What G Squared International does

G Squared International is a London-headquartered boutique executive search firm specialising in senior-level recruitment for the Lifestyle Brands sector. Founded in 2007 by George Georgiou, who brought over 25 years of industry experience from a prior decade in corporate executive search, the firm serves leading fashion, luxury, sporting goods, beauty, hospitality, and FMCG brands across Europe, North America, the Middle East, and Asia. The firm operates through four service lines: Executive Search (the core offering, providing bespoke identification of C-suite and Board-level talent), Talent Mapping (anticipating future workforce needs across restructuring, succession planning, and new talent sourcing), Consulting and Advisory (introducing clients to C-Suite and Non-Executive Directors for strategic and interim engagements), and Brand Introduction (facilitating inter-client collaboration through license agreements and brand representation). Engagements are quote-based and tailored to each client's brand culture and strategic goals.

The firm's go-to-market is partner-led and relationship-driven, with consultants travelling extensively to meet clients and candidates globally. There is no proprietary technology platform; competitive advantage rests on the founder's and team's domain expertise, personal networks cultivated over decades, and a narrowly focused vertical specialisation in lifestyle brands. The firm is privately held by its founder with no disclosed external investors, operates as a private limited company registered in England (company number 06322225), and maintains a global headquarters at 48 Warwick Street in London's West End alongside a registered office in Cockfosters. Customer concentration, revenue scale, and growth metrics are not publicly disclosed.

Name

G Squared International

Legal name

G Squared International Limited

Website

https://gsquaredint.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

G Squared International is a London-based boutique executive search firm founded in 2007 that places C-suite and Board-level talent for lifestyle brands across fashion, luxury, sports, beauty, hospitality, and FMCG globally.

Ownership category

akta.pro rank

Product category

Executive Search Services

akta.pro primary industry

Global / Multi-Country RPO (BPACABAE)

Keywords

• Executive search services
• Talent mapping
• Leadership recruitment
• Board level placements
• Consulting advisory services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Travel

Revenue model

1. Executive Search Services: Retained and/or contingency-based executive search engagements where the firm identifies and places senior executive talent for lifestyle brands clients. The service is bespoke and tailored to each client engagement.
2. Talent Mapping Services: Strategic talent intelligence services supporting brands at various growth stages, including restructuring, succession planning, and future talent needs identification.
3. Consulting and Advisory Services: Strategic advisory engagements connecting clients with C-Suite and Non-Executive Directors for organizational change support, international growth, and interim leadership.

Go-to-market motion1 record

Distribution channels1 record

Core offering

G Squared International is a boutique executive search firm that identifies, maps, and places senior executive talent (up to Board level) for lifestyle brands across fashion, luxury, sports, beauty, hospitality, and FMCG. Its offerings comprise four professional services: Executive Search, Talent Mapping, Consulting and Advisory, and Brand Introduction. The firm operates globally, with engagements delivered through consultative, partner-led mandates.

Product overview

G Squared International offers four core executive recruitment services: Executive Search, Talent Mapping, Consulting and Advisory, and Brand Introduction. Executive Search serves as the core competency, providing bespoke search for senior executive talent in the Lifestyle Brands sector. Talent Mapping complements this by anticipating future talent needs. Consulting and Advisory connects clients with strategic experts, while Brand Introduction facilitates cross-client collaboration. The firm operates primarily in Fashion & Luxury, Sporting Goods, Beauty, Hospitality, and FMCG sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Search Bespoke senior executive search service tailored to lifestyle brand clients (fashion, luxury, sports, beauty, hospitality, FMCG). The firm identifies transformative executive talent aligned with the client's brand, culture, and business goals, delivering a fully personalized search process managed by consultants with sector experience.
• Talent Mapping Strategic talent intelligence service that anticipates clients' future workforce needs through restructuring, new talent sourcing, and succession planning. Aimed at lifestyle brands at various stages of projected growth, including transformation initiatives.
• Consulting and Advisory Strategic advisory engagements connecting lifestyle brand clients with a network of C-Suite and Non-Executive Directors to support international growth, organizational change, and interim leadership needs.
• Brand Introduction Connection service through which the firm introduces clients to one another to enable collaboration via license agreements and brand representation, expanding professional networks and business reach within the lifestyle sector.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Korn Ferry: World's largest executive search firm with a Consumer practice. Comparable as a direct competitor for senior executive mandates in lifestyle brands, while offering a much broader portfolio including consulting, assessment, and RPO services.
• Spencer Stuart: Leading global executive search firm with a strong Consumer Goods and Luxury practice. Directly comparable for C-suite and board-level executive search in fashion, luxury, and lifestyle, though Spencer Stuart serves many other industries as well.
• Russell Reynolds Associates: Global executive search firm with dedicated Consumer and Luxury practices. Directly comparable for senior executive placements in lifestyle brands, though it operates globally with a much larger consultant base.
• Egon Zehnder: Global executive search and leadership advisory firm. Comparable in placing board-level and senior executives across consumer and lifestyle sectors, while also serving broader industries and offering integrated leadership advisory services.
• Heidrick & Struggles: Global executive search firm with a dedicated Consumer & Luxury practice. Comparable as a direct competitor for senior executive placements in the lifestyle sector, but operates at much larger scale with broader industry coverage beyond lifestyle brands.

Direct peers

• Odgers Berndtson: UK-headquartered global executive search firm with strong Consumer and Luxury practices. Highly comparable in scale and boutique-style client service, competing directly for the same mid-to-senior executive mandates in the lifestyle sector.
• Cripps Sears & Partners: London-based boutique executive search firm focused on fashion, luxury, and consumer goods. Direct competitor in the same niche and geography, offering comparable bespoke retained search services for senior leadership.
• Kirk Palmer Associates: US-based executive search firm exclusively focused on fashion, luxury, retail, beauty, and lifestyle sectors. Closest direct peer — same niche focus, similar boutique scale, and directly competing for the same candidate and client pool.

Emerging players

• JM Search: US-based executive search firm with a dedicated Consumer & Retail practice. Comparable as a mid-sized specialist competing for senior leadership mandates in lifestyle-adjacent consumer sectors, though less narrowly focused on lifestyle brands.
• Leela Consulting: Paris-based executive search firm specialized in fashion, luxury, and lifestyle industries. Comparable in vertical specialization and boutique approach, serving overlapping client types in the European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gsquaredint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G Squared International