Car Hire Services

What Car Hire Services does

Car Hire Services, operating as New Car Mobile (NCM), is a Bangalore-headquartered fleet management and corporate transportation provider founded around 2014 by owner Govindaraju. The company delivers five core service lines — corporate cabs, premium chauffeur-driven cabs, employee transportation, self-drive car rentals, and tourist transportation — supported by a diverse fleet spanning sedans (Toyota Etios, Maruti Ciaz, Maruti DZire), MPVs (Maruti Suzuki Ertiga), SUVs (Kia Seltos, Toyota Innova Crysta), and group/luxury tourist vehicles (Toyota Commuter, Force Urbania, Volvo Bus, Tempo Traveler). NCM claims 3.6 million successful trips, 1.8 million customers served, 300+ corporate clients, and 90 million kilometers covered across Bangalore, Delhi NCR, and Mumbai.

The underlying technology stack centers on an in-house dispatch and routing system designed for real-time fleet management, exposed through three booking channels: a website (newcarmobile.in), a mobile app on Apple Store and Play Store, and phone-based customer support. The company emphasizes 24/7 availability, safety protocols, transparent quote-based pricing, and driver quality as functional differentiators. No APIs, SDKs, or third-party integrations are documented, and the technology description remains at a feature level rather than disclosing algorithmic or architectural depth.

NCM operates a transaction-fee revenue model on a pay-as-you-go basis, with pricing determined per-trip or hourly via custom quotes rather than published rates. Distribution combines a direct enterprise sales motion for corporate accounts with self-serve digital channels for SMB and consumer segments (self-drive rentals, tourist transport). The company is privately held, bootstrapped, and shows no disclosed institutional investors, funding rounds, or M&A activity. Named enterprise customers span pharmaceuticals (Sun Pharma, Himalaya, Zuventus), banking (Canara Bank), aviation (Air India), manufacturing (L&T, Triveni), real estate (Brigade Group), beverages (UB Group), media (Zee, dentsu), and conglomerates (Reliance).

Name

Car Hire Services

Legal name

New Car Mobile

Website

https://carhireservices.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Car Hire Services (New Car Mobile / NCM) is a Bangalore-based fleet management company founded ~2014, providing corporate cabs, employee transportation, premium rides, self-drive rentals, and tourist transport to 300+ enterprise clients across Bangalore, Delhi NCR, and Mumbai.

Ownership category

akta.pro rank

Product category

Ground Transportation Services

NAICS

Limousine Service (485320), Passenger Car Rental (532111)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Premium Black Car Services (THADAEAL)

akta.pro secondary industries

Chauffeured / Black Car & Executive Car Services (THACAIAC), Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD), Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Luxury Sedan & Executive Car Rentals (THADAMAB), Commercial Vehicle Rental with Driver (Crew/Delivery) (THADAJAL)

Keywords

• Corporate transportation services
• Employee transportation solutions
• Car rental services
• Premium chauffeur services
• Self-drive car rentals

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Transportation Services: Revenue generated from providing cab services including corporate cabs, employee transportation, tourist transportation, and self-drive car rentals. Services are charged per trip or hourly basis depending on service type.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Car Hire Services (operating as New Car Mobile / NCM) provides ground transportation services through a managed fleet of sedans, SUVs, MPVs, and luxury tourist vehicles, delivered by professional chauffeurs. Core offerings include Corporate Cabs for business travel and airport transfers, Premium Cabs with luxury vehicles and chauffeurs, Employee Transportation for daily workforce commute, Self-Drive Car rentals for individual use, and Tourist Transportation for intercity and sightseeing travel. Services are booked via website, mobile app, phone, or direct enterprise sales and are charged per trip or hourly on a quote basis.

Product overview

New Car Mobile (NCM) is a fleet management and transportation service provider offering a portfolio of five core service products: Corporate Cabs, Premium Cabs, Employee Transportation, Self-Drive Cars, and Tourist Transportation. These services are supported by a diverse fleet of well-maintained vehicles including sedans (Toyota Etios, Maruti Ciaz, Maruti DZire), SUVs (Kia Seltos, Toyota Innova Crysta), MPVs (Maruti Suzuki Ertiga), and luxury tourist vehicles (Toyota Commuter, Force Urbania, Volvo Bus, Tempo Traveler). The company operates primarily in Bangalore and serves corporate clients with professional drivers for business travel, employee commute, and tourism needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Cabs Professional cab service for corporate travel needs including business meetings and airport transfers, providing reliable transportation for corporate clients.
• Premium Cabs Luxury cab service featuring professional chauffeurs and high-end vehicles for premium travel experiences.
• Employee Transportation Daily commute and employee transportation service providing reliable and safe rides for workforce mobility needs.
• Self-Drive Cars Car rental service allowing customers to drive vehicles themselves for flexible travel arrangements.
• Tourist Transportation Personalized tourist transportation services for exploring destinations, including intercity travel and sightseeing.

Quantifiable outcome

• 3,600,000 successful trips completed
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Avis India: Global car-rental brand operating in India with chauffeur-driven and self-drive services; broader portfolio and stronger brand, but overlapping product set for corporate and premium clients.
• Uber India: Global ride-hailing leader operating in India with Uber for Business serving corporate clients; broader portfolio and brand, but the most direct threat in the on-demand corporate segment.
• Ola Cabs: India's largest ride-hailing platform with a growing enterprise offering (Ola Corporate); a much larger incumbent whose move down-market into corporate is a key competitive threat to NCM's enterprise book.

Direct peers

• Eco Rent A Car (Eco Mobility): India-focused corporate car rental and employee transportation specialist with multi-city presence; competes head-to-head with NCM for enterprise and chauffeur-driven ground-transport contracts.
• Savaari: India's leading intercity and local car-rental platform with both chauffeur-driven and self-drive offerings; comparable in product breadth and price-sensitive B2B/B2C customer overlap.
• ORIX India (car rental and leasing): Indian arm of ORIX Corporation providing chauffeur-driven car rental, employee transportation, and fleet leasing to enterprises; directly comparable B2B chauffeur and fleet-leasing model.
• Meru Cabs: India-based taxi and corporate car service operator with chauffeur-driven fleet across major metros; directly comparable corporate/cab service offering to NCM's Corporate Cabs and Employee Transportation lines.
• Carzonrent (Carzon India): One of India's largest corporate and leisure car-rental operators offering chauffeur-driven cars, employee transportation, and self-drive rentals across major cities — directly comparable to NCM's product mix and enterprise-led GTM.
• Fasttrack Cab: India-based corporate car rental and employee transport operator with chauffeur-driven fleet in multiple cities; closely comparable in target customer (enterprises) and service portfolio (corporate, employee, tourist transport).

Emerging players

• Zoomcar: India's largest self-drive car-rental subscription platform; directly comparable to NCM's Self-Drive Cars product line, though focused exclusively on the self-drive use case.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/carhire_service
• LinkedInlinkedin.com/company/car-hire-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car Hire Services