What Keene Sentinel does

The Keene Sentinel is a privately held local newspaper company headquartered at 60 West Street in Keene, New Hampshire, serving the Monadnock Region of southwestern New Hampshire and adjacent Windham County. Founded with archives dating to 1799, the company operates a multi-platform content business delivering hyperlocal news, sports coverage, obituaries, opinion, and community reporting through its flagship print newspaper, the keenesentinel.com website, native iOS/Android mobile applications, and an e-Edition digital replica. The technology stack is built on the BLOX Content Management System from BLOX Digital (the standard CMS for community newspapers), extended with a proprietary digital archive partnership covering 1799-1975, automated multi-newsletter delivery, and a classifieds/job-board platform (kscareerfinder.com).

The company monetizes through four primary revenue streams: recurring print and digital subscriptions (digital, print, and combined tiers with quote-based monthly billing), display and classified advertising sales (with a direct sales team), specialty magazine publications, and Sentinel Digital Solutions, an agency offering digital marketing services to local business clients. Its product portfolio extends well beyond the core newspaper to include 10+ specialty magazines (ELF Magazine, Monadnock Table, Parent Express, Brides Magazine, The Business Journal, City Guide, Duty Calls, Ewing Arts Awards, Extraordinary Women, Family Resource Guide, Players of the Year, and Choice Awards), multiple email newsletters covering news, health, sports, food, and entertainment, and event properties including the co-founded Radically Rural summit with the Hannah Grimes Center.

Customer segments are split between individual local readers consuming community news and SMB advertisers seeking local marketing channels. Geographic concentration is high, with the Monadnock Region representing the entire primary service area; the company does not disclose revenue or operate in any markets outside southwestern New Hampshire. Distribution occurs through home delivery, retail single-copy sales, direct digital subscriptions, mobile app stores, and the company's owned websites.

Name

Keene Sentinel

Legal name

The Keene Sentinel

Website

https://www.sentinelsource.com/

Company type

Private

Founded year

1799

Operating status

Operating

Headcount range

101–250 employees

Short description

The Keene Sentinel is a privately held local newspaper company serving the Monadnock Region of New Hampshire with print, digital, mobile, and specialty magazine products, supported by subscriptions, advertising, and Sentinel Digital Solutions agency services.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Community news media
• Digital news subscriptions
• Print journalism services
• Advertising sales services

Headquarters

HQ city

Keene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Subscriptions: Paid subscriptions providing access to print newspaper, e-edition, and digital content with subscriber-exclusive content
2. Display and Classified Advertising: Advertising sales including display ads, classifieds, and job listings; contact advertising team at [email protected] or [email protected]
3. Magazine Publications: Multiple specialty magazines including Brides Magazine, Business Journal (quarterly), ELF Magazine, Monadnock Table, Parent Express, and others generating advertising and subscription revenue
4. Sentinel Digital Solutions: Digital marketing services offered through Sentinel Digital Solutions for business clients seeking multimedia marketing solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The Keene Sentinel is a local newspaper serving the Monadnock Region of New Hampshire with a multi-platform portfolio. The core offering is daily local news, sports, opinion, obituaries, and community reporting delivered through a print newspaper, a digital website (keenesentinel.com), an e-Edition, and native iOS and Android mobile apps. Revenue is generated primarily from paid print and digital subscriptions and from display, classified, and digital advertising sold to local businesses.

Product overview

The Keene Sentinel is a local newspaper company serving the Monadnock Region of New Hampshire with a multi-platform portfolio. The core product is The Keene Sentinel newspaper, complemented by a suite of magazines (ELF Magazine, Monadnock Table, Parent Express, Brides Magazine, The Business Journal, City Guide) and digital products including a mobile app and e-Edition. Additional offerings include newsletter subscriptions, Sentinel Business Solutions for advertising/marketing, job board services, a Health Reporting Lab, and classifieds. The company operates on a subscriptions and advertising revenue model, delivering content through print, web, mobile apps, and email.

Differentiator

Problem solved

Functional benefit

Brands

• ELF Magazine: Entertainment, Lifestyle, and Fun magazine - a vibrant magazine showcasing lively community members, businesses, entertainment and lifestyle topics published weekly
• The Business Journal
• Parent Express
• Brides Magazine
• Monadnock Table
• Sentinel Digital Solutions
• Sentinel Events

Products and services

• The Keene Sentinel Newspaper The primary local newspaper delivering local news, sports coverage, opinion pieces, obituaries, and community reporting for residents of Keene, Cheshire County, and the surrounding Monadnock Region in New Hampshire. Available in print and digital formats via paid subscription.
• The Keene Sentinel Mobile App Native iOS and Android applications providing news access, e-Edition reading, audio article playback, bookmarks, personalization, notifications, and weather features. Distributed via Apple App Store and Google Play Store.
• e-Edition Digital replica of the print Keene Sentinel newspaper accessible online and via the mobile app, available Monday through Saturday at 6 a.m.
• ELF Magazine A vibrant weekly entertainment and lifestyle magazine showcasing community members, businesses, entertainment venues, and lifestyle topics in the Monadnock Region.
• Monadnock Table A food and lifestyle magazine featuring local farms, recipes, restaurant reviews, and culinary content for the Monadnock Region.
• Parent Express A free monthly publication providing ideas, resources, and activities for parents, caregivers, and children, distributing 14,000 copies monthly around Cheshire and Windham counties.
• Brides Magazine A wedding-focused magazine offering planning guides, trend reporting, and a local vendor directory for couples planning weddings in the Monadnock Region.
• The Business Journal A quarterly business-focused magazine highlighting the businesses that power the local economy of the Greater Keene, Brattleboro, and Peterborough region.
• Keene State College City Guide An annual city guide produced in partnership with Keene State College covering local information, resources, and orientation content for residents and newcomers to Keene.
• Newsletter Suite A bundle of email newsletters covering weekday news, ELF Magazine content, health (The Check-Up), sports (The Breakdown), arts and entertainment (Bites & Beats), the Early e-Edition, Business Journal updates, contests and promotions, and obituary notices (Lives Remembered).
• Sentinel Digital Solutions A digital marketing services offering that helps local businesses in the Monadnock Region with multimedia advertising, digital marketing campaigns, and growth solutions, sold via a dedicated sales team.
• Jobs Career Finder An online job board and employment service for the Monadnock Region, providing job ad placement for employers and job search capabilities for candidates.
• Classifieds An online classified advertising marketplace for local goods, services, real estate, vehicles, and community listings in the Monadnock Region.

Quantifiable outcome

• 14,000 copies distributed monthly for Parent Express magazine
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Hannah Grimes CentercoreStrategic or Co-development Partner · 1 October 2026The Keene Sentinel co-founded the annual Radically Rural summit with the Hannah Grimes Center (HGC). The 9th annual summit is scheduled for October 2026 in downtown Keene. This partnership positions the publication as a regional thought leader in entrepreneurship and economic development for the Monadnock Region.
• Hannah Grimes MarketplaceminorOthersProducts from local artisans and businesses featured in the Made Here section of Monadnock Table magazine are available for purchase at the Hannah Grimes Marketplace in Keene.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gannett: Largest U.S. local newspaper operator (USA Today Network) with hundreds of community papers. Operates the same hyperlocal subscription + advertising model that Keene Sentinel uses, but at national scale and with significantly more digital infrastructure.
• Lee Enterprises: Public operator of mid-sized daily and weekly newspapers across the U.S., including dailies in New England. Shares the subscription + advertising + digital services revenue model with Keene Sentinel and serves a comparable small/mid-market demographic.
• New Hampshire Union Leader: Largest newspaper in New Hampshire, based in Manchester. Competes with Keene Sentinel for state-level news attention and statewide digital ad budgets while sharing the print + digital subscription and classified advertising model.

Direct peers

• Concord Monitor: Daily newspaper covering Concord, New Hampshire's capital region. Closest geographic and editorial peer to Keene Sentinel with identical hyperlocal subscription, advertising, and digital strategy.
• Valley News: Regional daily serving the Upper Valley of New Hampshire and Vermont, overlapping Keene Sentinel's southern coverage area. Operates with similar print + digital subscription and community journalism focus.
• The Hippo (Manchester Ink Link): Alternative weekly newsmagazine covering southern New Hampshire including areas overlapping Keene Sentinel's footprint. Comparable weekly magazine advertising + editorial model.
• Brattleboro Reformer: Daily newspaper serving Brattleboro, Vermont, which is explicitly part of Keene Sentinel's coverage area. Shares the regional New England daily newspaper business model with overlapping advertising and subscriber pools.

Regional players

• Seacoast Media Group: Gannett-owned group of New Hampshire seacoast newspapers (Portsmouth Herald, etc.). Operates the same local newspaper digital + print stack (BLOX/TownNews) as Keene Sentinel, providing a direct technology and operational comparison.

Emerging players

• VTDigger: Nonprofit digital-first news outlet serving Vermont with a successful donor-supported model. Represents the alternative direction that legacy local papers like Keene Sentinel may need to evolve toward as print declines.

Others

• TownNews (BLOX Digital): Technology vendor whose BLOX CMS powers Keene Sentinel's digital publishing. Serves as both a peer benchmark and a critical vendor dependency for the publication's digital operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Keene_Sentinel
• YouTubeyoutube.com/channel/UC_ns5CBNZszNb0wBeEZXKpQ
• Facebookfacebook.com/thekeenesentinel
• Instagraminstagram.com/keene_sentinel
• TikToktiktok.com/@keenesentinel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keene Sentinel