Odisha Renewable Energy Development Agency

What Odisha Renewable Energy Development Agency does

OREDA (Odisha Renewable Energy Development Agency) is a state government agency of the Government of Odisha, India, headquartered in Bhubaneswar with 51-100 employees. The firmographic data indicates a founding year of 1984, though the agency's modern service-delivery architecture dates from 2015. OREDA manages thousands of publicly funded renewable energy installations across the state of Odisha, predominantly located in remote and underserved communities to serve disadvantaged populations. Its operational focus is the Customer Relationship Centre (CRC), a human-interface service desk backed by a customized, cloud-hosted Customer Relationship Management System (CRMS) designed, developed, and managed by M/S Parameter Softwares (P) Ltd. since October 2015.

The CRMS platform is composed of a Project Management Module (covering procurement through commissioning of RE assets and producing a comprehensive installation database) and an Asset Management Module (handling scheduled and corrective maintenance, vendor performance monitoring, and generation-data analytics). The CRC operates 7 am to 7 pm, seven days a week, accepting service requests via a toll-free number (1800-345-7135), WhatsApp (+91-9438016008), landline, and email [email protected], with multilingual regional staff providing the human interface and automated email/SMS notifications on ticket creation. Since August 2018, all installations have been brought under a mandatory preventive maintenance regime.

OREDA does not generate commercial revenue; services to end-users are provided free of charge, and operations are funded through state government budget allocations aligned with MNRE guidelines (which mandate a 5-year service warranty on installations). The agency has attracted international recognition, including visits by the Ambassador of Eritrea and representatives from the International Solar Alliance, and has been acknowledged as a reference model for community-centered renewable energy service delivery. OREDA is a government-owned entity with no equity, no private shareholders, and no commercial transactions, and is not a conventional PE/VC/M&A target.

Name

Odisha Renewable Energy Development Agency

Legal name

Odisha Renewable Energy Development Agency

Website

https://odisharenewable.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

OREDA is a state government agency of Odisha, India, operating a Customer Relationship Centre and cloud-hosted CRMS to manage thousands of public renewable energy installations, serving end-users in remote communities with free multilingual support and mandatory preventive maintenance.

Ownership category

akta.pro rank

Product category

Government Renewable Energy Asset Management Services

NAICS

Telephone Call Centers (56142)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Customer Care Operations (Contact Center, IVR, Omnichannel) (EUAJAHAA)

akta.pro secondary industry

Customer Success & Account Management CRM (HDAEAFAD)

Keywords

• Renewable energy services
• Customer relationship centre
• Asset management software
• Solar asset maintenance
• Government energy agency

Headquarters

HQ city

Bhubaneshwar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Government/Public Sector Funding: OREDA is a state government agency (Odisha Renewable Energy Development Agency) that operates a Customer Relationship Centre as part of a publicly funded initiative to manage renewable energy assets. Operations are funded by the state to improve uptime of public utility RE assets and to manage R&M activities, indicating revenue flows from public/governmental budget allocations rather than commercial sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

OREDA operates a Customer Relationship Centre (CRC) backed by a customized cloud-hosted Customer Relationship Management System (CRMS) to manage renewable energy assets across Odisha. End-users in remote and underserved communities can lodge queries and service requests via toll-free telephone, WhatsApp, landline, and email, while the CRMS coordinates scheduled and corrective maintenance with vendors and mechanics. Since August 2018, all RE installations are covered under a mandatory preventive maintenance regime.

Product overview

OREDA's offering is a single integrated program — the Customer Relationship Centre (CRC) and the cloud-hosted Customer Relationship Management System (CRMS) that powers it — rather than a platform-plus-add-ons architecture sold externally. The Customer Relationship Centre (CRC) acts as the human bridge between end-user communities and OREDA's technology, while the underlying CRMS (delivered by M/S Parameter Software (P) Ltd. and live since October 2015) runs two operational sub-modules — the Project Management Module and the Asset Management Module — together with an Analytics & Reporting feature for stakeholder performance review. Since August 2018, all installations have been brought under a mandatory preventive maintenance regime under this program. OREDA also publishes the Rooftop Solar PV Severe-Weather Safety Guidance as a public information resource for installers and residents.

Differentiator

Problem solved

Functional benefit

Brands

• CRMS (Customer Relationship Management System): A cloud-hosted customised application for asset documentation, R&M ticket management, vendor performance analytics, and stakeholder integration for OREDA's renewable energy assets.

Products and services

• OREDA Customer Relationship Centre (CRC) Human-interface service desk acting as the bridge between end-user communities, vendors, and OREDA, operating 7 am to 7 pm, 7 days a week, accepting queries and service requests via toll-free number, WhatsApp, landline, and email, and using the CRMS to raise, route, and close service tickets for public renewable energy assets.
• Customer Relationship Management System (CRMS) Customized cloud-hosted application software built for OREDA by M/S Parameter Software (P) Ltd., combining Project Management (procurement through commissioning of RE assets) and Asset Management (documentation, scheduled and corrective maintenance, vendor performance monitoring, and generation-data performance evaluation), integrating end-users, vendors, mechanics, and OREDA.
• Project Management Module Sub-module of the CRMS that handles all activities from procurement to establishment and commissioning of renewable energy assets, generating a comprehensive database of installations with technical details and the vendors responsible for their upkeep.
• Asset Management Module Sub-module of the CRMS that ensures sustainability of RE assets through maintenance, repair, replacement, and restoration, conducting scheduled and corrective maintenance while monitoring vendor service performance and asset working performance from generation data.
• Rooftop Solar PV Severe-Weather Safety Guidance Public safety advisory for rooftop solar PV installations covering shutdown, inspection, and re-commissioning procedures during storms, cyclones, and floods to protect residents and emergency crews.

Quantifiable outcome

• Sea change improvement in performance of solar-powered drinking water systems in a short span of time after CRMS and CRC deployment
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship / core and minor.

• M/S Parameter Softwares (P) Ltd.flagship / coreImplementation/ SI/ Consulting Partner · 1 October 2015OREDA hired M/S Parameter Softwares (P) Ltd. (PSPL) to design, develop and manage the end-to-end ecosystem for the Customer Relationship Centre, including a customized cloud-hosted CRMS, the human CRC interface, and ongoing service delivery. PSPL started providing service from October 2015. PSPL is the copyright holder of the CRC website ('Copyright © Parameter Software Pvt Ltd.'). The platform handles the full lifecycle from procurement to commissioning of RE assets and the R&M ticketing workflow.
• International Solar Alliance (ISA)minorGTM or Marketing PartnerA representative from the International Solar Alliance (Mr. Kumar) visited OREDA's office along with the Ambassador of the state of Eritrea (Mr. Woldemariam), indicating international engagement and knowledge exchange around OREDA's CRC/CRMS model for renewable energy asset management.
• Government of the State of Eritrea / Embassy of EritreaminorOthersThe Ambassador of the state of Eritrea, Mr. Woldemariam, visited OREDA's office together with a representative from the International Solar Alliance, indicating diplomatic and inter-jurisdictional interest in OREDA's renewable energy service delivery model.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Karnataka Renewable Energy Development Limited (KREDL): KREDL is the Karnataka state agency tasked with renewable energy development and project implementation. It parallels OREDA in managing state-level RE deployment and serves as a comparable model for state RE agency operations, customer service infrastructure, and asset management practices.
• Gujarat Energy Development Agency (GEDA): GEDA is the state-level nodal agency for renewable energy development in Gujarat, paralleling OREDA's role in Odisha. Both agencies promote, deploy, and manage RE assets at the state level, with overlapping mandates in solar deployment, vendor coordination, and public-facing customer engagement for RE infrastructure.
• Tamil Nadu Energy Development Agency (TEDA): TEDA is Tamil Nadu's state agency responsible for promoting and implementing renewable energy projects, including solar, wind, and biomass. Like OREDA, it manages state-level RE deployment, vendor relations, and end-user service infrastructure for public RE installations.
• Chhattisgarh State Renewable Energy Development Agency (CREDA): CREDA is Chhattisgarh's nodal agency for renewable energy, focused on rural electrification and solar deployment. It serves a similar role to OREDA in promoting RE adoption, coordinating vendors, and managing public utility RE installations across the state, particularly in underserved communities.
• Maharashtra Energy Development Agency (MEDA): MEDA is the Maharashtra state agency for renewable energy and energy conservation, operating at significantly larger scale than OREDA. It serves a comparable function in RE deployment, vendor management, and public-facing customer engagement for state RE programs in Maharashtra.

Broad incumbents

• Solar Energy Corporation of India (SECI): SECI is the central public sector undertaking under MNRE that implements large-scale solar and RE projects nationwide. It operates at a broader, national scale than OREDA and manages utility-scale RE deployment and tenders across multiple states, representing the public-sector incumbent landscape.
• Adani Green Energy: Adani Green Energy is one of India's largest renewable energy developers, operating utility-scale solar, wind, and hybrid projects nationwide. As a major private RE player, it represents the broader incumbent landscape in which state agencies like OREDA operate, with shared focus on RE asset deployment and management at scale.
• Tata Power Solar Systems: Tata Power Solar is one of India's largest private solar EPC and rooftop solar companies, operating pan-India. While OREDA focuses on state-level public RE asset management, Tata Power Solar overlaps in serving end-users of rooftop solar PV and operating large-scale RE infrastructure across multiple states.
• Ministry of New and Renewable Energy (MNRE): MNRE is India's central ministry overseeing renewable energy policy and coordinating state-level agencies including OREDA. It is the umbrella body that sets the MNRE service warranty guidelines under which OREDA's 5-year warranty operates and funds national RE programs.

Others

• International Solar Alliance (ISA): ISA is an intergovernmental organization promoting solar energy adoption globally, headquartered in India. OREDA's CRC model has been showcased to ISA, indicating a knowledge-exchange and potential advisory relationship that could enable replication of OREDA's RE service delivery approach in ISA member countries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OREDA.Odisha1
• LinkedInlinkedin.com/company/odisha-renewable-energy-development-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Odisha Renewable Energy Development Agency