Clearview Accessories

What Clearview Accessories does

Clearview Accessories is an Australian privately-held manufacturer and retailer specialising in vehicle-specific replacement towing mirrors and a complementary range of 4WD touring accessories. Founded in 2005 and headquartered in Craigieburn, Victoria, with a secondary office in Brendale, Queensland, the company has operated for 20 years (celebrated its 20-year anniversary in 2025) and employs 11-50 staff. Its core product, Clearview Towing Mirrors, is offered across four ranges — Next Gen (flagship twin-mirror design with up to 180mm extension and selective factory feature integration), Compact, Classic, and Original — and is engineered to fit specific vehicle makes and models (Toyota, Ford, Isuzu, Mazda, Mitsubishi, Nissan, RAM, Volkswagen, Chevrolet, GWM, Kia, Land Rover, Jeep, Lexus, Holden) while preserving factory safety features to maintain ADR compliance.

The product surface extends well beyond mirrors. The company sells vehicle access solutions (Power Boards retractable steps, Swing Boards), fridge management accessories (Power Slide, Easy Slide, Expanda Slide, Adjustable Fridge Cage, Clearview Pantry, Clip on Tray, Cable Saver, Cutlery Set), Rock Tamers mudflap systems, and the Tyre Spider multi-tyre inflation/deflation device. Several recent mirror launches integrate with 360-degree factory camera systems on selected models (GWM Cannon MY21+, Isuzu MU-X MY25+, RAM 1500 DT), and ongoing fitment additions target vehicles such as Mitsubishi Triton MV, Nissan Navara D27, Toyota HiLux N90, and Mazda BT-50.

The business model is direct-to-consumer e-commerce combined with a national dealer network across Australia; pricing is per-pair (from AUD 835 for Ford Ranger PX, AUD 885 for Ford Everest Next Gen UA/UAII) with a secondary used-product marketplace. Customer segments are end-consumers — primarily 4WD/SUV owners who tow caravans, trailers, boats, or horse floats, plus touring/adventure enthusiasts needing vehicle access and fridge management solutions. Go-to-market emphasises content marketing (Towing Hub, how-to videos, vehicle selector tool), social engagement (Instagram, Facebook, YouTube), and event sponsorships such as the National 4x4 Outdoors Show.

Name

Clearview Accessories

Legal name

Clearview Accessories

Website

https://clearviewmirrors.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Clearview Accessories is an Australian privately-held manufacturer founded in 2005 that designs and sells vehicle-specific replacement towing mirrors and a growing range of 4WD touring accessories to consumers who tow caravans, trailers, boats, and horse floats across Australia via DTC e-commerce and a national dealer network.

Ownership category

akta.pro rank

Product category

Automotive Towing Mirrors & 4WD Touring Accessories

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Mirrors & Exterior Vision Systems Manufacturing (Mirrors/Housings/Camera Modules) (IMACAKAF)

akta.pro secondary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

Keywords

• Towing mirrors
• 4WD accessories
• Vehicle replacement mirrors
• Touring accessories
• Fridge slides

Headquarters

HQ city

Craigieburn

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Towing Mirrors Sales: One-time hardware sales of vehicle-specific towing mirrors across multiple ranges (Compact, Next Gen, Classic, Original). Revenue generated from individual product purchases for specific vehicle models.
2. 4WD Accessories Sales: Sales of touring and 4WD accessories including fridge slides (Power Slide, Easy Slide, Expanda Slide), Rock Tamers mudflap systems, Power Boards, Swing Boards, pantry solutions, Tyre Spiders, and replacement parts.
3. Pre-Loved Products Marketplace: Secondary marketplace for used Clearview products and gear from previous vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Clearview Accessories designs, manufactures, and distributes vehicle-specific replacement towing mirrors and a range of 4WD touring accessories for the Australian market. Its core product is towing mirrors engineered to match specific vehicle makes and models (Toyota, Ford, Holden, Isuzu, Nissan, Mitsubishi, RAM, Mazda, Volkswagen, Jeep, Land Rover, Chevrolet, GWM, Kia, Lexus) and retain factory features including 360-degree camera systems where applicable. The company also sells powered and manual fridge slides, retractable and swing-out vehicle steps, Rock Tamers mudflap systems, Tyre Spider tyre pressure management devices, and storage accessories for the 4WD and touring community.

Product overview

Clearview Accessories is an Australian company that manufactures vehicle-specific towing mirrors and 4WD touring accessories. The core product line centers on Clearview Towing Mirrors, available in three ranges: Next Gen (flagship twin-mirror with factory feature compatibility), Compact (smaller OEM-style footprint with single mirror glass), and Classic (essential towing visibility focused). The towing mirrors are designed for specific vehicle makes including Toyota, Ford, Holden, Isuzu, Jeep, Land Rover, Mazda, Mitsubishi, Nissan, RAM, Volkswagen, Chevrolet, GWM, Kia, and Lexus. Beyond mirrors, the company offers a growing range of touring products including Power Slide and Easy Slide fridge slides (for accessible fridge height adjustment), Adjustable Fridge Cage, Clearview Pantry, Power Boards and Swing Boards (retractable vehicle steps), Rock Tamers mudflap systems, Tyre Spider (multi-tyre inflation device), and various fridge slide accessories. The company also offers pre-loved/used products through their marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• Clearview Towing Mirrors: Vehicle-specific replacement towing mirrors designed for better visibility when towing caravans, trailers, boats, and larger loads.
• Easy Slide®
• Power Slide®
• Rock Tamers®
• Power Boards
• Swing Boards
• Tyre Spider®

Products and services

• Clearview Towing Mirrors (Towing Mirror Range) Vehicle-specific replacement towing mirrors covering Toyota, Ford, Holden, Isuzu, Jeep, Land Rover, Mazda, Mitsubishi, Nissan, RAM, Volkswagen, Chevrolet, GWM, Kia, and Lexus vehicles. Designed to improve rearward visibility when towing caravans, trailers, boats, and horse floats and to integrate with compatible vehicle factory features including 360-degree camera systems on applicable models.
• Next Gen Towing Mirrors Clearview's flagship towing mirror range featuring a twin-mirror design, broad towing visibility, up to 180mm of extension with two dedicated towing positions, and selected factory feature compatibility depending on vehicle.
• Compact Towing Mirrors A smaller towing mirror option with an OEM-style footprint and wide field of view, featuring a single mirror glass design.
• Classic Towing Mirrors A practical Clearview towing mirror range focused on essential towing visibility and durable everyday use.
• Original Towing Mirrors The original Clearview towing mirror product line first introduced when the company was founded.
• Power Slide Powered fridge slide that lowers and raises the fridge at the press of a button, lowering up to 290mm for easier access.
• Easy Slide Fridge slide designed to lower the fridge to a more accessible height, reducing the need to climb, reach, or strain when accessing the setup.
• Expanda Slide Fridge slide product in the Clearview range for touring and 4WD setups.
• Power Boards Retractable side steps that deploy when needed and tuck away when not in use, making it easier to get in and out of vehicles.
• Swing Boards Swing-out step boards that create a natural stepping position with the vehicle door, making entry and exit easier especially for lifted vehicles.
• Rock Tamers Mudflap System Mudflap system designed to reduce road debris kicked up toward caravans, trailers, boats, and other towed loads.
• Tyre Spider Tyre inflation/deflation device that can inflate, deflate, equalise, or borrow air across up to four tyres simultaneously with an integrated digital pressure gauge.
• Adjustable Fridge Cage Adjustable cage designed to secure fridges in vehicles during touring.
• Clearview Pantry Pantry storage solution designed for touring and 4WD setups.
• Clearview Cutlery Set Cutlery set designed for touring and outdoor use.
• Clearview Clip on Tray Accessory tray that clips onto Clearview fridge slide systems for touring setups.
• Clearview Cable Saver Cable management accessory designed for Clearview fridge slide systems.
• Pre-Loved Mirrors Marketplace Online marketplace for used Clearview towing mirrors sold by previous vehicle owners.
• Pre-Loved Fridge Slides Marketplace Online marketplace for used Clearview fridge slides sold by previous vehicle owners.
• Isuzu MU-X Towing Mirrors with 360-Degree Camera Provision (MY25+) Vehicle-specific towing mirrors for the Isuzu MU-X (MY25+) with retained 360-degree camera compatibility on LS-T and X-Terrain models.
• Mitsubishi Triton MV Towing Mirrors (2024 ON) Vehicle-specific replacement towing mirrors for the Mitsubishi Triton MV (2024 ON) model.
• RAM 1500 DT Towing Mirrors (2021-2025) with 360-Degree Camera Provision Vehicle-specific replacement towing mirrors for the RAM 1500 DT (2021-2025) with retained 360-degree camera compatibility.
• GWM Cannon Towing Mirrors (MY21+) with 360-Degree Camera Provision Vehicle-specific replacement towing mirrors for the GWM Cannon (MY21+) with retained 360-degree camera compatibility.
• Mazda BT-50 Towing Mirrors (MY26+) Vehicle-specific replacement towing mirrors for the Mazda BT-50 (MY26+) model.
• Toyota HiLux N90 Towing Mirrors (Dec 2025/MY26 ON, Workmate) Vehicle-specific replacement towing mirrors for the Toyota HiLux N90 (Dec 2025/MY26 ON) Workmate variants.
• Nissan Navara D27 Towing Mirrors (2026/MY26 ON) Vehicle-specific replacement towing mirrors for the Nissan Navara D27 (2026/MY26 ON) model.

Quantifiable outcome

• Up to 180mm mirror extension on Next Gen towing mirrors
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Front Runner Outfitters: South African/Australian-origin 4WD touring accessories brand (drawers, fridge slides, racks, lighting) overlapping with Clearview's touring accessory range for the same caravanning customer.
• ARB 4x4 Accessories: Australia's largest and most diversified 4WD accessories brand; overlaps with Clearview's touring accessories including mirrors, fridge slides, and steps as part of a much broader bullbar/suspension/canopy portfolio.
• Ironman 4x4: Australian 4WD accessories brand (bullbars, suspension, winches, lighting) with national dealer presence; competes for the touring enthusiast's wallet across adjacent categories.
• Rhino-Rack: Australian-origin roof racks and 4WD accessory brand with Australian manufacturing and a global dealer footprint; competes for share of the same touring customer’s accessory budget.
• TJM (Smittybilt/TJM Australia): Established Australian 4WD accessories brand (bullbars, recovery, suspension) that competes for the same touring/4WD customer wallet through dealer channels, though it does not specialise in towing mirrors.
• Bushranger 4x4 Gear: Australian 4WD accessories brand (winches, lights, recovery) sharing the same dealer channel and DIY 4WD enthusiast customer base as Clearview.

Direct peers

• MSA 4X4 Accessories: Australian manufacturer of towing mirrors and 4WD accessories with similar vehicle-specific product lines; most direct head-to-head competitor to Clearview in aftermarket towing mirrors on popular ute/SUV platforms.
• Hayman Reese: Iconic Australian towing brand (towbars, mirrors, brake controllers, weight distribution) directly competing in vehicle-specific towing mirrors and serving the same caravanner/touring customer base through a national dealer network.

Others

• Rola Roof Racks / MFI Automotive: Australian aftermarket automotive accessories manufacturer (roof racks, towing, cargo) that operates adjacent product categories to Clearview and supplies similar retail and dealer channels.

Regional players

• Milenco: UK-based specialist in towing mirrors and caravan/4WD accessories with comparable vehicle-specific mirror engineering; potential overseas expansion analogue for Clearview given similar product philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0dg5kaetSbFuNv-Gm7_1qw
• Facebookfacebook.com/clearviewaccessories
• Instagraminstagram.com/clearviewaccessories

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearview Accessories