Artistivity

What Artistivity does

Artistivity, operated by Morphidea Ideations Pvt Ltd and headquartered in Mumbai, is an online marketplace for discovering and booking performing artists and celebrities across India. The platform curates information on 5,000+ artists and event managers across 50 cities, including location, availability, pricing, and tech rider details, matching event organizers with talent for corporate events, weddings, private gatherings, concerts, and music festivals. The platform serves three primary segments: corporate clients, individual event organizers, and artists/entertainers, and has facilitated bookings for clients including Westbridge Capital, Aditya Birla Group, and Buildmystory. Brand partners include DLF, Hard Rock Cafe, Phoenix, and Viacom18.

The company's core product is the Artistivity website (artistivity.com), which functions as a discovery, matching, and booking platform with self-service forms, Calendly integration, and WhatsApp support. It has expanded into adjacent modules and sub-brands including Madkind (paid digital support services for artists), Woa (creator platform), and Artistivity Live (consumer-facing ticketing for live events such as comedy shows, concerts, and music festivals). The company has stated Gen AI as a technology focus area and has a dedicated Tech & Gen AI team member, but specific AI capabilities are not deeply documented.

The business model combines transactional revenue (commission on artist bookings, with 0% additional fee stated to customers) and recurring subscription revenue (Rs 10,000-20,000 per month for artist digital support services, or a percentage of bookings). The company is privately held and founder-led, with Karan Joseph as Founder and Sanjay Ahire as Co-founder/CEO, supported by an advisory board of approximately 12 members. No external institutional funding has been disclosed.

Name

Artistivity

Legal name

Morphidea Ideations Pvt Ltd

Website

https://artistivity.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Artistivity is an Indian online marketplace connecting event organizers with performing artists and celebrities across 50 cities, offering artist discovery, booking, live event ticketing, and paid digital support services for artists.

Ownership category

akta.pro rank

Product category

Artist Booking Marketplace

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Musical Groups and Artists (71113), Musical Groups and Artists (711130), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Full-Service Artist Management (MPAIAGAA), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Artist booking platform
• Talent marketplace
• Live event booking
• Performer discovery
• Celebrity booking services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Artist Booking Commission: Artistivity acts as an intermediary platform for artist bookings. The company charges no additional fee to customers (0% fee), suggesting revenue may come from commission on bookings or other B2B services.
2. Digital Support Services for Artists: Artists can opt for paid digital 24/7 support services including social media management, booking assistance, PR, collaborations, and business planning. Pricing options include Rs 10k pm or Rs 20k pm or percentage of bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Artistivity operates an online marketplace that connects event organizers with performing artists and celebrities for bookings such as concerts, weddings, corporate events, and music festivals. The platform curates profiles of thousands of artists across 50 cities in India with details on location, availability, fees, and tech riders, and matches them to buyer requirements. It also offers paid digital support services to artists for social media management, booking assistance, PR, and career planning, and runs ticketed live events under the Artistivity Live brand.

Differentiator

Problem solved

Functional benefit

Brands

• Madkind: Sub-brand for creators.
• Woa

Products and services

• Artistivity Platform An online marketplace that connects event organizers with performing artists and celebrities for concerts, weddings, corporate events, and music festivals across 50 cities in India, with curated artist profiles covering location, availability, fees, and tech riders.
• Madkind A talent management service providing paid digital support to artists, including social media management, booking assistance, PR, collaborations, and business planning, with subscription pricing of Rs 10,000 pm, Rs 20,000 pm, or a percentage of bookings.
• Woa A sub-brand of Artistivity for creator discovery and engagement, part of the broader Artistivity ecosystem.
• Artistivity Live A live events and ticket booking service for concerts, comedy shows, and music festivals, with ticket prices starting from Rs 500 onwards.
• Artist Digital 24/7 Support Services Paid digital 24/7 support services for artists covering social media management, booking assistance, PR, collaboration sourcing, content release support, business planning, contracts, and negotiation, priced at Rs 10,000 pm, Rs 20,000 pm, or a percentage of overall monthly bookings.

Quantifiable outcome

• Access to 1000s of artists across 50 cities

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GigSalad: GigSalad is a US marketplace for booking live entertainment, event services, and musicians with profile-based discovery and direct booking requests. Its core product design and customer segments (event organizers seeking talent) closely parallel Artistivity.
• StarClinch: StarClinch is an India-based online artist and celebrity booking marketplace that connects event organizers with musicians, DJs, bands, and performers for weddings, corporate events, and college festivals — directly comparable to Artistivity's core two-sided marketplace model.
• The Bash (formerly GigMasters): The Bash is a US-based online marketplace that lets users browse and book local entertainment and event professionals (musicians, DJs, photographers). Its marketplace mechanics, directory structure, and target use cases closely mirror Artistivity's offering.
• BookMyArtist: BookMyArtist is an Indian artist booking platform that lists performers, speakers, and entertainers for corporate events and personal occasions. It operates the same supply-and-demand aggregation wedge as Artistivity and serves overlapping customer segments.

Regional players

• Songkick: Songkick is a concert discovery and ticketing platform operating globally with strong US/UK/EU presence and limited India footprint. It overlaps with Artistivity's discovery function for live music events but does not directly compete in the Indian private-booking segment.

Broad incumbents

• Eventbrite: Eventbrite is a global event ticketing and management platform that also supports live entertainment booking and discovery. Its broader scope and ticketing focus make it an incumbent in adjacent territory rather than a direct niche competitor.
• BookMyShow: BookMyShow is India's largest event ticketing platform with a strong focus on concerts, live entertainment, and shows. While it does not aggregate individual artist booking for private events, it competes for the same live entertainment wallet and discovery mindshare in India.
• Paytm Insider: Paytm Insider (formerly Insider.in) is an Indian events discovery and ticketing platform that lists concerts, comedy shows, and live performances. It overlaps with Artistivity Live on ticketed events and competes for live entertainment demand in the same Indian geography.
• Encore Talent Booking: Encore (formerly Encore Talent) operates a global platform for booking event talent and entertainment services, including musicians, speakers, and performers. While its scope is broader and more global than Artistivity's, it competes in the same online artist-booking wedge.

Emerging players

• Wecandoo: Wecandoo is a marketplace platform connecting users with artisans and live experience providers. While focused on craft experiences rather than performing artists, it represents the broader emergence of experience-booking marketplaces that share business model similarities with Artistivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Artistivity
• YouTubeyoutube.com/channel/UCbvHqJSdBVp36qlX3fUqtYg
• Facebookfacebook.com/Artistivity
• Instagraminstagram.com/artistivity_india
• LinkedInlinkedin.com/company/artistivity

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artistivity