Henry Ford Village

What Henry Ford Village does

Henry Ford Village, operating under its legal name Allegria Village and the DBA "The Village," is a non-profit continuing care retirement community (CCRC) located at 15101 Ford Road, Dearborn, Michigan. Founded in 1993, the community sits on a 35-acre gated campus and serves adults aged 55 and older through a full continuum of care: 55+ Living, Independent Living, Assisted Living, Skilled Nursing, and Memory Care. The organization employs between 501 and 1,000 staff, suggesting an operationally substantial single-site community spanning multiple acuity levels.

The business model is built on recurring subscription-style monthly resident fees paid across five service tiers, with no publicly disclosed pricing. Go-to-market is direct-to-consumer: prospective residents and families are acquired through property tours (offered with a complimentary lunch), phone-based admissions inquiry, and a network of service-line-specific microsites that segment demand by acuity. Supporting amenities and credentials emphasized in positioning include 24-hour gated security and an on-site medical director. Branding is consolidated under Allegria Village / "The Village" / Henry Ford Village to unify the multi-service portfolio.

Operationally, the company has disclosed no external funding, no M&A activity, no senior leadership team, no technology partnerships, no patents, and no industry awards. The full technical surface area is limited to standard website, SMS opt-in, and inquiry-routing infrastructure, with no disclosed AI/ML, data platform, or proprietary clinical technology. The single Dearborn campus means the company's addressable footprint is geographically concentrated despite a multi-service portfolio.

Name

Henry Ford Village

Legal name

Allegria Village

Website

https://henryfordvillage.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Henry Ford Village (legal name Allegria Village) is a non-profit continuing care retirement community on a 35-acre gated campus in Dearborn, Michigan, serving adults 55+ with Independent Living, Assisted Living, Skilled Nursing, and Memory Care on a recurring monthly-fee model.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), General Assisted Living Facilities (HLADABAA), Memory Care Units within Assisted Living Communities (HLADACAB), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Dearborn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Living Fees: Residents pay recurring fees for housing and services across independent living, assisted living, and skilled nursing care levels. The continuum of care model enables residents to transition between care levels while remaining in the same community, creating ongoing revenue relationships as care needs evolve.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Henry Ford Village (legal name Allegria Village, doing business as "The Village") is a continuing care retirement community in Dearborn, Michigan, providing 55+ active adult living, independent living, assisted living, skilled nursing, and memory care on a 35-acre gated campus. Residents occupy studio, one-, or two-bedroom apartment-style homes and transition between care levels as their needs change, supported by 24-hour campus safety staff and an on-site medical director.

Product overview

The Village (Allegria Village) is a Continuing Care Retirement Community offering a unified portfolio of senior living services across multiple care levels. The community provides 55+ active adult living, Independent Living, Assisted Living, Skilled Nursing, and Memory Care services on a single 35-acre campus. Residents can transition between care levels as their needs change, with studio, one-bedroom, and two-bedroom apartment-style accommodations available. The community emphasizes luxury amenities, 24-hour campus safety, on-site medical director access, and a gated secure environment.

Differentiator

Problem solved

Functional benefit

Brands

• 55+ Living: Luxury maintenance-free apartment living for seniors 55 and older
• Independent Living
• Assisted Living
• Skilled Nursing
• Memory Care

Products and services

• 55+ Living Luxury maintenance-free apartment living for active adults aged 55 and older, offering resort-style amenities on the community's 35-acre Dearborn campus.
• Independent Living Support services that enable residents to enjoy daily life with assistance available as needed, in studio, one-, or two-bedroom apartment-style homes on the 35-acre Dearborn campus.
• Assisted Living Personalized service and care tailored to individual resident needs, including support with activities of daily living and medication management, delivered on the community's Dearborn campus.
• Skilled Nursing Short-term and long-term skilled nursing care for a variety of individual healthcare needs, with on-site medical director access and 24-hour nursing availability on the Dearborn campus.
• Memory Care Specialized care services for residents with Alzheimer's disease and other forms of dementia, delivered in a secure living environment with cognitive engagement activities.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Five Star Senior Living: Senior living operator and management company providing independent living, assisted living, memory care, and skilled nursing services, including CCRC management for non-profit owners. Directly comparable CCRC operating model with multi-level care offerings.
• Belmont Village Senior Living: Developer and operator of upscale senior living communities offering independent living, assisted living, and memory care with a focus on evidence-based wellness programs. Comparable premium positioning, integrated memory care, and direct-to-consumer marketing approach.
• Erickson Senior Living: Operator of large-scale continuing care retirement communities (CCRCs) offering independent living, assisted living, memory care, and skilled nursing on single campuses. Highly comparable to Henry Ford Village's single-campus, full-continuum CCRC model, though Erickson operates multiple large communities nationwide.
• Sunrise Senior Living: Premium assisted living and memory care operator with a similar high-amenity, personalized-service model and multiple care levels per community. Closely comparable to Henry Ford Village's luxury service positioning and direct-to-consumer tour-based sales motion.
• Life Care Services: Largest CCRC management company in the U.S., managing continuing care retirement communities for non-profit and for-profit owners. Direct peer in the CCRC management and operations space, with comparable service breadth from independent living through skilled nursing.

Broad incumbents

• Ascension Living: Senior services division of Ascension Health, one of the largest non-profit health systems in the U.S., operating CCRCs, assisted living, memory care, and skilled nursing across multiple states. Comparable non-profit, mission-driven model with hospital system affiliation providing clinical referrals.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio spanning independent living, assisted living, memory care, and continuing care retirement communities across the country. Comparable as the national benchmark for continuum-of-care senior living operators, though Brookdale operates hundreds of communities rather than a single flagship campus.
• Atria Senior Living: Major senior living operator with resort-style communities offering independent living, assisted living, and memory care across the U.S. Comparable premium positioning and multi-level care delivery, but operates as a for-profit multi-site chain.

Regional players

• Otterbein SeniorLife: Non-profit operator of CCRCs and senior living communities across Ohio and the Midwest. Comparable non-profit CCRC model with full continuum of care on single campuses, primarily competing in the Midwest market adjacent to Michigan.
• Trinity Health Senior Living: Non-profit Catholic health system's senior living division operating CCRCs and senior living communities, with strong presence in Michigan and the Midwest. Directly comparable as a Michigan-based non-profit CCRC operator with similar continuum-of-care offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henry Ford Village