industry
- Controls, Thermostats, Sensors & Building Automation (HVAC Controls) (IMADANAH)
Keywords
Where Mass Electronics Group is headquartered
LocationHeadquarters
- HQ city
- Eight Mile Plains
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Mass Electronics Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Infrastructure
Revenue model
- Product Manufacturing and Sales: Mass Electronics Group generates revenue through designing, developing, and manufacturing environmental control solutions, HVAC control systems, electronic assemblies, and building products. Revenue comes from wholesale and retail sales of control systems and hardware products to commercial customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Mass Electronics Group product offering
Product offeringCore offering
Mass Electronics Group designs, manufactures, and supplies environmental control solutions, HVAC and building energy management control systems, electronic assemblies and sub-assemblies, and construction-site scaffolding attachment products through its four wholly owned subsidiaries: Mass Electronics, Innotech, Innotech Pty Ltd, and KwikAz. The group serves customers across the HVAC, Building Automation, Energy Management, Hazardous Environment Communications, and Building Construction sectors.
Product overview
Mass Electronics Group operates as a family-owned holding company with four wholly owned subsidiaries, each serving distinct markets. The group offers electronic design and manufacturing services through Mass Electronics, HVAC and building automation control systems through Innotech, research and development capabilities through Innotech Pty Ltd, and building/scaffolding products through KwikAz. The subsidiaries work collectively to provide environmental control solutions spanning design, manufacturing, and specialized product development.
Differentiator
Problem solved
Functional benefit
Products and services
- Mass Electronics (Electronic Assembly & Manufacturing Services) Electronic assembly, sub-assembly, rapid prototyping, tooling, and contract manufacturing services supplied to commercial and industrial customers requiring electronic products.
- Innotech (HVAC & BEMS Control Systems) HVAC control systems and Building Energy Management Systems (BEMS) for the building automation and energy management sectors, leveraging proprietary software, firmware, and hardware.
- KwikAz (Scaffolding Attachment Products) Scaffolding attachment products for the building construction sector, designed to provide safe and reliable attachment solutions on construction sites.
Companies that use Mass Electronics Group
Customer profileSegments6 records
Ideal customer profiles4 records
Mass Electronics Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mass Electronics Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights4 records
Mass Electronics Group competitors and assessment
Company assessmentBroad incumbents
- Honeywell Building Technologies: Global incumbent in commercial BMS, security, and energy management with Niagara Framework (Tridium) and Forge SaaS platform. Overlaps directly with Innotech's HVAC/BEMS offering but operates at vastly broader scale.
- Siemens Smart Infrastructure: Global BMS and building automation incumbent (Desigo CC platform) serving commercial, industrial, and infrastructure customers. Competes with Innotech in the mid-market BMS segment as a much larger full-portfolio vendor.
- ABB: Global industrial automation and building systems incumbent with BMS-relevant capabilities across HVAC, electrical, and energy management. Larger incumbent competing with Innotech in mid-market and enterprise commercial buildings.
- Johnson Controls: Global incumbent in HVAC equipment, building automation (Metasys), and energy services across commercial and industrial customers. Broad-portfolio competitor to Innotech's HVAC/BEMS controls business.
- Carrier: Global HVAC equipment manufacturer with the Automated Logic BMS subsidiary and broader commercial controls portfolio. Overlaps with Innotech as an equipment-plus-controls competitor, particularly in Australian commercial projects.
- Schneider Electric: Global energy management and automation incumbent (EcoStruxure platform) with deep BMS capabilities. Competes with Innotech in commercial BEMS, especially where sustainability/energy reporting is required.
Direct peers
- Automated Logic: Carrier-owned BMS vendor serving mid-sized to large commercial facilities with proprietary control hardware and the WebCTRL front-end. Direct peer to Innotech in the same controls category and customer segment.
- Reliable Controls: Canadian-headquartered BMS specialist focused on mid-sized commercial buildings with proprietary controllers and software. Highly comparable to Innotech in niche positioning, mid-market focus, and vertically integrated controls offering.
- Delta Controls: Canadian BMS manufacturer serving mid-to-large commercial facilities with native BACnet controllers and a recently launched cloud platform. Directly comparable to Innotech as a mid-market BMS specialist with proprietary hardware/software.
- Distech Controls: Acuity Brands subsidiary offering BACnet/IP controllers, lighting integration, and energy management software for commercial buildings. Comparable to Innotech in the mid-market BMS segment and product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Mass Electronics Group social profiles
Digital presenceMass Electronics Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mass Electronics Group leadership team
Management profileNumber of profiles
Mass Electronics Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Mass Electronics Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mass Electronics Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mass Electronics Group
What does Mass Electronics Group do?
Mass Electronics Group designs, manufactures, and supplies environmental control solutions, HVAC and building energy management control systems, electronic assemblies and sub-assemblies, and construction-site scaffolding attachment products through its four wholly owned subsidiaries: Mass Electronics, Innotech, Innotech Pty Ltd, and KwikAz. The group serves customers across the HVAC, Building Automation, Energy Management, Hazardous Environment Communications, and Building Construction sectors.
Is Mass Electronics Group a public or private company?
Mass Electronics Group is a private company. It is classified as family owned and is currently operating.
When was Mass Electronics Group founded?
Mass Electronics Group was founded in 1984. It employs 51 to 100 people.
Where is Mass Electronics Group based?
Mass Electronics Group is headquartered in Eight Mile Plains, Australia, in the Oceania region.
How does Mass Electronics Group make money?
One revenue line is on record: product Manufacturing and Sales.
Who are Mass Electronics Group's main competitors?
Broad incumbents on record are Honeywell Building Technologies, Siemens Smart Infrastructure, ABB, Johnson Controls, Carrier and Schneider Electric. Direct peers are Automated Logic, Reliable Controls, Delta Controls and Distech Controls.
Does Mass Electronics Group have an API?
No public API is recorded for Mass Electronics Group.
What industry is Mass Electronics Group in?
Mass Electronics Group's product category is Building Automation Systems. Its primary akta.pro industry code is IMAHAKAK, Building Thermal Controls & Building Management Systems (HVAC BMS), with a secondary code of IMADANAH, Controls, Thermostats, Sensors & Building Automation (HVAC Controls). Its NAICS code is 334512 and its SIC code is 3823.