Safeonline LLp
Safeonline LLp is a London-based specialist cyber and digital insurance broker, founded in 1998, operating as a trading name of Howden Insurance Brokers Limited (FCA-authorised) and serving UK businesses through the Howden distribution network.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Safeonline LLp does
Safeonline LLp is a UK-based specialist insurance broker focused on digital and cyber insurance products for businesses. Founded in 1998 by James Harrison and headquartered in London, the firm operates as a trading name of Howden Insurance Brokers Limited, part of Howden Group Holdings, and is authorised and regulated by the UK Financial Conduct Authority for general insurance business (company registration number 725875). Safeonline delivers cyber insurance procurement and coverage solutions to UK-based businesses and individuals, with the safeonlineiq.com portal serving as its primary digital client-facing platform for policy access and engagement.
The company's go-to-market relies on its integration within the Howden Insurance Brokers network, leveraging the parent's established broker distribution and direct sales force to reach enterprise and mid-market clients across the UK. Brand credibility has been reinforced through industry recognition including the Tech Awards 18 (finalist), UK Broker Awards, Safe Cyber Security Award, Insurance Times Awards, and Insider Honours. The firm employs 11-50 people and reports no disclosed product suite beyond cyber and digital insurance lines.
No proprietary technology stack, AI/ML capabilities, named product modules, or pricing models are disclosed in the available data. Revenue figures, funding history, M&A activity, and named customer accounts are similarly absent. Safeonline's value proposition rests primarily on regulatory authorisation, parent-group distribution leverage, and niche specialisation in cyber insurance rather than on technology differentiation.
Safeonline LLp firmographics
Firmographics- Name
- Safeonline LLp
- Legal name
- Safeonline LLp
- Website
- https://safeonline.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safeonline LLp is a London-based specialist cyber and digital insurance broker, founded in 1998, operating as a trading name of Howden Insurance Brokers Limited (FCA-authorised) and serving UK businesses through the Howden distribution network.
- Ownership category
- akta.pro rank
Safeonline LLp industry classification
Industry- Product category
- Specialty Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industry
- Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ)
Keywords
Where Safeonline LLp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Safeonline LLp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels1 record
Marketing channels1 record
Safeonline LLp product offering
Product offeringCore offering
Safeonline LLp is a specialist insurance broker focused on digital insurance products for businesses, operating as a trading name of Howden Insurance Brokers Limited. The firm provides cyber insurance and other digital/commercial insurance solutions, leveraging the FCA-authorized Howden broker network to arrange coverage for UK businesses. The company has been operating since 1998 and is headquartered in London.
Product overview
Safeonline appears to be an online insurance platform offered through Howden Group Holdings, a trading name of Howden Insurance Brokers Limited. Based on the available source data, no specific named products, modules, or distinct service offerings are detailed on this login page. The company is FCA regulated for general insurance business.
Differentiator
Problem solved
Functional benefit
Products and services
- Cyber Insurance Brokerage Specialist insurance brokerage service arranging cyber and digital insurance coverage for UK businesses, delivered through the FCA-authorized Howden Insurance Brokers Limited network.
- Digital Insurance Brokerage Brokerage services for digital insurance products targeted at businesses of all types, provided under the Safeonline brand within the Howden Group ecosystem.
Companies that use Safeonline LLp
Customer profileSegments1 record
Ideal customer profiles1 record
Safeonline LLp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Safeonline LLp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Howden Group HoldingscoreSafeonline is a trading name of Howden Insurance Brokers Limited, which is part of Howden Group Holdings. Howden Group Holdings is the parent company providing regulatory authorization (FCA), brand framework, and operational infrastructure. Howden Insurance Brokers Limited is authorized and regulated by the Financial Conduct Authority in respect of general insurance business.
Recent moves3 records
Expansion highlights3 records
Safeonline LLp competitors and assessment
Company assessmentBroad incumbents
- Marsh: Global insurance broker and risk advisor with a cyber insurance placement practice. Comparable as a broader incumbent competing for the same enterprise cyber placements Safeonline targets.
- Howden Insurance Brokers: UK parent broker network under which Safeonline operates. Comparable as the broader broker platform distributing Safeonline's cyber book to enterprise clients.
- Aon: Global insurance broker with a sizable cyber risk practice serving UK and international clients. Comparable as a competing broker channel but with vastly broader scale and product set than Safeonline.
- Willis Towers Watson: Global advisory and insurance brokerage firm with cyber risk capabilities. Competes for the same UK and multinational cyber placements as Safeonline, with much wider service breadth.
Emerging players
- At-Bay: Cyber insurance MGA/broker using security data to underwrite and place cyber coverage. Comparable as a digitally native cyber specialist pressuring traditional brokers like Safeonline on SME cyber.
- Coalition: Cyber-focused Insurtech combining proprietary scanning, insurance, and brokerage. Comparable as a tech-enabled cyber specialist competing for similar UK and European SME/mid-market cyber buyers.
- Cowbell Cyber: AI-driven cyber insurance provider serving SMEs and mid-market. Comparable as a technology-led cyber specialist entering the UK market that competes with specialist brokers like Safeonline.
Direct peers
- CFC Underwriting: Specialist London-market insurer/broker focused on cyber and emerging risk lines. Directly comparable to Safeonline as a cyber-focused specialist with deep UK presence and award-recognized expertise.
- Beazley: London-market specialty insurer with a dedicated cyber and tech E&O franchise. Comparable as a UK-headquartered specialist with deep cyber underwriting and broker relationships.
- Hiscox: Specialty insurer and broker with a strong cyber insurance offering for SMEs and mid-market in the UK. Comparable product focus and customer segment to Safeonline's cyber niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Safeonline LLp social profiles
Digital presenceSafeonline LLp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safeonline LLp leadership team
Management profileNumber of profiles
Profiles1 record
Safeonline LLp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safeonline LLp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safeonline LLp
What does Safeonline LLp do?
Safeonline LLp is a specialist insurance broker focused on digital insurance products for businesses, operating as a trading name of Howden Insurance Brokers Limited. The firm provides cyber insurance and other digital/commercial insurance solutions, leveraging the FCA-authorized Howden broker network to arrange coverage for UK businesses. The company has been operating since 1998 and is headquartered in London.
Is Safeonline LLp a public or private company?
Safeonline LLp is a private company. It is classified as corporate owned and is currently operating.
When was Safeonline LLp founded?
Safeonline LLp was founded in 1998. It employs 11 to 50 people.
Where is Safeonline LLp based?
Safeonline LLp is headquartered in London, United Kingdom, in the Europe region.
Who are Safeonline LLp's main competitors?
Broad incumbents on record are Marsh, Howden Insurance Brokers, Aon and Willis Towers Watson. Emerging players are At-Bay, Coalition and Cowbell Cyber. Direct peers are CFC Underwriting, Beazley and Hiscox.
Does Safeonline LLp have an API?
No public API is recorded for Safeonline LLp.
What industry is Safeonline LLp in?
Safeonline LLp's product category is Specialty Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAGAGAJ, Identity, Fraud & Insurance-Specific RegTech Platforms. Its NAICS code is 52421 and its SIC code is 6411.