aúppa

What aúppa does

aúppa (legal entity: Mejor Publicidad, Cliente Satisfecho S.L.) is a privately held creative and marketing agency headquartered at Ronda Narciso Monturiol 17, Edificio As Center III, 1º-6, Parque Tecnológico Paterna, Valencia, Spain. Founded in 2014 and operating with 1-10 employees, the firm sells strategic brand consulting, emotional branding, cross-functional design (graphic, editorial, spatial, digital), communication campaigns, and digital marketing services including inbound marketing, social media management, SEO, and email marketing. Work is delivered under Aúppalogía®, a registered trademark and proprietary methodology combining human-centered communication, strategic analysis, creativity, and emotional branding with digital technology. Named clients span food & beverage (Uhmami/DUPÁN, Sanifruit, Carnes Félix, DELITÉ, Trufas Martínez, La Unión), floristry (Verdnatura, with documented French-market execution), construction materials (Lamiplast), technology (Grupo Telcia, CampusPDI), hospitality (La Diva), manufacturing (IMSanchis), and nonprofit/healthcare (FEVAFA).

The business operates a sales-led, project- and retainer-based services model with custom quote-based pricing (no public rate card). As an official Agente Digitalizador within Spain's government-backed Kit Digital program, aúppa also sells standardized digital service bundles — website/internet presence, social media management, and e-commerce — to eligible SMEs at the program's defined budgets (€2,000-€12,000 per engagement). Distribution is direct: website contact forms, brief submissions, email ([email protected]), and phone. The company is founder-owned and bootstrapped under the trade name aúppa, with no disclosed external investors, parent company, or acquisitions. In January 2024, aúppa marked its 10-year anniversary with a corporate rebrand and the public launch of the Aúppalogía® methodology.

AI tooling is integrated into delivery: the firm uses Jasper.ai and Copy.ai for text generation, Surfer SEO and Semrush for search optimization, and third-party tools for AI-assisted image and video production. These are client-facing productivity layers rather than a proprietary AI capability, and AI does not differentiate aúppa from similarly resourced Spanish creative agencies.

Name

aúppa

Legal name

Mejor Publicidad, Cliente Satisfecho S.L.

Website

https://auppa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

aúppa is a Valencia-based creative marketing agency (1-10 employees) serving Spanish SMEs and mid-market firms with branding, design, and digital marketing services delivered under its proprietary Aúppalogía® methodology. It operates as an authorized agent in Spain's government Kit Digital program.

Ownership category

akta.pro rank

Headquarters

HQ city

Paterna

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Creative Agency Services: Aúppa generates revenue through professional creative and marketing services including strategic brand consulting, branding, digital marketing, communication campaigns, and design services. As an agency model, they provide customized solutions to clients on a project or retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

aúppa is a creative marketing and branding agency that provides strategic consulting, emotional brand architecture, cross-functional design, communication campaigns, and digital marketing services. It applies its proprietary Aúppalogía® methodology to help businesses build, position, and amplify their brands, and acts as an authorized agent for Spain's Kit Digital government program to deliver subsidized digital transformation solutions to SMEs.

Product overview

aúppa is a creative marketing and branding agency based in Valencia, Spain, offering a comprehensive suite of services through their proprietary 'Aúppalogía®' methodology. Their portfolio spans strategic consulting, brand architecture and emotional branding, cross-functional design, communication campaigns, and digital marketing (including inbound marketing and social media management). As official agents for Spain's Kit Digital government program, they also provide digital transformation services for SMEs. The agency supports its offerings with photography services and event management capabilities, serving diverse sectors including food & beverage, technology, healthcare, and hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Aúppalogía® A proprietary methodology and science developed by aúppa for building and elevating brands. It combines a human-centered approach with technology, strategy, creativity, and emotions, adapting to each brand or project through active listening and empathy.
• Strategic and Creative Consulting (Acompañamiento Estratégico y Creativo) Strategic and creative consulting services that guide clients through brand development and marketing initiatives with a personalized, accompaniment-style approach. Targeted at businesses seeking senior strategic support.
• Brand Architecture and Emotional Branding
• Cross-functional Design (Diseño Transversal y Fluido)
• Communication Campaigns (Campañas de Comunicación)
• Digital Marketing (Marketing Digital)
• Kit Digital Services
• Professional Photography Sessions (Sesiones Fotográficas)

Quantifiable outcome

• Verdnatura achieved significant social media growth in French market (Instagram and Facebook) within short timeframe
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature1 record

Partnerships

One partnership is on record.

• Kit Digital (Gobierno de España)coreGTM or Marketing PartnerAúppa is officially registered as an authorized digitalization agent (Agente Digitalizador) within the Spanish government's Kit Digital program. This government initiative has a 3,000 million euro budget to support business digitization. Aúppa offers solutions in three categories: Website and Internet Presence, Social Media Management, and E-commerce. The partnership enables Aúppa to serve eligible Spanish SMEs (0-49 employees) with subsidized digital transformation services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• David Madrid: Independent Madrid-based creative agency known for branded content, campaigns, and design. Comparable peer in the Spanish creative agency landscape with similar full-service offering.
• El Ruso de Rocky: Madrid-based independent creative agency offering branding, design, and digital marketing to brands such as Mahou and Puig. Comparable size and boutique creative agency model to aúppa.
• LOLA MullenLowe: Spain-headquartered creative advertising agency (Lowe + partners, MullenLowe) offering branding, campaigns, and digital services. Highly comparable in geography, agency structure, and SME/mid-market positioning to aúppa.
• Sra. Rushmore: Independent Spanish creative agency based in Madrid offering advertising, branding, and content services to consumer brands. Directly comparable creative agency peer operating in Spain with similar full-service positioning.
• La agencia que regala underlying va por todo (Casa Limón): Madrid-headquartered independent creative agency producing campaigns, branding, and digital content. Comparable in size, market, and service scope to aúppa.
• Oriol Villar: Barcelona-based independent creative studio with a portfolio spanning branding, design, and communication campaigns. Comparable boutique creative peer in the Spanish market.
• Shackleton Madrid: Spanish creative and digital agency producing campaigns, branding, and content for local and international brands. Comparable size and scope to aúppa as a multi-disciplinary creative agency in Spain.

Broad incumbents

• WPP (Spain operations): Global advertising holding company with significant Spanish operations (e.g., VMLY&R, Ogilvy Spain) offering full-service branding, media, and digital. Represents the broader incumbent competitive set aúppa operates against.
• Dentsu (Spain operations): Global advertising network with Spanish offices (Dentsu Creative, Merkle) providing integrated branding and digital marketing. Relevant incumbent peer for benchmarking scale and offerings.
• Publicis Groupe (Spain operations): Global advertising holding company with a major Spanish footprint (Publicis España, Leo Burnett, Saatchi & Saatchi). Relevant as a broad incumbent competing for similar client work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/auppa_
• Facebookfacebook.com/agenciaauppa
• LinkedInlinkedin.com/company/auppa-comunicaci-n
• Instagraminstagram.com/agenciaauppa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aúppa