Florida Worldwide Citrus Products Group

What Florida Worldwide Citrus Products Group does

Florida Worldwide Citrus Products Group is a B2B supplier of natural citrus and tropical flavor ingredients headquartered in Bradenton, Florida, founded in 1985 by Jan Soudijn and Marty O'Brien. The company operates a vertically integrated 12,000 sq ft facility housing manufacturing, an analytical quality control laboratory, and office operations. Its product portfolio spans cold-pressed oils and essences, specialty ingredients (including concentrated citrus fractions such as Valencene, Nootkatone, and d-Limonene), USDA-certified organic ingredients, juice concentrates sourced globally, FTNF/WONF-compliant flavor systems, and tolling/processing services. Two vacuum distillation columns installed in 2016 enable internal ingredient production and specialty product development for the flavors and fragrance industry.

Name

Florida Worldwide Citrus Products Group

Legal name

Florida Worldwide Citrus Products Group, Inc.

Website

https://fwwcitrus.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Worldwide Citrus Products Group is a B2B supplier of natural citrus oils, essences, concentrates, specialty fractions, and custom flavor systems, serving food and beverage manufacturers globally from its Bradenton, Florida facility.

Ownership category

akta.pro rank

Product category

Natural Citrus Flavor Ingredients

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193), Spice and Extract Manufacturing (311942), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)

akta.pro secondary industries

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO), Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

Keywords

• Citrus flavor ingredients
• Essential oils essences
• Custom flavor development
• Juice concentrates
• FTNF flavor systems

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Citrus Ingredients and Flavors Sales: B2B sales of natural citrus ingredients including oils, essences, concentrates, and custom flavor systems to food and beverage manufacturers. Revenue generated through product sales with pricing based on quantity and specifications.
2. Tolling Services: Processing services for client-owned raw citrus materials including off-loading, drum packaging, palletizing, banding, and labeling. Provides convenient processing at their Bradenton facility.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Florida Worldwide Citrus Products Group manufactures and supplies natural citrus and tropical flavor ingredients — including essential oils, essences, specialty concentrated fractions (Valencene, Nootkatone, d-Limonene), organic-certified ingredients, and juice concentrates — to food, beverage, and flavor/fragrance manufacturers worldwide. The company also develops custom FTNF/WONF flavor systems and provides tolling services for clients shipping raw citrus materials to its Bradenton, Florida facility.

Product overview

Florida Worldwide Citrus Products Group is a B2B supplier of natural citrus and tropical flavor ingredients and related processing services. The company operates a vertically integrated structure with products organized across three main categories: (1) Ingredients including Oils & Essences, Specialty Ingredients, Organics, and Concentrates; (2) Flavor Development including Custom Solutions, FTNF (From The Named Fruit), and Citrus & Tropicals programs; and (3) Services including Craft Beverages support and Tolling processing. Additional offerings include True to Fruit products (under development). The company sources materials globally and produces concentrated fractions, essential oils, essences, and custom flavor systems for food and beverage manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Oils & Essences Citrus essential oils and essences including orange, grapefruit, lemon, lime, tangerine, and tropical fruits such as pineapple, peach, passion fruit, mango, and guava. Offered as cold pressed oils, essence oils, water phase essences, and low pesticide options for A/R sensitive applications, sold to food and beverage manufacturers.
• Specialty Ingredients Highly concentrated citrus fractions and building blocks for flavor and fragrance applications, including concentrated oils (3-fold to 10-fold), fractions such as Valencene and Nootkatone, and d-Limonene/Terpenes in food grade and technical grade. Sold to flavor and fragrance industry customers.
• Organics Certified organic ingredients including cold pressed citrus oils (orange, grapefruit, lemon, lime) and organic juices and concentrates following strict USDA organic certification standards.
• Craft Beverages

Quantifiable outcome

• Sales grew over 60% from 2014 to 2015 following strategic investments
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• USF Sarasota-ManateeminorStrategic or Co-development PartnerEducational partnership with USF Sarasota-Manatee's beer science program. Students visit Florida Worldwide Citrus facilities to learn about natural flavoring components and the process of making them. The company provides real-world industry exposure for students interested in food and beverage careers.
• Big Top Brewing Co.minorStrategic or Co-development PartnerCraft brewery partner in USFSM beer science program. Donated 14-gallon stainless steel fermenter to expand program's brewing system. Collaborates on creating special ales including one celebrating World Rowing Championships.
• Motorworks Brewing Co.minorStrategic or Co-development PartnerBradenton-based craft brewery participating in USFSM beer science program as professional brewing partner. Provides experiential learning opportunities for students alongside other Tampa Bay area breweries.
• University of Florida Institute of Food & Agricultural Sciences (UF/IFAS)minorOthersMarc Neil Soudijn Research Foundation, funded by Florida Worldwide Citrus, presented $50,000 check to UF/IFAS on September 23, 2016 for citrus greening research. Funds directed to Dr. Yu Wang's citrus flavor chemistry research program focusing on aroma and taste of fruits and herbs.
• Green Bench Brewing Co.minorStrategic or Co-development PartnerTampa Bay area craft brewery partner in USFSM beer science program expanding experiential learning network for students.
• Coppertail Brewing Co.minorStrategic or Co-development PartnerTampa area craft brewery partner in USFSM beer science program contributing to the expanding partner network of microbreweries.
• Cigar City Brewing Co.minorStrategic or Co-development PartnerTampa area craft brewery partner in USFSM beer science program providing brewing expertise and industry connections for students.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Citrosuco: One of the world's largest orange juice and citrus ingredient producers, supplying citrus oils, essences, and d-Limonene globally. Overlaps with FWWC on oils, essences, and concentrates but operates at vastly greater scale across the entire citrus value chain.
• International Flavors & Fragrances (IFF): Top-tier flavor and fragrance company offering citrus-derived flavors and natural ingredients for food, beverage, and F&F customers. Comparable on the customer overlap and FTNF/naturals capability, though at massive enterprise scale.
• Givaudan: World's largest flavor and fragrance house, with citrus ingredients forming a meaningful slice of its naturals portfolio. Competes for the same enterprise beverage and F&B accounts that FWWC's specialty fractions target, but at incomparably larger scale.
• Symrise: Major global flavor and fragrance company with a sizable citrus and natural ingredients segment (including Diana Foods). Competes with FWWC in citrus-derived flavors and food ingredients, especially for beverage and dairy applications.

Direct peers

• Albert Vieille: France-based specialist in essential oils and citrus fractions for the flavor and fragrance industry. Comparable as a niche specialist in high-quality citrus and botanical extracts with a focus on authenticity and traceable sourcing.
• Citrus & Allied Essences: US-based manufacturer and distributor of citrus oils, essences, and related flavor ingredients. Closely comparable in product scope (oils, essences, fractions, custom flavors) and customer base among flavor houses and beverage manufacturers.
• Vyvyan's Citrus Oils: Australia-based specialist in cold-pressed citrus essential oils serving the flavor, fragrance, and beverage industries. Comparable as a boutique citrus oil specialist with a focus on authenticity and quality for F&F and F&B customers.
• MCI Miritz Citrus Intercontinental: Global citrus product supplier that acquired a majority stake in FWWC in March 2025. Operates a directly overlapping portfolio of citrus oils, essences, and specialty fractions, and is now the parent entity. Most directly comparable peer by product mix and customer overlap.
• Lionel Hitchen Essential Oils: UK-based supplier of essential oils, citrus fractions, and natural flavor ingredients to the F&B and flavor/fragrance industries. Comparable as a mid-sized specialist in citrus oils and fractions with custom sourcing and FTNF capability.
• Peace River Citrus Products: Florida-based processor of citrus oils, essences, and juice products. Comparable regional peer with similar product mix (oils, essences, aqueous essences, pulp) and Florida sourcing footprint, serving the same B2B flavor and beverage customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fwwcitrus
• LinkedInlinkedin.com/company/fwwc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Worldwide Citrus Products Group