Azione

What Azione does

Azione is an Italian liberal-progressive political association founded in 2019, headquartered at Corso Vittorio Emanuele II, 21 in Rome. The party is led by Secretary Carlo Calenda (former Minister of Economic Development and EU Parliament deputy) and President Elena Bonetti (former Minister for Equal Opportunities and Family, elected at the II National Congress in March 2025). It positions itself as a pro-European, reform-oriented alternative to both Italian populist and sovereignist movements, advocating for European federalism, social market economy, rule of law, and institutional effectiveness.

The party maintains a territorial organizational structure with regional secretaries and provincial coordinators across all Italian regions, alongside elected representatives in the Italian Parliament and the European Parliament. Azione operates as the third-largest component of the center coalition, having formed the 'Terzo Polo' alliance with Italia Viva in 2022. Its digital infrastructure consists of a public website (azione.it), a membership enrollment and donation platform (noi.azione.it), newsletter services, and a portfolio of podcasts; the party has no proprietary technology products, AI capabilities, or app presence.

Azione's revenue model relies on three streams: (1) the 2x1000 IRPEF tax designation (code S48), a public funding mechanism where Italian taxpayers allocate 0.2% of their income tax to the party; (2) annual membership fees; and (3) individual donations via dona.azione.it. As a non-profit association under Italian law, Azione does not pursue profit and its financial accounts are not publicly disclosed. The party employs 11-50 staff and serves Italian citizens who identify with liberal-progressive, pro-European, reform-minded politics.

Name

Azione

Legal name

AZIONE

Website

https://azione.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Azione is an Italian liberal-progressive political party founded in 2019, led by Carlo Calenda and Elena Bonetti, with parliamentary representation in Rome and Brussels. It operates a nationwide territorial organization funded by the 2x1000 tax designation, membership fees, and donations from reform-minded Italian citizens.

Ownership category

akta.pro rank

Product category

Political Party Services

NAICS

Political Organizations (813940), Political Organizations (81394), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industry

Education Policy Advocacy & Lobbying Organizations (EDADADAB)

Keywords

• Political party membership
• Civic engagement services
• Policy advocacy campaigns
• Political representation services
• Nonprofit political association

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. 2x1000 Tax Designation: Italian citizens can designate 2x1000 of their IRPEF tax to Azione by entering code S48 on their tax return. This replaces previous electoral reimbursements and is a transparent form of public funding that costs nothing extra to taxpayers.

Distribution channels4 records

Marketing channels6 records

Core offering

Azione is an Italian political party (non-profit association) that provides political representation and policy advocacy for liberal-progressive, pro-European citizens. Its core offerings include party membership enrollment, policy proposals, electoral participation, petition and civic mobilization campaigns, and engagement services such as newsletters, podcasts, and a 2x1000 tax designation donation mechanism that funds party activities.

Product overview

Azione is an Italian liberal-progressive political party. The party's digital presence consists of communication and engagement tools rather than a technology product platform. The primary offerings include a newsletter subscription service for political updates, a podcast series featuring political commentary, a 2×1000 tax designation donation mechanism for party financing, and a membership enrollment platform. The party also maintains a website with proposals, news, and organizational information, along with petition tools for policy initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Azione Newsletter Email newsletter service that delivers regular updates to subscribers on party activities, political positions, and Italian policy news. Targeted at citizens, members, and supporters of Azione.
• Azione Podcast Series Audio podcast series produced by Azione featuring political commentary and discussions, including multiple shows hosted by party figures. Aimed at Italian listeners interested in liberal-progressive political analysis.
• 2×1000 Tax Designation System Tax designation system under Italian law allowing citizens to allocate 2x1000 of their IRPEF tax (code S48) to Azione at no personal cost, providing transparent public funding for party activities. Targeted at Italian taxpayers.
• Party Membership Enrollment Digital and offline party membership enrollment and renewal service operated through noi.azione.it. Citizens join Azione, receive a party card, and participate in internal party democracy.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Italia VivacoreStrategic or Co-development Partner · 1 January 2022Azione and Italia Viva formed the 'Terzo Polo' (Third Pole) alliance for the 2022 elections, presenting joint electoral lists. This center coalition aimed to provide an alternative to the traditional left-right binary. The alliance was led by Matteo Renzi (Italia Viva) and Carlo Calenda (Azione).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Forza Italia: Established Italian center-right party with a national footprint, broad membership organization, and historical incumbency. Comparable as a mass-membership political organization competing for the Italian political mainstream, though ideologically positioned to Azione's right.
• Movimento 5 Stelle: Large Italian political movement with web-native mobilization tools, a national membership base, and recurring public funding via 2x1000. Comparable in operating model (digital-first movement, donation + tax-funded), though ideologically distinct.
• Fratelli d'Italia: Italy's current ruling party and a major incumbent operating with a national membership structure and recurring public financing. Comparable as a competing political organization that captures voters and 2x1000 designations Azione targets.

Direct peers

• Italia Viva: Italian center, pro-EU political party led by Matteo Renzi and the direct alliance partner of Azione within the Terzo Polo coalition. Same operational geography, same membership-based model, and overlapping liberal-progressive voter base.
• Partito Democratico (PD): Italy's largest center-left party and the principal competitor to Azione for moderate and progressive voters. Operates within the same electoral system, draws from overlapping talent pools, and competes directly for center-coalition positioning.
• +Europa: Italian federalist, pro-European liberal party that sits in the same ideological space as Azione. Closely comparable in size, ideological positioning (European federalism, civil rights), and the need to coalition-build with larger parties to gain representation.

Emerging players

• Ciudadanos: Spanish center, pro-European party that briefly consolidated the liberal space before fracturing. Operates in a majoritarian electoral system comparable to Italy's and serves as a useful cautionary reference for Azione's niche positioning.
• Renouveau (La République En Marche): French center, pro-European political movement founded around a charismatic leader (Macron) with thin party infrastructure and rapid consolidation of the moderate space. Theoretically comparable in the niche Azione occupies-liberal, pro-EU, anti-populist-but in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Azione_it

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azione