Austraffic

What Austraffic does

Austraffic is an Australian specialist traffic and transport survey firm founded in 1983 and headquartered in Croydon South, Victoria, with offices across New South Wales, Queensland (Brisbane and Gold Coast/Varsity Lakes), Western Australia, South Australia, and the Northern Territory/New Zealand. The company provides field data collection and survey services covering vehicle counts, public transport patronage surveys, pedestrian and cyclist counts, parking surveys, road safety surveys, and transport planning and market research. Underlying the service offering is a proprietary internal software platform for survey data reporting and visualisation, used to turn raw field counts into decision-ready outputs for clients. Austraffic also maintains the Austraffic Open Data Portal for sharing traffic data and partnered with ITEANZ to co-develop the World Wide Learning Opportunities program for industry training.

The business operates a sales-led, project-based go-to-market with quote-based pricing, winning work through public-sector tenders and direct engagement with government transport authorities, urban planners and developers, and local councils across Australia and New Zealand. With a headcount of 251–500 staff, Austraffic operates one of the largest specialist transport survey workforces in the country, sustaining multi-state physical coverage that supports rapid mobilisation of field crews. The company is privately held, founder-influenced, and has not disclosed any external funding rounds, acquisitions, or capital-markets activity; strategic activity is concentrated in long-running industry partnerships (AITPM Platinum Sponsorship since 1986, Brisbane Lions AFLW foundation sponsorship since 2017, PFA partnership since 2021) and incremental geographic expansion. The principal commercial question for an investor is the durability of Austraffic's incumbency advantage against the gradual shift toward automated sensor, video, and AI-native traffic analytics platforms.

Name

Austraffic

Legal name

Austraffic

Website

https://austraffic.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Austraffic is an Australian traffic and transport survey specialist founded in 1983, providing vehicle, public transport, pedestrian, cyclist, parking, and road safety surveys, plus transport planning and market research, to government authorities, urban planners, developers, and councils across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Traffic and Transport Survey Services

NAICS

Surveying and Mapping (except Geophysical) Services (541370)

SIC

Transportation Services (4700)

akta.pro primary industry

Transportation & Traffic Engineering Consulting (BPAHAIAC)

akta.pro secondary industry

Transit, Traffic & Mobility Data Platforms (BPAMANAH)

Keywords

• Traffic surveys
• Transport planning
• Pedestrian counts
• Vehicle classification
• Parking studies

Headquarters

HQ city

Croydon

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Traffic and Transport Survey Services: Professional survey services including vehicle classification counts, intersection turning movements, midblock surveys, origin-destination surveys, pedestrian counts, public transport surveys, parking studies, road safety surveys, and transport planning studies. Services are customized to client requirements with data collection and reporting methods tailored to individual needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Austraffic designs, conducts, and analyses traffic and transport surveys across all Australian states and territories, covering vehicles, pedestrians, cyclists, public transport modes, parking, road safety, retail and activity centres, land use, street lighting, and transport planning. Services are delivered by a large team of skilled survey staff using purpose-designed proprietary software that produces menu-driven tabular and graphical single-page data reports, with sensor equipment selection tailored to each survey's requirements.

Product overview

Austraffic offers a comprehensive portfolio of traffic and transport surveying services established in 1983, delivered through a network of skilled representatives across every Australian state. The core offering consists of purpose-designed proprietary software that produces extensive menu-driven data reports on all vehicle types with tabular and graphical single-page summaries. The product suite encompasses Vehicle Surveys (including Classification, Intersection Turning Movement, MidBlock, Origin Destination, Over Limit Vehicle, Queue, Red Light + Rail Runner, School Crossing, Speed, Travel Time, Trip Generation Rates, and Vehicle Occupancy Surveys), Public Transport Surveys (covering Trains, Trams, Taxis, Buses, Boats/Ships/Ferries, and Rail Crossing Audits), Pedestrian Movement Surveys, Cyclist Surveys, Retail & Activity Centre Surveys, Parking Surveys, Land Use Surveys, Road Safety Surveys, Street Lighting Lux Mapping, Transport Planning Surveys (Modal Interchange, Mode Choice, and Trip Purpose Studies), Market Research + Interviews, and Audits. The company serves government, commercial, and planning clients requiring accurate traffic and transport data for infrastructure planning and decision-making.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Professional Footballers Australia (PFA)coreGTM or Marketing Partner · 1 January 2021Since 2021, Austraffic has supported PFA's peer-voted awards including the Austraffic A-Leagues Player of the Month and Austraffic PFA Footballer of the Year Awards. Partnership entered fifth consecutive year in 2025. The awards are widely regarded as the most meaningful accolades in Australian football as they are voted on by players themselves. Austraffic also sponsors the A-League Men and Women's Team of the Season.
• Brisbane Lions AFLWminorGTM or Marketing Partner · 1 January 2017Foundation sponsor of the Brisbane Lions Women's team since the team's inception in 2017. After nine years as short sponsor including two premierships (2017 and 2021, 2023), transitioned to Foundation Partner for two years. Martin and Caralyn Jordan-Williams maintain personal involvement with the team.
• Australian Institute of Traffic Planning and Management (AITPM)coreStrategic or Co-development PartnerNational Platinum Sponsors and Corporate Members of AITPM since 1986 (33+ years). Austraffic co-sponsors AITPM events including national conferences and Young Professionals Awards. Managing Director John Reid is a life member and past national president. The company sponsors the sit-down luncheon at annual conferences alongside WSP.
• Institute of Transportation Engineers Australia and New Zealand (ITEANZ)coreStrategic or Co-development PartnerAustraffic funds the World Wide Learning Opportunities Award program administered by ITEANZ. The program provides financial support for young ITEANZ members to attend global conferences, meetings or professional events worldwide to interact and learn from other professionals. Austraffic Managing Director John Reid and former ITE ANZ President Nick Szwed co-developed the program.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AECOM: Global infrastructure consultancy with substantial Australian transport, traffic engineering, and survey capabilities — competes directly for state government panels and urban planning data collection work.
• Stantec (formerly Cardno): Stantec acquired Cardno, an Australian-origin engineering consultancy with a long-standing transport planning and traffic survey practice directly comparable to Austraffic's government and developer-facing work.
• GHD: Australia-headquartered engineering, architecture, and environmental consultancy with a transport planning and traffic practice that overlaps with Austraffic's government and developer client base.
• Jacobs: Global professional services firm with an Australian transport advisory and traffic engineering practice that competes for the same government and infrastructure mandates as Austraffic.
• WSP Australia: Global engineering consultancy with a large Australian transport and traffic engineering practice that competes for the same government survey and transport-planning mandates Austraffic serves; broad portfolio includes many other services.

Regional players

• Tonkin + Taylor: Australia/NZ-based environmental and engineering consultancy with traffic and transport capabilities comparable to Austraffic, particularly across the trans-Tasman market.

Direct peers

• Bitzios Consulting: Australian traffic engineering and transport planning consultancy offering intersection analysis, transport modelling, and field surveys — a direct specialist competitor to Austraffic in the Australian traffic survey niche.
• Veitch Lister Consulting (VLC): Australian transport planning and traffic engineering consultancy with strong public-sector client overlap; competes for state government and developer traffic data collection mandates.
• GTA Consultants: Australian specialist traffic engineering and transport planning consultancy (now part of WSP) that competes directly with Austraffic for government transport survey and traffic impact assessment work.

Emerging players

• HERE Technologies: Global mobility and location data platform providing automated, sensor-based traffic and pedestrian data — an emerging disruptive peer whose continuous data products could substitute for Austraffic's manual survey services over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/austraffic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austraffic