PurMotion

Name

PurMotion

Legal name

Purmotion, Inc.

Website

https://purmotion.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Functional Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Strength & Conditioning / Performance Training (EDALAIAI), Home Gym & Sports Equipment Storage Systems (Non-Construction) (HSAFAHAH)

Keywords

• Functional fitness equipment
• Landmine attachments
• Cable pulley systems
• Strength training equipment
• Functional training methodology

Headquarters

HQ city

Pelham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fitness Equipment Sales: Sale of proprietary fitness equipment including landmine attachments (Renegade, War Hammers, CJ, Wishbone), cable systems (Cyclone, Core Bars), bodyweight equipment (AirFit), speed training (Sled, Harness), and storage solutions (Athletic Rack, Renegade Stations). One-time hardware purchases at various price points from $7 to $3,800.
2. Accessories and Consumables: Sale of accessories including Prusik loops, webbing bands, training ropes, handles, anchors, gym rings, chokers, and carabiners. Price range from $8 to $169.
3. Digital Products: Sale of digital posters (movement reference guides) as PDF downloads. Prices range from $7 to $20 for individual or bundled downloads.
4. Education and Training Courses: Educational workshops including PurMotion 101, AirFit Workshop, Renegade Bilateral Workshop, Renegade Unilateral Workshop, and Core Bar Workshop. Also 2-day summits for fitness professionals and sports performance training.
5. Facility Design Services: Custom facility design using 3D design software to optimize programming and flow. Includes custom design and build services for equipment to custom fit spaces.
6. Gift Certificates: Gift certificates available for purchase in selectable amounts, delivered via email or coupon code.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PurMotion designs, manufactures, and sells proprietary functional-training fitness hardware — including landmine attachments (Renegade, War Hammer, CJ2, Wishbone), cable and pulley systems (Cyclone100, Core Bars, Omega 360), bodyweight systems (AirFit), and resisted-sprint tools (Sled, Performance Harness) — alongside the PurMotion Methodology, educational workshops, certification courses, digital movement posters, and custom 3D-based facility design services for gyms and studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Renegade Landmine System Proprietary landmine designed to insert directly into a bumper plate, combining gravitational and frictional forces to produce diagonal strength for ground-based movements. First-to-market product, sold as a standalone unit.
• War Hammer Landmine Attachments Unilateral landmine attachments for one-sided / single-arm ground-based strength training as part of the Renegade product family.
• Omega 360 Swivel Bar Landmine attachment with bike-like ergonomic swivel design that produces cylindrical action of the shoulders, hips, and back foot pivot while minimizing lumbar torsion, for rotational strength development.
• CJ2 Landmine Attachment Advanced landmine attachment with a dual ball-bearing system enabling smooth ground-to-overhead transitions; ergonomic design places load in the body's mid-line for natural triple extension. CJ Standard has 2-3 week lead time.
• Wishbone Landmine Attachment Landmine attachment designed for squat variations; 7-10 business day lead time.
• Core Bars (Core12/Core36/Core44) Tools for training core along different orbits using rotational and cylindrical body motions; available in three models (Core12, Core36, Core44) that enable complex core movements previously thought to be risky.
• AirFit Training System Open-ended training system that unifies three applications — bodyweight training, cable-based resistance training, and sled/tire training — using user-defined attachments for versatility and portability.
• Cyclone100 Pulley System Versatile pulley designed for battling ropes that enables unilateral vertical pulling and allows users to hoist dumbbells for exercises previously requiring pull-ups or lat pull-downs.
• Performance Harness Self-adjusting resisted-locomotion harness with pulleys that move with the user, enabling free forward, backward, and sideways movement without hand ties.
• Athletic Rack and Renegade Stations (Storage Solutions) Storage and rack solutions designed to organize and store PurMotion equipment within facility installations.
• Fitness Accessories and Consumables Accessory catalog including Prusik loops, webbing bands, training ropes, handles, anchors, gym rings, chokers, carabiners, Ultra Slings, and door anchor (priced $8–$169), sold as standalone consumables.
• Digital Movement Reference Posters Digital movement reference posters distributed as PDF downloads (24x36 inches at 300 dpi); $7 per individual poster or $20 for a set of five.
• PurMotion Educational Workshops and Summits Educational live and virtual workshops — PurMotion 101, AirFit Workshop, Renegade Bilateral Workshop, Renegade Unilateral Workshop, Core Bar Workshop, and 2-day summits — delivered to fitness professionals and sports performance coaches.
• Custom Facility Design and Build Services Custom end-to-end gym facility design service using 3D design software, including custom equipment design and build to fit unique spaces, delivered under contract with multi-year terms to facility owners.
• Gift Certificates Selectable-amount gift certificates delivered via email or coupon code, applicable to PurMotion products and services.

Quantifiable outcome

• Joint-friendly training reduces injury risk while maintaining effectiveness
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TRX: Pioneer of suspension/functional bodyweight training equipment with a strong methodology-driven brand and education/certification offering. Highly comparable to PurMotion's combination of proprietary hardware plus a teaching system aimed at trainers and group fitness.
• Perform Better: Functional training equipment distributor and educator serving trainers, coaches, and rehab professionals. Comparable customer profile and educational/workshop offerings that overlap with PurMotion's methodology-driven positioning.
• Sorinex: Boutique functional and strength training equipment maker with a strong collegiate and tactical/combat-sports customer base (including NFL, NCAA programs). Highly comparable to PurMotion's enterprise facility motion and methodology-driven positioning.
• REP Fitness: Direct-to-consumer strength and functional training equipment brand selling racks, rigs, attachments and accessories to home and commercial buyers. Closely comparable GTM motion (DTC e-commerce with phone sales) and overlapping catalog with PurMotion's functional-training focus.
• Power Systems: Functional and strength training equipment supplier for commercial gyms, schools, and athletic programs. Comparable catalog (sleds, cables, mobility tools) and similar sales motion into trainers and facility owners.
• Eleiko: Premium strength training equipment company serving performance training facilities, sports teams, and competitions. Comparable customer base (strength coaches, athletes, combat sports) with similar emphasis on movement quality and durability.
• Rogue Fitness: Largest US-based manufacturer of strength and functional training equipment (racks, barbells, plates, sleds). Directly competes with PurMotion's Renegade/Cyclone/Core Bars lines for the same trainer, athlete, and home-gym buyer, but at much greater scale and price competition.

Broad incumbents

• Life Fitness: Global incumbent in commercial strength and cardio equipment serving health clubs, hospitality, and athletic facilities. Overlaps with PurMotion in commercial strength training but at a much larger scale and broader portfolio.

Emerging players

• Fringe Sport: Smaller DTC functional training and lifting accessories brand (jammers, straps, bumper plates, sleds). Comparable boutique DTC motion targeting home-gym and garage-gym buyers adjacent to PurMotion's customer base.
• Onnit: Functional fitness and wellness brand combining proprietary equipment (steel clubs, maces, kettlebells) with methodology content and supplements. Comparable niche, content-first positioning aimed at the same functional-training buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PurMotion
• Facebookfacebook.com/PurMotionInc
• Instagraminstagram.com/purmotion_official
• Xx.com/PurMotion
• LinkedInlinkedin.com/company/purmotion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PurMotion