MBC C&I

What MBC C&I does

MBC C&I (MBC C&I CO.,LTD.) is a privately-held South Korean broadcasting and content services company affiliated with parent MBC (Munhwa Broadcasting Corporation). Founded circa 2008 and led by CEO Do In-tae, the company operates across five core business lines: broadcasting program production (dramas, entertainment, cultural and educational content including the 'Mysterious TV Surprise' weekend variety show); content distribution across Korean cable, satellite, and IPTV networks plus international platforms (notably Disney+ for 'Perfect Crown'); broadcasting infrastructure services including system integration (SI), live broadcast relay, video production, and post-production; media education through MBC Academy including AI multi-content creator programs; and ancillary operations such as the PARK M parking/commercial complex in Sangam-dong and the Content Mall e-commerce storefront.

The company's technology stack centers on AI-driven content production, with the AI Contents Lab (launched February 2025) and the AIXR (AI·XR) Content Lab producing AI-generated video, multimodal, text, and image content. Notable outputs include the AI-generated feature film 'Raphael' and 12+ AI/XR drama and content projects, with claimed production cost and time reductions to two-thirds of traditional methods.

MBC C&I monetizes through a hybrid revenue model spanning production service fees, content licensing/royalties, professional services for broadcasting infrastructure, subscription-style recurring education revenue, e-commerce, and real estate. The customer base is a mix of B2B (broadcasters, cable/IPTV distributors, international platforms like Disney+ and TikTok, government content agencies) and B2C (television viewers, media students, content mall shoppers). The company is actively building an international footprint through Hong Kong FilMart, Cannes Marché, and global streaming partnerships while expanding a domestic AI content creator ecosystem in partnership with the Korean Film Council.

Name

MBC C&I

Legal name

MBC C&I CO.,LTD.

Website

https://mbccni.co.kr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

MBC C&I is a South Korean broadcasting services company affiliated with MBC, producing dramas and entertainment programs, distributing content via cable/IPTV and Disney+, and developing AI-generated content through its AI Contents Lab.

Ownership category

akta.pro rank

Product category

Broadcasting Services

NAICS

Motion Picture and Video Distribution (512120), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Program Distribution to Stations & Affiliates (Domestic) (MPABAMAC)

akta.pro secondary industry

Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)

Keywords

• Broadcasting program production
• Content distribution services
• Broadcasting system integration
• AI content creation
• Media talent training

Headquarters

HQ city

Ilsandong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Broadcasting Program Production: Production of dramas, entertainment programs, and educational content for MBC and other broadcasters
2. Broadcasting Content Distribution: Distribution of MBC content through cable, satellite, IPTV and international markets
3. Broadcasting Infrastructure Services: Broadcasting system integration, technical services, and broadcasting production technology solutions
4. Academy and Education Services: Media talent training and lifelong education services through MBC Academy
5. Content Marketing: Program marketing and promotional services for broadcasting content

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MBC C&I produces and broadcasts Korean dramas, films, entertainment programs, and cultural content, while distributing MBC's content library through cable, satellite, IPTV, and international streaming platforms. It also delivers broadcasting infrastructure services including system integration, live relay, video production, and post-production, and runs the MBC Academy for media talent training and the Content Mall storefront for program sales.

Product overview

MBC C&I operates as a comprehensive broadcasting and content company with a multi-product portfolio. Its core offerings span broadcasting program production (dramas, entertainment, cultural programs), content distribution across cable/satellite/IPTV with international export, and broadcasting infrastructure services including relay, SI systems, and technical research. The company has developed AI-driven content capabilities through its AI·XR Contents Lab and AI Contents Lab (launched 2025), producing AI-generated content including the feature film 'Raphael'. Key products include the '신비한TV 서프라이즈' entertainment program with AI-enhanced visuals, drama productions like 'Perfect Crown' distributed via Disney+, and educational services through MBC Academy. Additional offerings include video production, content mall e-commerce, and PARKM real estate complex. The company also operates AIXR Content Lab supporting multi-platform drama development for web and mobile.

Differentiator

Problem solved

Functional benefit

Brands

• AI Contents Lab: AI-powered content creation and production laboratory focusing on AI-generated films and multimedia content development
• AIXR 콘텐츠랩
• 신비한TV 서프라이즈
• MBC 서프라이즈

Products and services

• Broadcasting Program Production End-to-end production of dramas, entertainment programs, and cultural/educational content for MBC and other broadcasters, driven by creative planning and original IP development.
• Broadcasting Content Distribution Professional distribution of MBC content across cable, satellite, and IPTV networks in South Korea, plus international content export services to overseas markets.
• Broadcasting System Integration (SI) Differentiated professional broadcasting systems and solutions, including end-to-end system integration and customer value creation for broadcast operators.
• Broadcasting Relay (Live Broadcasting) Live broadcasting services using advanced HD digital equipment and extensive technical expertise to deliver live event coverage and field content.
• AI·XR Content Utilization (Multi-Platform Drama Development Lab) Multi-platform drama planning and development lab combining AI and extended reality (XR) technologies to create innovative content experiences, with 12+ projects produced including '그의 매니저로 잠입했다', '마테오 (Mateo)', and '유튜브버스'.
• AI Contents Lab Dedicated AI content laboratory for AI-driven film and video production, including the AI-generated sci-fi feature 'Raphael' produced with a small team and a fraction of conventional budget.
• Video Production and Post-Production Professional video production services including comprehensive editing, post-production, and production technology capabilities.
• MBC Academy (Education Services) Media talent training and lifelong education services, including the AI Multi-Content Creator Academy program, providing practical training for aspiring broadcasters and media professionals.
• Content Mall (DVD/Video Storefront) Online storefront for purchasing MBC programs, dramas, entertainment shows, books, and music albums — a centralized content marketplace for MBC titles.
• Mysterious TV Surprise (신비한TV 서프라이즈) Weekend variety entertainment program that reconstructs small and large-scale events in re-enactment format using high-level AI-generated visual effects and imagery.
• Perfect Crown (Drama Series) Royal romance drama starring Byeon Woo-seok and IU, set in an alternate modern-day Korea with a constitutional monarchy; produced by MBC C&I and released globally through Disney+.

Quantifiable outcome

• AI reduces production time and budget to two-thirds of traditional methods

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Disney+coreChannel Partner/ Reseller/ Distributor · 6 April 2026MBC's 'Perfect Crown' series distributed globally through Disney+ platform, marking strategic content distribution partnership for international reach
• 영화, 영상 산업 AI 교육 인재 양성 업무협약 체결coreStrategic or Co-development Partner · 30 March 2026Press release partnership for AI education talent development in film and video industry, focusing on nurturing skilled professionals for AI-driven content creation
• Hong Kong FilMartcoreGTM or Marketing Partner · 17 March 2026MBC C&I showcased AI-generated feature 'Raphael' at Hong Kong FilMart event, leveraging the international market to promote AI-generated content and expand distribution partnerships
• 영화진흥위원회 (Korean Film Council)coreStrategic or Co-development Partner · 28 April 2025MBC C&I AI Contents Lab signed MOU with Korean Film Council for collaborative AI content development and film industry advancement
• 대한민국 AI 국제 영화제 (Korea AI International Film Festival)coreOthers · 14 November 2024MBC C&I's AI Contents Lab participated in and won awards (대상 & 내러티브 부문 1등) at the Korea AI International Film Festival, establishing credibility in AI content creation
• 경기도, 경기콘텐츠진흥원 (Gyeonggi Province, Gyeonggi Content Agency)minorStrategic or Co-development Partner · 23 January 20242024년 고양 경기문화창조허브 경기 START D '뉴미디어 콘텐츠 제작/유통지원' (Broadcasting/Video sector) partnership for new media content industry development
• TikTok (틱톡)coreStrategic or Co-development Partner · 31 January 2019MBC C&I signed business partnership agreement with TikTok for content collaboration and platform distribution

Scale indicators2 records

Recent moves9 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mbcsurprise
• Instagraminstagram.com/mbc_cni
• TikToktiktok.com/@mbc_cni

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBC C&I