Havas Ortega

What Havas Ortega does

Havas Ortega Group is the Philippines operating unit of global communications conglomerate Havas Group, headquartered in Makati City and operating with 51-100 employees under the "Havas Village" model. The Village consolidates media, CRM, e-commerce, creative, social, content, public relations, healthcare marketing, design and data services under a single P&L, delivered through eight sub-brands: Havas Media, Arena Media, Havas Market, Havas Creative, Red Havas (PR), Havas Life (healthcare), h2 (digital and data) and Insight (content). Clients are Philippine enterprises seeking integrated marketing communications rather than fragmented agency relationships, served via direct client engagement with a dedicated Business Unit Director structure.

The company's distinguishing assets are research-driven rather than technology-driven. Havas Ortega runs CONNECT, a proprietary consumer research study launched locally in 2021 that maps which owned, earned, shared and paid media touchpoints are meaningful to Filipino consumers, and inherits Havas Group's Meaningful Brands™ study — a 15-year program surveying 91,000 people across 10 global markets and 1,300 brands across 42 categories. These inputs feed the Meaningful Media Experience (Mx) System, which converts consumer intelligence into measured media briefs. No AI/ML products, patents, APIs or proprietary models are disclosed, and revenue, pricing and customer logos are not publicly available.

Commercially, Havas Ortega operates as a private subsidiary of Havas Group with no separate listing or funding events disclosed. Go-to-market is enterprise-direct rather than self-serve, with named business-development, press and HR contacts but no published rate cards, case studies or named-account references. The agency's geographic footprint is single-country (Philippines), though affiliation with the global Havas network gives latent reach for multinational clients.

Name

Havas Ortega

Legal name

Havas Ortega Group

Website

https://havasortega.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Havas Ortega Group is the Philippines operating unit of Havas Group, providing integrated marketing communications — media, creative, PR, healthcare, digital and data — under one P&L to enterprise clients seeking unified rather than siloed agency relationships.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Integrated marketing communications
• Media planning and buying
• Creative advertising services
• Healthcare marketing agency
• Public relations and content

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels5 records

Core offering

Havas Ortega Group is a fully integrated marketing communications agency operating in the Philippines under the Havas Village model, providing media planning and buying, CRM, e-commerce, creative, social, content, PR, healthcare marketing, design, and data services under one unified P&L. The company builds teams around client needs rather than internal specializations to deliver integrated marketing solutions, supported by proprietary consumer research including the Meaningful Brands™ study and the CONNECT consumer research study launched in the Philippines in 2021.

Product overview

Havas Ortega Group operates as a fully integrated marketing communications group under a unified P&L, organized as a 'Havas Village' model that brings together media, CRM, e-commerce, creative, social, content, PR, healthcare marketing, design, and data all under one roof. The portfolio includes specialized sub-brands: Havas Media (media planning/buying), Arena Media, Havas Market, Havas Creative, Red Havas (PR/communications), Havas Life (healthcare), h2 (digital), and Insight (content). The company differentiates through its Meaningful Brands™ research platform and Meaningful Media methodology, which leverage proprietary consumer insights including the CONNECT study to deliver integrated marketing solutions built around client needs rather than internal silos.

Differentiator

Problem solved

Functional benefit

Brands

• Havas Media: Integrated media services division within the Havas Village model
• Arena Media
• Havas Market
• Havas Creative
• Red Havas
• Havas Life
• h2

Products and services

• Havas Media Media planning and buying services delivered as part of the Havas Village integrated model, combining with creative, CRM, e-commerce, and data capabilities under one P&L. For enterprise clients seeking unified media strategy and execution.
• Arena Media Full-service media agency offering integrated media solutions as part of the Havas Village, serving enterprise clients seeking consolidated media strategy and buying capabilities.
• Havas Market Marketing services focused on commerce, e-commerce, and market growth solutions, integrated within the Havas Village model for clients seeking commerce-oriented marketing support.
• Havas Creative Creative advertising and content development services integrated within the unified Havas Village model for enterprise clients needing creative campaign development alongside media, PR, and data.
• Red Havas Public relations and social communications agency network within the Havas ecosystem, providing integrated PR and earned media services for enterprise clients.
• Havas Life Healthcare marketing and communications specialty agency serving pharmaceutical, health, and wellness brands requiring healthcare-specific marketing expertise within the integrated Havas Village model.
• h2 Digital and technology-focused agency within the Havas Village offering integrated digital, data, and technology-enabled marketing solutions for enterprise clients.
• Meaningful Brands™ Landmark brand value research platform that has been conducted for fifteen years, surveying 91,000 people across 10 global markets and 1,300 brands across 42 categories to provide actionable insights on consumer behaviors, brand purpose, and customer centricity for enterprise clients.

Quantifiable outcome

• 72% of people surveyed are tired of brands pretending they want to help society when they just want to make money
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• BBDO Guerrero Philippines: Omnicom-owned integrated creative and media agency in the Philippines, part of the BBDO Worldwide network — competes with Havas Ortega for integrated brand-building mandates across similar client verticals.
• Leo Burnett Philippines: Publicis-owned creative agency with Philippine operations offering integrated creative, media, and content services — a direct competitor sharing similar integrated agency positioning to Havas Ortega.
• MullenLowe Philippines: IPG-owned integrated advertising agency with Philippine operations offering creative, media, digital, and activation services — comparable integrated agency model competing for similar client mandates.
• Publicis JimenezBasic: Philippine flagship of the Publicis Groupe network offering integrated advertising, media, digital, and creative services — a direct competitor to Havas Ortega in the same market with the same 'one-roof' positioning under a different global holding company.
• Ace Saatchi & Saatchi: One of the most awarded Philippine creative agencies and part of the Publicis network — a strong creative-led competitor to Havas Ortega in the local market with comparable integrated agency heritage.
• Ogilvy Philippines: WPP-owned integrated advertising agency in the Philippines offering creative, digital, PR, and healthcare communications — directly comparable to Havas Ortega's integrated Havas Village model with overlapping service lines and client base.
• Dentsu Philippines (Carat, Dentsu One): Dentsu Group's Philippine operations spanning media (Carat), creative (Dentsu One), and digital — competes head-to-head with Havas Ortega for integrated mandates from FMCG, tech, and consumer brands in the Philippines.
• TBWA\SMP (Philippines): Omnicom-owned TBWA's Philippine operations (formerly known as TBWA\Santiago Mangada Puno) — a major integrated creative and media competitor to Havas Ortega in the Philippine market with strong creative heritage.
• Wunderman Thompson Philippines: WPP's integrated creative, data, and technology agency with Philippine operations — directly comparable to Havas Ortega's combination of creative, data (h2 sub-brand), and digital services under one roof.
• McCann Worldgroup Philippines: IPG-owned integrated communications network in the Philippines with creative, media, digital, and healthcare capabilities — directly comparable service mix and client overlap with Havas Ortega's Havas Village portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/havasortegaph
• LinkedInlinkedin.com/company/havas-ortega
• Instagraminstagram.com/havasortega
• Xx.com/havasortega

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Ortega