Essel Bath
Essel Bath Fittings is an Indian manufacturer of bathroom and kitchen fittings — faucets, sensor taps, sanitaryware, showers, vanities, and handmade sinks — serving residential homeowners, commercial/hospitality buyers, and a domestic dealer network with a direct-to-consumer e-commerce storefront. Founded in 1998 and headquartered in Chandigarh.
- Company typePrivate
- Founded1998
- HeadquartersChandigarh, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Essel Bath does
Essel Bath Fittings Pvt. Ltd. is a Chandigarh-headquartered Indian manufacturer of bathroom and kitchen fittings founded in 1998. The company produces a comprehensive portfolio spanning faucets (17+ sub-brand series such as ERIA, ERNA, EFLO, EGLO), sensor and DC-powered commercial faucets, thermostatic mixers, concealed bodies, sanitaryware (EWCs, basins, urinals, cisterns, squatting pans, seat covers), bathroom vanities, showers, and kitchen mixers and handmade sinks. Core manufacturing uses brass and stainless steel with finishes including Chrome, French Gold, and Rose Gold, with pricing tiers from economy (Rs. 438 angle cocks) to premium (Rs. 17,000+ vanities).
The business operates a hybrid go-to-market: a domestic authorized dealer network recruited through a 'Become a Dealer' program, a direct-to-consumer Shopify e-commerce storefront at esselbath.com, and a stated international distribution presence for hotel and commercial projects. Customer segments are split between Residential Homeowners and Commercial/Hospitality as primary buyers, with Dealers and Distributors as a secondary channel. The company holds ISO 9001, ISO 14001, ZED, GRIHA, and ISI certifications, positioning it as a quality-credible 'Made in India' alternative to multinational sanitaryware brands.
Ownership and leadership have remained concentrated with the three co-founders since inception — Mr. Udey Kumar (Managing Director), Mr. Sameer Malhotra (Director Sales & Marketing), and Mr. Vinod Kumar (Director Operations) — operating as a private limited entity with no disclosed external funding, acquisitions, or institutional shareholders. The company is actively operating, with stated headcount in the 101–250 range and a stated vision to become a 'preferred global choice for bath fittings.'
Essel Bath firmographics
Firmographics- Name
- Essel Bath
- Legal name
- Essel Bathfittings Pvt. Ltd.
- Website
- https://esselbath.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Essel Bath Fittings is an Indian manufacturer of bathroom and kitchen fittings — faucets, sensor taps, sanitaryware, showers, vanities, and handmade sinks — serving residential homeowners, commercial/hospitality buyers, and a domestic dealer network with a direct-to-consumer e-commerce storefront. Founded in 1998 and headquartered in Chandigarh.
- Ownership category
- akta.pro rank
Essel Bath industry classification
Industry- Product category
- Bathroom Fittings and Sanitaryware
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industry
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
Keywords
Where Essel Bath is headquartered
LocationHeadquarters
- HQ city
- Chandigarh
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Essel Bath business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Bathroom Fittings and Fixtures Sales: Primary revenue from manufacturing and selling bathroom fittings including faucets, sanitaryware, showers, kitchen products, and accessories. Products are sold as one-time purchases with various price points ranging from economy to premium segments.
- Dealer/Channel Revenue: Revenue generated through dealer network sales. The company actively recruits dealers through their 'Become a Dealer' program, suggesting a B2B2C distribution model alongside direct consumer sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy/Value Segment - ECON, ERIC, EDDY |
| Unit Pricing | Pay-as-you-go | Mid-Range Segment - ERIA, ERNA, EFLO, EGLO, EHOL, ELFA, EVVE, ELDO |
| Unit Pricing | Pay-as-you-go | Premium Segment - ENVY, ERRO, ELLE |
| Unit Pricing | Pay-as-you-go | Sanitary Ware and Vanity |
| Unit Pricing | Pay-as-you-go | Sensor Faucets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Essel Bath product offering
Product offeringCore offering
Essel Bath manufactures and supplies bathroom fittings and sanitaryware including faucets (across 14 product series), sensor-activated faucets, flush valves, concealed bodies, thermostatic mixers, bath accessories, kitchen mixers, handmade kitchen sinks, vanity units, and sanitary ware (EWCs, urinals, basins, squatting pans, cisterns, seat covers). Products are crafted from brass and stainless steel, sold under the 'Made in India' positioning through a dealer network and direct e-commerce storefront, targeting residential homeowners and commercial/hospitality buyers.
Product overview
Essel Bath Fittings Pvt. Ltd. is a bathroom fittings manufacturer with over 25 years of experience offering a comprehensive portfolio of bath solutions. The company's product ecosystem centers on its core faucet lines (ERIA, ERNA, EFLO, EGLO, EHOL, EXIS, EDEN, ELFA, EVVE, ELDO, ECON, EDDY, ERIC) complemented by sensor faucet technology, accessories (ENVY, ERRO, ELLE, EQUA, ENDY series), and sanitary ware. The product architecture follows a modular approach where exposed faucet parts work with concealed bodies for concealed installation systems. Sanitary ware includes EWCs, urinals, basins (counter, under counter, wall hung, integrated pedestal, free-standing), squatting pans, cisterns, and seat covers. Kitchen products round out the offering with mixers and handmade sinks. The company emphasizes sustainability and water efficiency across its product range.
Differentiator
Problem solved
Functional benefit
Brands
- ERIA: Faucet product line featuring single lever basin mixers, diverters, stop cocks, and wall mixers.
- ERNA
- EFLO
- EGLO
- EHOL
- EXIS
- EDEN
- ELFA
- EVVE
- ELDO
- ECON
- EDDY
- ERIC
- ENVY
- ERRO
- ELLE
- EQUA
- ENDY
Quantifiable outcome
- Products designed for water efficiency to minimize wastage
- +1 more outcomes
Companies that use Essel Bath
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Essel Bath technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Essel Bath partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
Essel Bath competitors and assessment
Company assessmentBroad incumbents
- Grohe India: Indian arm of German premium fittings brand, competing in the high-end faucet and shower segment. Adjacent competitor where Essel's premium and thermostatic offerings are positioned.
- Kohler India: Indian operations of US-headquartered Kohler, offering premium faucets, sanitaryware and smart bath products. Competes at the premium end and in luxury/hospitality projects where Essel's ENVY/ERRO/ELLE lines also play.
- Roca Bathroom Products India: Indian arm of global ceramic and bath fittings giant Roca, offering premium and mid-range sanitaryware and faucets. Competes with Essel on the upper tier of the Indian market and brings global brand equity.
- Hansgrohe India: Premium German shower and faucet brand active in the Indian market, competing in the same premium segment as Essel's higher-tier faucets and accessories.
Direct peers
- Hindware (Somany Bathware): Indian bath and kitchen fittings brand with an established national dealer network and comparable product breadth across faucets, sanitaryware and accessories. Directly competes in residential and commercial segments.
- Cera Sanitaryware: Listed Indian manufacturer of sanitaryware and faucets with a similar mid-premium positioning. Competes with Essel in dealer showrooms and residential renovation projects across India.
- Parryware (Roca India): Indian bath fittings and sanitaryware brand owned by Roca, with a mid-market positioning that directly overlaps with Essel's core ERIA/ERNA/EFLO range across dealer and project channels.
- Jaquar Group: India's largest bath fittings and sanitaryware brand with a comparable product portfolio spanning faucets, sanitaryware, showers, and accessories. Direct competitor to Essel across economy, mid-range, and premium tiers in the Indian dealer and project channels.
- Watertec (Watertec India): South-Indian bath fittings and plumbing products manufacturer with comparable mid-market positioning, distribution model, and product mix including faucets, sanitaryware and bath accessories.
Emerging players
- Quoss (Quoss Faucets India): Emerging Indian designer faucet brand focusing on premium and contemporary styles, competing with Essel's premium ENVY/ERRO/ELLE lines and ERIA/ERNA premium SKUs in dealer and online channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Essel Bath social profiles
Digital presenceEssel Bath compliance and trust
Trust signalCompliance5 records
Essel Bath financial estimates
Financial estimateRevenue estimate
Valuation estimate
Essel Bath leadership team
Management profileNumber of profiles
Profiles3 records
Essel Bath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Essel Bath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Essel Bath
What does Essel Bath do?
Essel Bath manufactures and supplies bathroom fittings and sanitaryware including faucets (across 14 product series), sensor-activated faucets, flush valves, concealed bodies, thermostatic mixers, bath accessories, kitchen mixers, handmade kitchen sinks, vanity units, and sanitary ware (EWCs, urinals, basins, squatting pans, cisterns, seat covers). Products are crafted from brass and stainless steel, sold under the 'Made in India' positioning through a dealer network and direct e-commerce storefront, targeting residential homeowners and commercial/hospitality buyers.
Is Essel Bath a public or private company?
Essel Bath is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Essel Bath founded?
Essel Bath was founded in 1998. It employs 101 to 250 people.
Where is Essel Bath based?
Essel Bath is headquartered in Chandigarh, India, in the Asia region.
How does Essel Bath make money?
Two revenue lines are on record. Bathroom Fittings and Fixtures Sales are the primary driver. The others are dealer/Channel Revenue.
Who are Essel Bath's main competitors?
Broad incumbents on record are Grohe India, Kohler India, Roca Bathroom Products India and Hansgrohe India. Direct peers are Hindware (Somany Bathware), Cera Sanitaryware, Parryware (Roca India), Jaquar Group and Watertec (Watertec India). Quoss (Quoss Faucets India) is listed as an emerging player.
Does Essel Bath have an API?
No public API is recorded for Essel Bath.
What industry is Essel Bath in?
Essel Bath's product category is Bathroom Fittings and Sanitaryware. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAC, Plumbing Fixtures & Faucets Showrooms. Its NAICS code is 327110 and its SIC code is 3430.