What LIVE Design Group does

LIVE Design Group is a privately held architectural and interior design firm founded in 1987 and headquartered in Birmingham, Alabama. The firm specializes in designing spaces for mission-driven organizations, with deep vertical expertise in worship facilities, performing arts venues, educational institutions, and nonprofit/social service organizations. Notable project work includes the 53,000 sq ft Red Mountain Theatre Arts Campus (USITT 2023 Honor Award winner), the 2,400-seat Church of the Highlands sanctuary masterplan, a 77,000 sq ft Celebration Church facility, and the $25 million Salvation Army Center of Hope in Birmingham. The firm has designed over 100 performance and worship venues and maintains architectural licensure in 35+ states, delivering most projects outside its home state of Alabama.

The firm's core technology platform is Building Information Modeling (BIM) using Autodesk Revit, deployed within a proprietary engagement methodology called the LIVE Design Process. This process features immersive 1-2 day LIVE Design Sessions where client teams participate in real-time collaborative design using 3D visualization, enabling stakeholders to see and shape their building virtually before committing to full architectural services. The firm has also productized pre-designed worship facility templates under The LIVE Collection brand (515-seat Foundation and 501-seat Cornerstone), creating a lower-friction entry point for growing churches. A dedicated BIM Specialist on the 14-person team supports the technology workflow.

The firm operates a sales-led, project-based professional services model with quote-based pricing tied to project scope and complexity. Revenue is generated through six service streams: architectural design, interior design, master planning, building consultation, graphics & wayfinding, and furniture procurement. Go-to-market relies on direct enterprise sales targeting church leaders and nonprofit executives, supplemented by a free initial consultation as lead generation, content marketing through the company blog and downloadable resources (Pre-Design Checklist, Vision Dinner Guide, Budget Planning Template), active social media presence across six platforms, and participation in industry events such as Vistage on the Hill in Washington D.C. The firm is independently owned with three named principals (Craig Krawczyk as President, Jeff Quinn, and Grant Wright as Principal/Shareholder as of 2025) and no institutional investment.

Name

LIVE Design Group

Legal name

LIVE Design Group

Website

https://livedesigngroup.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

LIVE Design Group is a Birmingham, Alabama-based architectural and interior design firm founded in 1987, specializing in worship facilities, performing arts venues, educational institutions, and nonprofit spaces across 35+ U.S. states.

Ownership category

akta.pro rank

Product category

Architectural and Interior Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Church architecture design
• Worship facility design
• Interior design services
• Master planning services
• Theatre architecture design

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Architectural Design Services: Full architectural services including schematic design, design development, and construction documents for church, theatre, academic, and commercial projects. Revenue generated through project-based fees tied to project scope and complexity.
2. Interior Design Services: Expert interior design services integrated with architectural projects, creating purposeful and inspiring interiors with seamless aesthetics, function, and user experience integration.
3. Master Planning: Strategic master planning services that ensure efficiency, sustainability, and adaptability for long-term organizational growth. Includes site analysis and phased development strategies.
4. Building Consultation: Expert building consultation services helping clients navigate planning, budgeting, and facility optimization. Initial consultation offered as a free service to generate project leads.
5. Graphics & Wayfinding: Custom-designed wayfinding systems and environmental graphics tailored to client spaces to improve navigation and enhance brand identity.
6. Furniture Procurement: Streamlined selection and procurement of high-quality furniture to enhance functionality, aesthetics, and user experience within designed spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

LIVE Design Group is an architecture and interior design firm that provides comprehensive architectural services, interior design, master planning, building consultation, graphics & wayfinding, and furniture procurement for churches, performing arts venues, educational institutions, nonprofits, and commercial clients across the United States. Its signature offering is the LIVE Design Process—an interactive, real-time collaborative design experience in which clients participate in 1–2 day LIVE Design Sessions using 3D visualization to shape their building virtually before construction documents are produced.

Product overview

LIVE Design Group is an architectural and interior design firm offering a comprehensive suite of services including Architecture, Interior Design, Master Planning, Building Consultation, Graphics & Wayfinding, Furniture Procurement, and Planning Services. Their core differentiator is the LIVE Design Process—a highly interactive, real-time collaborative design approach featuring immersive 1-2 day LIVE Design Sessions where clients participate in creating their building designs using 3D visualization. They supplement their custom design services with The LIVE Collection—a set of pre-designed architect-developed starting points (The Foundation at 515 seats and The Cornerstone at 501 seats) designed to accelerate clarity for growing churches before committing to full custom design. The firm specializes in worship facilities, performing arts centers, and spaces for mission-driven organizations across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• The LIVE Collection: A curated set of architect-designed, pre-designed ministry environments including The Foundation (515-seat worship facility) and The Cornerstone (501-seat worship facility), designed to help growing churches move from uncertainty to clarity before committing to a full design process.
• LIVE Design Process

Products and services

• Architecture Services
• Interior Design
• Master Planning
• Building Consultation
• Graphics & Wayfinding
• Furniture Procurement
• LIVE Design Process
• The LIVE Collection
• Church Architecture

Quantifiable outcome

• 100+ performance and worship venues designed over the firm's history
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered notable and core.

• Perkins + WillnotableStrategic or Co-development PartnerLIVE Design Group partnered with Perkins + Will for the design of the Elton B. Stephens Science Center at Birmingham-Southern College. This collaboration combined Perkins + Will's national resources with LIVE's regional expertise and specialized knowledge of academic and science facility design.
• Audio-Visual IntegratorscoreImplementation/ SI/ Consulting PartnerLIVE Design Group collaborates with audio-visual integrators on projects, encouraging clients to have AV integrators on board from project start. The firm has worked with multiple AV integrators across the country and can connect clients with these partners as needed.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Corgan: Large architecture firm with significant religious, workplace, and aviation design practices including worship facilities. Overlaps with LIVE Design Group's faith-based and workplace design offerings while serving much larger enterprise clients.
• LPA Design Studios: California-based integrated architecture and planning firm with strong academic and worship design portfolios. Comparable in mission-driven institutional focus and integrated design process.
• DLR Group: National integrated design firm delivering architecture, engineering, and planning across education, worship, and civic markets. Comparable across academic and faith-based verticals but at materially larger scale.
• Perkins Eastman: Large national architecture and design firm (formerly partnered with Perkins+Will, which LIVE Design Group collaborated with on the Birmingham-Southern College science center). Overlaps in academic and institutional work at significantly larger scale.
• SmithGroup: Major integrated design firm with higher education and cultural building expertise. Competes for academic and institutional commissions similar to LIVE Design Group's Birmingham-Southern College and Alabama School of Fine Arts projects.
• CannonDesign: Large architecture and design firm serving education, healthcare, and commercial sectors. Comparable in academic design depth but with significantly broader sector reach and headcount.
• HKS: Major international architecture firm headquartered in Dallas with a notable religious and performing arts portfolio. Represents the larger, multi-sector competitor pressure that could encroach on LIVE Design Group's niche.

Direct peers

• Hastings+Chivetta: St. Louis architecture firm with an established practice in higher education, cultural venues, and religious facilities. Comparable in firm size, niche specialization, and emphasis on mission-driven institutions.
• WJW Architects: Chicago-area architecture firm specializing in religious, educational, and community facilities. Direct competitor in the worship and church design niche with comparable project profile and client mix.

Emerging players

• Solomon+#+# (TCU-affiliated church architecture practice): Specialized smaller practice focused on church facility design with industry recognition through Solomon Award culture. Comparable niche specialization but at a smaller scale and less nationally licensed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/livedesigngroup
• YouTubeyoutube.com/@livedesigngroup-architect
• Facebookfacebook.com/LIVEdesigngroup
• LinkedInlinkedin.com/company/live-design-group
• Instagraminstagram.com/livedesigngroup
• TikToktiktok.com/@livedesigngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVE Design Group