Stoked School of Surf

What Stoked School of Surf does

Stoked School of Surf is a privately held, family-owned boutique mobile surf school and surf adventure operator founded in 2009 by Michelle and headquartered in Camps Bay, Cape Town, South Africa. The company sells direct-to-consumer surf experiences through online booking (Activitar platform), email, and phone, with no fixed retail storefront. Its core offering comprises private 1.5-hour surf lessons, premium Exclusive Surf Experiences, surf guiding for experienced surfers, day tours (Surf & Peninsula, Surf & Wine, Surf & City Foodie), and multi-day surfari tours along South Africa's East and West Coasts, complemented by stand-up paddleboarding, equipment rentals, and a branded merchandise store.

The operating model is built on a fully-equipped mobile surf van that selects optimal beach locations daily across both the Atlantic and False Bay coastlines using surf forecasting tools (Windguru, Surfline) and accumulated local knowledge. Door-to-door transport is provided from approximately 12 city pickup points within 20km of central Cape Town. The four-person named team holds SSA surf coach accreditation, first-aid and lifeguarding certifications, and qualified tourist guide credentials, enabling combined surf-and-destination experiences. Pricing is unit-based in South African Rand with strong group-size discounts, ranging from R3,250 per single-person lesson down to R1,000 pp for groups of 6+, and from R8,900 for a single-person day tour down to R2,492 pp for groups of 6.

The business is highly seasonal with peak demand from December 20 to January 7 and serves primarily inbound tourists and small groups seeking authentic Cape Town surf experiences. It operates under no external institutional capital, has no parent company, and maintains memberships in ATTA and SATSA as well as TripAdvisor and Google review recognition. Geographic operations remain concentrated on the Cape Peninsula with selective multi-day extensions along the South African coastline.

Name

Stoked School of Surf

Legal name

Stoked Surf School Cc

Website

https://stokedsurfschool.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Stoked School of Surf is a Cape Town-based mobile surf school founded in 2009 that sells private surf lessons, day tours, multi-day tours, surf guiding, stand-up paddleboarding, and equipment rentals to inbound tourists and small groups across both Atlantic and False Bay coastlines.

Ownership category

akta.pro rank

Product category

Surf School and Adventure Tourism Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industry

Surf, Kitesurf & Wind Sports Adventures (THAJABAK)

Keywords

• Surf school services
• Surf lessons
• Surf tours
• Paddleboarding tours
• Adventure tourism

Headquarters

HQ city

Camps Bay

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Surf Lessons: Private 1.5-hour surf lessons with options for self-drive or transported. Pricing varies by group size (1-6+ persons) and includes all equipment (surfboard, wetsuit, hooded thermal vest, changing towel) and photos from coach.
2. Exclusive Surf Experience: Premium half-day (4-5 hours) private surf adventure including transport, dedicated guide/coach, surf lesson, refreshments, photos, and scenic coastal viewpoints. Full-day upgrade available.
3. Surf Tours: Day tours (Surf & Peninsula, Surf & Wine, Surf & City) and multi-day tours (East Coast, West Coast) combining surfing with guided exploration. Private guide and vehicle included.
4. Surf Guiding: Half-day or full-day surf guiding for experienced surfers with local guide, transport, and equipment. Guide plans locations based on conditions and preferences.
5. Stand-Up Paddleboarding: Private 1.5-hour flatwater paddleboarding tours with equipment provided. Launch sites include Granger Bay, Camps Bay, and Hout Bay depending on conditions.
6. Equipment Rentals: Surfboard rentals (5.10ft to 7.10ft), wetsuit rentals, and combo packages. Multi-day discounts available. Intermediate to advanced surfers only for rentals.
7. Merchandise: Surf gear and apparel including gift vouchers, hats, towel ponchos, REEF wetsuits, hooded vests, booties, and kids wetsuits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Stoked School of Surf is a boutique mobile surf school and adventure operator in Cape Town that delivers private and group surf lessons, surf guiding, stand-up paddleboarding, themed day tours, and multi-day surf safaris. A fully-equipped mobile surf van transports clients to the best beach conditions across both the Atlantic and False Bay coastlines, with all equipment, certified coaching, and door-to-door transport bundled into the service.

Product overview

Stoked School of Surf is a Cape Town-based surf school and adventure operator offering a portfolio of experience-based services organized around mobile surf instruction. The core offering centers on Private Surf Lessons and the Exclusive Surf Experience for personalized coaching, complemented by Surf Guiding for experienced surfers seeking local knowledge. Tour products include day adventures combining surfing with Cape Peninsula exploration (Surf & Peninsula, Surf & Wine, Surf & City Foodie tours) and multi-day surfari expeditions along the East and West Coasts. Stand-Up Paddleboarding tours provide a related ocean activity. Equipment rentals and a retail store selling wetsuits and accessories round out the commercial portfolio. The company operates a mobile surf van model, accessing optimal beaches across both Atlantic and False Bay coastlines based on daily conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Surf Lessons Personalized 1.5-hour private surf lessons for individuals and groups from beginners to intermediate surfers, with all equipment (surfboard, wetsuit, hooded thermal vest, changing towel) and photo documentation included. Available with self-drive or transported options.
• Exclusive Surf Experience Premium half-day (4-5 hours) private surf adventure with dedicated guide/coach, transport, equipment, refreshments, photos, and scenic coastal viewpoints. Full-day upgrade available.
• Surf Guiding Half-day or full-day private surf guiding for experienced surfers, including local guide, transport, wetsuit, surfboard, fuel, and toll fees. Guide plans optimal locations based on conditions and client preferences.
• Surf & Peninsula Day Tour Private full-day tour combining a morning surf session with guided exploration of Cape Peninsula highlights including Boulders Beach penguin colony, Cape Point Nature Reserve, and scenic coastal villages, with private guide, vehicle, gear, water, and entrance fees included.
• Surf & Wine Day Tour Private full-day experience combining a morning surf session with two wine tastings in the Cape Winelands, scenic drives, and a gourmet lunch at a vineyard.
• Surf & City Foodie Day Tour Private full-day urban adventure combining a morning surf lesson with Cape Town city exploration including craft gin, beer, and coffee tasting, traditional South African lunch, Bo-Kaap quarter tastings, and chocolate sampling.
• East Coast Multi-Day Surf Tour Multi-day surf adventure along South Africa's Garden Route featuring world-class surf, wildlife encounters, mountain scenery, and adventure activities, with customizable accommodation and dining options.
• West Coast Multi-Day Surf Tour Multi-day off-the-beaten-track surf adventure along South Africa's West Coast featuring uncrowded surf breaks, expansive landscapes, and personalized itineraries.
• Stand-Up Paddleboarding (SUP) Guided 1.5-hour flatwater paddleboarding tour with stable inflatable SUP boards, wetsuit/rashvest, flotation vest, and paddle included. Launch sites include Granger Bay, Camps Bay, and Hout Bay depending on conditions. Minimum age 9.
• Surfboard Rentals Surfboard rentals from 5.10ft to 7.10ft, available for full-day or multi-day periods with multi-day discounts. Intermediate to advanced surfers only; advance booking required from Camps Bay headquarters.
• Wetsuit Rentals Full range of kids and adult wetsuit rentals available for full-day or multi-day periods, with pricing tiers based on rental duration.
• Stoked Store (Surf Gear & Apparel) Retail store selling tested surf equipment and accessories including Reef wetsuits, hooded vests, booties, kids wetsuits, towel ponchos, hats, and gift vouchers.

Quantifiable outcome

• Small group ratios ranging from 1:3 to maximum 1:6 depending on skill level
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• African Blue TourscoreStrategic or Co-development PartnerPartnership with African Blue Tours Accessible Division for beach outings supporting Sinethemba Special Care Centre special needs children. David, one of Stoked Surf's surf guides, also runs African Blue Tours as his affiliated tour company. Qualified tourist guides enable combined surf and destination experiences.
• Sinethemba Special Care CentreminorOthersStoked Surf sponsors beach outings for children at Sinethemba Special Care Centre in Masiphumelele, which provides vital care and support for children with severe special needs. This cause is inspired by Michelle's personal journey with her own daughter who has special needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetYourGuide: Major global OTA for tours and experiences including Cape Town surf experiences. Acts as both distribution partner and competitor for customer acquisition.
• Viator (Tripadvisor Experiences): Global online tour and experience marketplace. Comparable distribution channel that lists surf school tours and competes for direct bookings; broader portfolio across thousands of activities.
• Airbnb Experiences: Global online marketplace where Stoked-like operators and tour guides list boutique surf experiences. Comparable unit-economics model for boutique activity operators worldwide.

Direct peers

• Lazy Daze Surf School: Direct competitor offering private and group surf lessons, board rentals, and SUP in Cape Town. Overlapping customer base of tourists and locals at similar price points.
• Safari & Surf South Africa: Combines safari and surf experiences in South Africa, including Cape Town. Comparable model of surf + destination experiences targeting international tourists.
• Surf Emporium Cape Town: Cape Town-based surf school offering lessons and board rentals across the same Atlantic and False Bay coastlines. Directly competes for beginner-to-intermediate tourists seeking Cape Town surf experiences.
• Good Wave Surf School: Muizenberg-based surf school with lessons, rentals, and accommodation packages targeting the same Cape Town tourism segment. Comparable model with lessons, rentals, and beginner focus.

Others

• African Blue Tours: David's affiliated tour company; not a competitor but a partner enabling combined surf + destination experiences. Listed because of its intertwined operating relationship via shared founder involvement.

Regional players

• JBay Surf School (Jeffreys Bay): South African surf school operator in Jeffreys Bay offering lessons and surf guiding. Comparable service model in a different regional market with a more advanced/professional surfing clientele.
• Into the Wild Surf Co: South African adventure operator combining surf, wildlife, and outdoor experiences. Comparable bundled experience offering targeting adventure tourists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StokedSurfSA
• Facebookfacebook.com/stokedsurf
• Instagraminstagram.com/stokedsurfsa
• Xx.com/stokedsurfsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoked School of Surf